Roughly 3 years ago, with your help, we Kickstarted our Dutch design brand Laauw into reality with the MAD Collection. We were, still are and always will be thankfull for the enormous amount of people that backed our campaign back then. In the three following years we created multiple collections based on cities around the world such as Tbilisi & Rome and we collaborated with influencers and artists such as Gypsea_lust & Loes van Delft.
Today, we are back on Kickstarter to reach out to the world with our updated, multi-usable, multi-coloured bag collection based on our home town. We'd like to present to you: The AMS Collection.
The AMS Collection
The Nine Streets & Nine Streets Mini Bags
The Nine Streets in Amsterdam are the base for the story behind this collection. It's the place in Amsterdam where the world comes and goes continuously. People from all continents have been in the Amsterdam Nine Streets. And not because they are one of 7 World Wonders, but just because they’re cosy, picturesque and above all; always open for everyone. The Nine little streets are big in personality. That openness and beauty, combined with humility and keep being minimal in a way; that is exactly what these bags are. The Nine Streets keep reminding us that the world is to share, that the world is everyone’s and therefore, This World is Yours.
Bags inspired on, presented by & created for everyone.
Young, intercontinental models
To breathe the same worldly but humble experience, a relatively young group of models from all over the world were so lovely to present our bags to you. No experience needed, just genuine and diverse people with kind hearts and a love for bags. The models showcase what the bags are as well: colourful, genuine and above all: what you see is what you get.
The AMS Nine Streets Bag
The AMS Nine Streets Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra strap, which makes it wearable as a backpack as well.
The AMS Nine Streets Mini Bag
The AMS Nine Streets Mini Bag is a minimal design, full grain leather, high quality finished bag created by bag brand Laauw. The bag is available in five different earthly colour combinations. From essence, the bag is a shoulder bag, but it comes with an extra belt, which makes it wearable as a bum bag as well.
Lookbook AMS Nine Streets campaign
About Laauw - the brand behind it
Laauw is a design brand which was founded in 2016 after a succesfull Kickstarter project. This launched our first collection based on Madrid. Ever since we've been making bag collections and with every collection we make, we try to tell a story and spread our wordly view of unity. We claim to be more than just ‘bag-makers’ or just a ‘fashion brand’, and we try to show that with our stories. We want to send a message. A message that radiates freedom, possibilities and that it’s okay to be your best self. A message which says: This world is yours.
Underneath you find our Brand movie.
‘ ..as goes for us. We don’t just work with leather. We create our stamp on these here, streets..´
Enjoy the full movie.
The name ‘Laauw’ is a reference to what the Dutch word ‘lauw’ stands for. it’s an open minded, almost indifferent point of view; everything is good until proven otherwise. This definition of openness makes for a view on life – and therefor on bags – where possibilities and chances take the upper hand over problems and obstacles. The extra ‘a’ in the brand name shows that it’s perfectly fine to be different. It’s fine to be yourself. You can be who you want to be. You decide.
This world is yours.
The people behind Laauw are three young, Dutch and ambitious (aren’t we all) minds named Rob van Ravenstein, Dorus Leenaarts and Joep Klerx. They have very different personalities and strengths, which when combined, create the perfect balance for a team to thrive.
Rob is who we call the king of contacts. He got this nickname because of the way he acts like a chilled spider in a his big network-web. His creativeness and eye for detail in fashion and lifestyle makes him the pivot in the design phase of the collections. He thinks in possibilities rather than difficulties and has a positive attitude towards life in general, which makes it hard to not like the guy.
Dorus’ got an intelligence quotient many Harvard-students would die for. Play a game of Trivial Pursuit with the guy and you’ll find yourself in awe of the small amount of knowledge your brains carry. By living in different big cities in the world (currently Madrid), he gets in touch with a lot of different cultures, which provides him with new insights for the brand constantly. His helicopter view over Laauw’s developments and the ease with which he attains new information is invaluable to Laauw.
Joep is the one also known as the Correspondent. He translates the story of Laauw into readable content for everyone. Writing, and creating stuff in general, are two of his passions which make him an asset to the brand. He travelled to Asia and Australia for nine months, which secured the broadminded view on life he has ever since he was able to think. Through conversations with Rob and Dorus, but also friends, partners and customers of the brand, he tends to make sure the story of Laauw is being told.
Head of design
Since a while, he is working as our head of design; Frankie Boateng. As Frankie said: ‘Laauw brings back the enthusiasm inside of me from when I just started my career. I have the feeling that I can finish a drawing for and with them.’ So he did, with this Nine Streets bags.
Design your own Laauw bag
We are very thrilled to share with you that along with our head of design we can offer our fans the chance to design their own Laauw bag. Especially for this campaign we added the option to design your own bag underneath our rewards.
Risks and challenges
Laauw exclusively uses full grain leather. The charm of natural products like leather are the natural characteristics like scarves and colour shades. Therefore, we tried to show as best as possible the colour of our products on the pictures, but a little colour difference is always possible. Exactly these beautiful details makes each bag of Laauw unique. In fact, not a single piece of leather is the same.
We will send out a survey as soon as the project ends. Here you can state your preferences regarding colour, and you can let us know the exact address you want to get your reward shipped to. The goal is to ship all the rewards in September 2019, so they will be at your doorstep latest in October 2019! It can depend on your location when you exactly receive the reward, but you can expect it before the end of October 2019.
- (30 days)