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Laauw is a young Dutch brand that created a collection of leather bags that meets the needs of today's life in the city.
Laauw is a young Dutch brand that created a collection of leather bags that meets the needs of today's life in the city.
Laauw is a young Dutch brand that created a collection of leather bags that meets the needs of today's life in the city.
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157 backers pledged €21,483 to help bring this project to life.

About

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Laauw | Dutch Leather Bags

€21,483

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Introducing Laauw

First of all, thank you for taking time to check out our campaign!

Laauw is a Dutch fashion brand founded by three young friends with their roots in the south of the Netherlands. Inspired by the rich history of the leather industry in this region, we try to continue the honour of crafting leather products, like our grandfathers did. Therefore, leather is the starting point of all our collections.

After the successful first collection inspired by our capital Amsterdam, the new collection is inspired by a capital with a bit more sunshine, Madrid. This decision was made easy due to the fact that one of our team members is living in the center of Madrid. Together with our backers we would like to make this collection reality! As we are a young brand, we would like to learn from you in any possible way. All kind of suggestions, critiques or encouragements are more than welcome. For all the backers we offer free worldwide shipping, a favourable discount compared to the retail price and you’ll receive your bag before the official launch hits the shops!

The MAD Collection

Madrid is characterized by its trendy districts like Chueca and Malaseña. Despite the fact that Madrid is constantly evolving with the times, these districts have kept their own identity. This identity combined with the historical buildings, the culture, and the Madrileños themselves have led to a great inspiration for our new collection. The designs of the bags are the result of combining the trendy aspects of Madrid with the down to earth and relatable identity of Laauw. The name of each bag is linked to a Metro Stop in Madrid that brings you to a district that is indicative to the use of its bag. 

Each product of Laauw tells a unique story. When used, the leather bag will become more beautiful; the characteristics of the leather like wrinkles and shades become more intense. Basically, the more you use the bag, the better it will look. All these beautiful details make each bag of Laauw totally unique.

We would now like to present the seven models of the MAD collection! All of them are available in 2 colour combinations:

The LATINA

The CUZCO

The SOL

The TRIBUNAL

The RETIRO

The GOYA

The MONCLOA

About Laauw 

The home base of Laauw is Waalwijk (a city in the south of the Netherlands) and is known as the heart of the Dutch leather industry. This region is full of craftsmen who are raised with the passion and love for leather. It seems somewhat fitting that all of our grandfathers had their job in the leather industry. Laauw is privileged to continue this honour and puts this love and passion for leather first in every collection. All products of Laauw are designed in the Netherlands and each collection of Laauw is themed by a major city. Laauw aims to grow into a global brand by combining the Dutch down to earth mentality with the unique characteristics of various major cities around the world.

Meet the team

Three friends who are passionate about the leather craftsmanship of their hometown Waalwijk and have become inspired by the differences in cultures and characteristics of major cities - all of this resulting in a love for simple yet effective designs.

Rob van Ravenstein: Before Laauw was founded, Rob gained several years of experience in the high-end leather and interior industries. During the last 5 years Rob has become a true leather expert and effectively uses his knowledge to help create the collections of Laauw. He spent his time searching high and low for the perfect kind of leather for this collection. He felt the urge to select quality leather while keeping it at an affordable price.

Dorus Leenaarts: The globetrotter of Laauw. During his studies in Amsterdam, Dorus got inspired by the city life. Dorus also experienced living in cities in Scandinavia and is currently living in Madrid. Furthermore, in his many travels he experienced the needs of living in big cities like New York, Singapore and Bangkok. In short, Dorus knows the drill of living in a big city. Due to the fast-paced and busy lifestyle in a city, he realized the need for products that make living in a city both more comfortable and stylish.

Joep Janssen: His unprejudiced character and his passion for simple yet relaxed only became stronger during his journey through Asia. Once back home in The Netherlands he gave the finishing touch to the collection by keeping the designs simple yet unique. Following much research the typical base of each bag which features in most of the models is an idea introduced by Joep.

Simple, relaxed, yet stylish. That is Laauw

Lookbook   

 

 

 

 

  

 

 

Last but not least, we would like to thank everyone that made this project possible so far. Ana Hurtado Gil & Jimmy Jansen that were our models in the shoot, Bea Hohenleiter the photographer of our shoot, Daan Bullock for the video, Wieske Leenaarts for the product photos, Maria Cabanes for arranging everything around the shoot and Joep Klerx as a friend of our brand from day one!

Thank you!

