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Full grain leather, minimal design, multi-usable, high quality finished bags. Inspired on, presented by & created for everyone.
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30 backers pledged €5,267 to help bring this project to life.

About

AMS Nine Streets | Design Bags with a story project video thumbnail
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€5,267

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Introduction 

Roughly 3 years ago, with your help, we Kickstarted our Dutch design brand Laauw into reality with the MAD Collection. We were, still are and always will be thankfull for the enormous amount of people that backed our campaign back then. In the three following years we created multiple collections based on cities around the world such as Tbilisi & Rome and we collaborated with influencers and artists such as Gypsea_lust & Loes van Delft. 

Today, we are back on Kickstarter to reach out to the world with our updated, multi-usable, multi-coloured bag collection based on our home town. We'd like to present to you: The AMS Collection.

The AMS Collection

The Nine Streets & Nine Streets Mini Bags

The Nine Streets in Amsterdam are the base for the story behind this collection. It's the place in Amsterdam where the world comes and goes continuously. People from all continents have been in the Amsterdam Nine Streets. And not because they are one of 7 World Wonders, but just because they’re cosy, picturesque and above all; always open for everyone. The Nine little streets are big in personality. That openness and beauty, combined with humility and keep being minimal in a way; that is exactly what these bags are. The Nine Streets keep reminding us that the world is to share, that the world is everyone’s and therefore, This World is Yours.

Bags inspired on, presented by & created for everyone.

Young, intercontinental models

To breathe the same worldly but humble experience, a relatively young group of models from all over the world were so lovely to present our bags to you. No experience needed, just genuine and diverse people with kind hearts and a love for bags. The models showcase what the bags are as well: colourful, genuine and above all: what you see is what you get. 

The AMS Nine Streets Bag

The AMS Nine Streets Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra strap, which makes it wearable as a backpack as well.

The AMS Nine Streets Mini Bag

The AMS Nine Streets Mini Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra belt, which makes it wearable as a bum bag as well.

Reward levels

Lookbook AMS Nine Streets campaign

About Laauw - the brand behind it

Laauw is a design brand which was founded in 2016 after a succesfull Kickstarter project. This launched our first collection based on Madrid. Ever since we've been making bag collections and with every collection we make, we try to tell a story and spread our wordly view of unity. We claim to be more than just ‘bag-makers’ or just a ‘fashion brand’, and we try to show that with our stories. We want to send a message. A message that radiates freedom, possibilities and that it’s okay to be your best self. A message which says: This world is yours.

Underneath you find our Brand movie.

‘ ..as goes for us. We don’t just work with leather. We create our stamp on these here, streets..´

Enjoy the full movie. 

Identity

The name ‘Laauw’ is a reference to what the Dutch word ‘lauw’ stands for. it’s an open minded, almost indifferent point of view; everything is good until proven otherwise. This definition of openness makes for a view on life – and therefor on bags – where possibilities and chances take the upper hand over problems and obstacles. The extra ‘a’ in the brand name shows that it’s perfectly fine to be different. It’s fine to be yourself. You can be who you want to be. You decide.

This world is yours.

 The people 

The people behind Laauw are three young, Dutch and ambitious (aren’t we all) minds named Rob van Ravenstein, Dorus Leenaarts and Joep Klerx. They have very different personalities and strengths, which when combined, create the perfect balance for a team to thrive.

Rob is who we call the king of contacts. He got this nickname because of the way he acts like a chilled spider in a his big network-web. His creativeness and eye for detail in fashion and lifestyle makes him the pivot in the design phase of the collections. He thinks in possibilities rather than difficulties and has a positive attitude towards life in general, which makes it hard to not like the guy.

Dorus’ got an intelligence quotient many Harvard-students would die for. Play a game of Trivial Pursuit with the guy and you’ll find yourself in awe of the small amount of knowledge your brains carry. By living in different big cities in the world (currently Madrid), he gets in touch with a lot of different cultures, which provides him with new insights for the brand constantly. His helicopter view over Laauw’s developments and the ease with which he attains new information is invaluable to Laauw.

Joep is the one also known as the Correspondent. He translates the story of Laauw into readable content for everyone. Writing, and creating stuff in general, are two of his passions which make him an asset to the brand. He travelled to Asia and Australia for nine months, which secured the broadminded view on life he has ever since he was able to think. Through conversations with Rob and Dorus, but also friends, partners and customers of the brand, he tends to make sure the story of Laauw is being told.

Head of design 

Since a while, he is working as our head of design; Frankie Boateng. As Frankie said: ‘Laauw brings back the enthusiasm inside of me from when I just started my career. I have the feeling that I can finish a drawing for and with them.’ So he did, with this Nine Streets bags. 

Design your own Laauw bag

We are very thrilled to share with you that along with our head of design we can offer our fans the chance to design their own Laauw bag. Especially for this campaign we added the option to design your own bag underneath our rewards.  

Risks and challenges

Leather
Laauw exclusively uses full grain leather. The charm of natural products like leather are the natural characteristics like scarves and colour shades. Therefore, we tried to show as best as possible the colour of our products on the pictures, but a little colour difference is always possible. Exactly these beautiful details makes each bag of Laauw unique. In fact, not a single piece of leather is the same.

