Introducing Ma-Tail Mocktails–Whole & Delicious Mock Cocktail
"Crafting a healthier way to drink"
We have developed Ma-Tail Mocktails for the people that want something to enjoy in a social setting without containing alcohol, are tasty and leave you feeling better and refreshed for the day to come.
The Making Of Ma-Tail From A Night Out
You have probably experienced it yourself: you head out with all your friends, you place your order, and the questions start to roll in.
Why aren’t you drinking?
Is it a new diet?
Are you pregnant?
Because of the primary role that drinking plays in our culture, these questions are going to come at you one way or another. There is, however, a solution. No matter what your situation is – pregnant, dieting, or just not drinking – Ma-Tail Mocktails gives you something delicious and wholesome to sip on while everyone else is imbibing. In fact, you may find that you like your Ma-Tail Mocktail so much that you drink it all day long – which is okay, because each Ma-Tail Mocktail is infused with vitamins that will leave you feeling great.
Originated in 1944, it means "the-best, out of this world". Best served cold and over ice or straight out of the can. Break some out during your next beach visit, summer BBQ or pool party. Enjoy it after a workout and know that you are taking in something that will help your body re-cooperate, leaving you feeling better in the morning.
The ginger in our Ma-Scow Mules this makes a great winter beverage. We wanted to create something for those that may be dealing with some of the record breaking frigid weather across the U.S. The ginger also helps ease nausea and those with sensitive stomachs.
Born in the heat of Havana, nothing says summer and sun than a Ma-Jito. Scheduled to be our most popular flavor. Enjoy this beverage while you kick your feet up and enjoy the sunset (or sunrise). Best served as cold as you can get it. One of the favorites of Ernest Hemingway, begin to write you own novel through good health and good drink (non-alcoholic of course).
Why did we create this?
We wanted to create something for those that are health conscious and looking to make a positive change in their lives. Our goal was to have something in hand that is refreshing, perfect for a social setting and will help you succeed in making the life changes you seek.
Perfect for Non-Drinkers
Maybe you’re not pregnant or dieting; maybe you just don’t drink alcohol. For you, Ma-Tail Mocktails are an alcohol-free way to get in on all the celebrations. While others are downing their alcoholic drinks, you will be there with your Ma-Tail, not with a glass of water or sugary can of soda!
Perfect for Pregnant Mothers
That nine-month stretch without drinking sure does seem a lot longer when you are right in the middle of it. Ma-Tail Mocktail can serve as a fun and tasty substitute to your usual evening drink. It is a great alternative to sugary beverages when you just want something with some additional vitamins and minerals.
Perfect for Everyone
No matter who you are and no matter what your life situation is, we guarantee that you are going to enjoy Ma-Tail Mocktails. These are mock cocktails that we have developed for freshness, nutrition, and most important of all, deliciousness. You can drink them anytime, day or night, and give yourself a vitamin boost. During and after drinking it, you will feel healthy and happy, not rundown or hungover.
Perfect for individuals in groups such as
- Fitness Focused
- Designated Drivers
- New Dieters
- Those looking to give up alcohol (or wish to)
Ma-Tail Mocktails are drinks for all occasions.
What We Need & What You Get
Right now, we have come to you, Kickstarter, for help raising the funds that we need to manufacture, market, and distribute Ma-Tail Mocktails on a global scale. Our funding goal is $25,000, which will cover the costs of getting our product on the market and then raising awareness of it. To say thanks, we are offering significant discounts on Ma-Tail Mocktails to our generous contributors exclusively through this campaign. Check out our rewards for donations on the right side of your screen.
Risks & Challenges
We understand how competitive the beverage industry is, but we are confident that Ma-Tail Mocktails will be the next big thing. These are mock cocktails that anyone can enjoy – but that are especially tempting to the wildly under-served segment of pregnant women – and they are simultaneously healthy and tasty. Whatever challenges arise as we go through this manufacturing, marketing, and distribution processes, we will figure out long-term solutions. We are committed to making Ma-Tail Mocktails work no matter what it takes, and if any unforeseen challenges arise, we will be sure to keep everyone up to date. There is no question, we are going to be taking on some of the titans of the industry. With the support of you, we have an amazing chance at success.
We feel confident that we can obtain these timelines based on the conversations and logistics planning we have already accomplished. However, we want to provide enough time in the event of issues that occur that we did not foresee.
It should never be uncomfortable for anyone to make the decision not to drink, but very often it is just that, uncomfortable. Especially for pregnant women or people who are trying to make a diet work, Ma-Tail Mocktails means the difference between a fun and pleasant night and one spent answering questions about their drinking habits. We want people to think of Ma-Tail Mocktails when they are looking for a delicious and wholesome mock cocktail – every night of the year.
Other Ways You Can Help
Beyond making a monetary contribution, you can show your support for what we are doing by sharing a link to this campaign on any social media platforms you use. The more people are aware of Ma-Tail Mocktails, the smoother this campaign and our product launch will go. Spread the word on Facebook, Instagram, and Twitter! We appreciate all your support, both monetary and non-monetary, and we thank you for taking the time to read about what we are doing.
Cheers To All Of You & The Success To Come!
Risks and challenges
While we do see risks in our venture, we understand what it takes to build a business. We are located within 15 miles of the largest beer distributor in the world. We hold some advantages to the competitive landscape which include:
· Veteran Owned Business
· Located within 15 miles of the largest beer distributor in the world
· Located within 15 miles of one of the largest supermarket chains on the Eastern seaboard
· We maintain close relationships with key players at these 2 companies
While timelines can be a major concern for Kickstarter projects, we are confident that we have carefully prepared for any potential delays. We have also spent months planning and allocating costs to plan for unexpected issues. We have put forth a realistic timeline to put this vision into reality. We chose manufacturing partners after many discussions, referrals, interviews in order to create this timeline.
As stated previously, we are committed to open communication. As a backer, you will be updated when developments occur. Unless there is a significant event, we plan to release updates on a weekly basis (Friday around same time).
We look forward to working with you all.Learn about accountability on Kickstarter
- (30 days)