Risks and challenges

Leather:
Laauw exclusively uses genuine leather. The charm of natural products like leather are the natural characteristics like scarves and colour shades. Therefore, we tried to show as best as possible the colour of our products on the pictures, but a little colour difference is always possible. Exactly these beautiful details makes each bag of Laauw unique. In fact, not a single piece of leather is the same.

Shipping:
We will send out a survey as soon as the project ends. Here you can state your preferences regarding colour, and you can let us know the exact address you want to get your reward shipped to. The goal is to ship all the rewards in January 2017, so they will be at your doorstep latest in February 2017! It can depend on your location when you exactly receive the reward, but you can expect it before the end of February 2017.

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Support

  1. Select this reward

    Pledge €1 or more About $1.12

    Thanks a lot!

    Thanks a lot for your support! We will keep you updated about the progress of our brand and upcoming collections!

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    9 backers
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  2. Select this reward

    Pledge €39 or more About $44

    The GOYA

    The metro stop Goya brings you to a district with numerous high end shops and luxury lounge bars. This is the most expensive area of Madrid but it manages to retain the high culture that makes Madrid so famous. The name Goya is chosen because it is the finishing touch for your classy outfit.

    Target retail: €49

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    |Free shipping worldwide|

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    5 backers
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  3. Select this reward

    Pledge €79 or more About $88

    The SOL

    The metro stop Sol is surrounded by many shopping malls and sightseeing possibilities. Sol is chosen because this leather bag makes shopping and sightseeing in the heart of a big city both comfortable and stylish. The Sol is a perfect bag for a day of shopping in style.

    Target retail: €109

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    |Free shipping worldwide|

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    16 backers
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  4. Select this reward

    Pledge €79 or more About $88

    The RETIRO

    The huge and beautiful green park El Retiro can be reached by its namesake metro stop Retiro. We linked the name to this bag because it has a lot of similarities with the park; family focused, useful for many purposes and suitable for all ages. The Retiro is an ideal bag for a day in the park.

    Target retail: €109

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    |Free shipping worldwide|

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    9 backers
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  5. Select this reward

    Pledge €79 or more About $88

    The LATINA

    The metro stop Latina is used to reach out to the nightlife of Madrid. This district is chosen because of its traditional atmosphere, and that’s exactly what we tried to bring back in this saddle bag. The Latina is a perfect bag for a night out in the city.

    Target retail: €99

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    |Free shipping worldwide|

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    29 backers
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  6. Select this reward

    Pledge €99 or more About $111

    The RETIRO & The GOYA

    The bag in bag combination. These bags can be used separately, but the Goya can also be connected inside the Retiro.

    Target retail: €129

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    |Free shipping worldwide|

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    13 backers
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  7. Select this reward

    Pledge €119 or more About $133

    The TRIBUNAL

    The most trendy district of Madrid can be reached by the metro stop Tribunal. Tribunal is chosen because of the trendy and hipster influences, which can be linked back perfectly to this leather backpack. A leather backpack, but just a bit more trendy.

    Target retail: €169

    (You can tell us the colour combination you want in the survey we will send after the campaign)
    |Free shipping worldwide|

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    21 backers
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  8. Select this reward

    Pledge €129 or more About $144

    The CUZCO

    The metro stop Cuzco is used by many people to travel to the business district of Madrid. Cuzco is chosen because of the link between business and authentic Madrid city living. The Cuzco is perfect bag to combine your working day with an after work drink in the city.

    Target retail: €179

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    |Free shipping worldwide|

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    25 backers
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  9. Select this reward

    Pledge €149 or more About $166

    The MONCLOA

    A large amount of students live in the district that is reached by the metro stop Moncloa. This area is chosen because the leather bag is ideal for students visiting their parents during the weekends and other kinds of short trips. This leather bag is perfect for people who live in the city and love to travel.

    Target retail: €199

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    |Free shipping worldwide|

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    20 backers
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  10. Select this reward

    Pledge €500 or more About $558

    The full MADRID Collection

    Get the full MADRID Collection:

    The GOYA
    The SOL
    The RETIRO
    The LATINA
    The TRIBUNAL
    The CUZCO
    The MONCLOA

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    |Free shipping worldwide|

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    1 backer
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  11. Select this reward

    Pledge €900 or more About $1,005

    Founding friend of Laauw

    Thank you for becoming a Founding friend of Laauw! Being a Founding friend of Laauw means that you are closely connected to our brand. This will include:

    1. Personalized bag of the Madrid collection

    2. A spot in our advisory board, which includes:
    - Always the first one that receives information about our new collections
    - Will be closely involved in the creation of the upcoming collections
    - Will be invited for strategic meetings every half a year, to discuss the progression of our brand and upcoming collections

    Thanks a lot for your support!

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    Limited 3 backers
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Funding period

- (29 days)