Shipping
We will send out a survey as soon as the project ends. Here you can state your preferences regarding colour, and you can let us know the exact address you want to get your reward shipped to. The goal is to ship all the rewards in September 2019, so they will be at your doorstep latest in October 2019! It can depend on your location when you exactly receive the reward, but you can expect it before the end of October 2019.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €1 or more About US$ 2

    Make a pledge without a reward.

    Thanks a lot for your support! We will keep you updated about the progress of our brand and upcoming collections!

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    Ships to Anywhere in the world
    2 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Reward no longer available

    Pledge €79 or more About US$ 89

    Early Bird | The Nine Streets Mini bag

    The AMS Nine Streets Mini Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra belt, which makes it wearable as a bum bag as well.

    Kickstarter EARLY BIRD discount: €30
    *(2 days available)

    Target retail: €109

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    Free shipping worldwide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Reward no longer available

    Pledge €89 or more About US$ 100

    Early Bird | The Nine Streets bag

    The Nine Streets Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra strap, which makes it wearable as a backpack as well.

    Kickstarter EARLY BIRD discount: €40
    *(2 days available)

    Target retail: €129

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    Free shipping worldwide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 9 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge €89 or more About US$ 100

    The Nine Streets Mini bag

    The AMS Nine Streets Mini Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra belt, which makes it wearable as a bum bag as well.

    Kickstarter discount: €20

    Target retail: €109

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    Free shipping worldwide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge €99 or more About US$ 112

    The Nine Streets bag

    The Nine Streets Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra strap, which makes it wearable as a backpack as well.

    Kickstarter discount: €30

    Target retail: €129

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    Free shipping worldwide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Reward no longer available

    Pledge €145 or more About US$ 163

    Early Bird | 2x Nine Streets Mini bag

    The AMS Nine Streets Mini Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra belt, which makes it wearable as a bum bag as well.

    Kickstarter EARLY BIRD discount: €73
    *(2 days available)

    Target retail: €218

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    Free shipping worldwide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 2 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Reward no longer available

    Pledge €159 or more About US$ 179

    Early Bird | Combi pack (Normal + Mini)

    Combi pack - You will buy both! Good choice! The Nine Streets Bag + The Nine Streets bag Mini are a perfect match.

    The Nine Streets bags are a minimal designs, full grain leathers, high quality finished bags created by bag brand Laauw. The bags are available in five different earthly colour combinations. From essence, the Nine Streets Bag is a shoulder bag, but it comes with an extra strap, which makes it wearable as a backpack as well. The Nine Streets bag Mini is a shoulder bag, but it comes with an extra strap as well, which makes it wearable as a bum bag as well.

    Kickstarter EARLY BIRD discount: €79
    *(2 days available)

    Target retail: €238

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    Free shipping worldwide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 2 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge €165 or more About US$ 186

    Early Bird | 2x Nine Streets bag

    The Nine Streets Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra strap, which makes it wearable as a backpack as well.

    Kickstarter EARLY BIRD discount: €93
    *(2 days available)

    Target retail: €258

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    Free shipping worldwide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge €165 or more About US$ 186

    2x The Nine Streets Mini bag

    The AMS Nine Streets Mini Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra belt, which makes it wearable as a bum bag as well.

    Kickstarter discount: €53

    Target retail: €218

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    Free shipping worldwide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge €179 or more About US$ 201

    Combi pack (Normal + Mini)

    Combi pack - You will buy both! Good choice! The Nine Streets Bag + The Nine Streets bag Mini are a perfect match.

    The Nine Streets bags are a minimal designs, full grain leathers, high quality finished bags created by bag brand Laauw. The bags are available in five different earthly colour combinations. From essence, the Nine Streets Bag is a shoulder bag, but it comes with an extra strap, which makes it wearable as a backpack as well. The Nine Streets bag Mini is a shoulder bag, but it comes with an extra strap as well, which makes it wearable as a bum bag as well.

    Kickstarter discount: €59

    Target retail: €238

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    Free shipping worldwide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge €185 or more About US$ 208

    2x The Nine Streets bag

    The Nine Streets Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra strap, which makes it wearable as a backpack as well.

    Kickstarter discount: €73

    Target retail: €258

    (You can tell us the colour combination you want in the survey we will send after the campaign)

    Free shipping worldwide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge €900 or more About US$ 1,011

    Design your own Laauw bag

    Along with our head of design, you'll have the chance to create your own personal bag. The workshop consists of 8 steps, which are showed underneath.

    #1 Preparing your moodboard
    #2 Warm welcome at our atelier
    #3 Start of the design proces
    #4 Sourcing the perfect materials
    #5 Work out all the details by pencil
    #6 Making the final patterns
    #7 Start of the production process
    #8 Receiving your bag in one month

    GOOD TO KNOW
    The workshop will be given in our atelier in Amsterdam during September and October. Exact dates will be arranged after the campaign.

    In order to have a nice and personal experience, the workshops are given in small groups of 4 persons.

    Less
    Estimated delivery
    3 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)