Funded! This project was successfully funded on November 22, 2011.

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Supporting artisans & alleviating poverty with the worlds most socially conscious yoga bag.

We’re fully funded!

Well, we made it! We had to resort to putting I AM. founder, Will Baxter, on a treadmill (www.dontletwilldie.com) for 50hours but we got there in the end! Now that we are funded, every pledge received in the next 24 hours is guaranteed to receive their reward. To get your hands on the very first run of I AM. yoga bags and straps click the BACK THIS PROJECT button to the right. 

Every dollar we continue to raise allows us to further the positive impact we can have in Guatemala and around the world so please continue to share and support the I AM. Kickstarter campaign…

Looking for a GIFT-THAT-GIVES this holiday season? 

Check out our brand new threshold collaboration with FEED and Selfless Tee for $55 and give knowing that you helped bring I AM. into the world.

Want to hear more about I AM. and our rewards? Scroll down...

www.theIAMidea.com

Twitter: @theIAMidea

Facebook: www.facebook.com/theIAMidea

Rewards:

FEED Guatemala Pouch

The adorable FEED Guatemala Pouch is a stylish storage compartment for your purse, or a clutch on its own when you're out on the town. It comes in an array of beautiful fall/winter colors that reflect the vibrant Guatemalan culture.

Each FEED Guatemala Pouch will provide 5 school meals though the United Nations World Food Programme (WFP). The FEED Guatemala Cosmetic Pouch is handmade in Guatemala by Nest, a nonprofit organization that empowers artist and artisans around the world, using traditional Ikat fabrics.

The I AM. T-shirt by SelflessTee

The SelflessTee folks have created this custom tee shirt for the I AM. Kickstarter campaign, as another way you can show your support and help us make I AM. a reality!

SelflessTee raises money and awareness for organizations with cause-inspired clothing.

  • Men: S M L XL XXL  |  Women: S M L XL

The I AM. Yoga Mat Bag 

Designed in collaboration with yoga professionals across different disciplines, and following extensive market research, the I AM. Soulwares yoga mat bags and straps partner innovative form and functionality with the potential for positive social change.

A revolutionary “around the corner” zipper sets the Soulwares yoga mat bag apart from the rest, allowing easy access to your mat and other essentials. A removable sweat bag for your yoga gear means a fresher you and a fresher bag - simply wash the detachable pouch.

The bag is created from naturally-dyed, hand-woven cotton fabric, woven especially for I AM. by the Mayan artisan weavers of Guatemala. A lining made of recycled Mayan textiles makes each bag unique.

Yoga mat bag features:

  • A choice of 5 colors
  • 2 sizes Medium (24 inch mats) Large (26 inch mats)
  • Heavy-duty, full length YKK zippers
  • Adjustable strap
  • Interior and exterior pockets
  • Convenient end handle
  • Reinforced air vents for breathable compartments
  • Tested at US labs for seam strength and overall durability

As the fabric is naturally dyed, the color tone may vary from the product image. Color is also designed to fade over time.

The I AM. Yoga Mat Strap

For the minimalist yogi, two different sized button-on pouches give this naturally-dyed, hand-woven yoga mat strap extra functionality – for when your mat is almost all you need to carry.

Yoga mat strap features:

  • Adjustable strap
  • Modifies to fit any yoga mat
  • Two button-on pouches of different sizes
  • Heavy-duty YKK zippers
  • Tested at US labs for strength and durability

As the fabric is naturally dyed, the color tone may vary from the product image. Color is also designed to fade over time.

JadeYoga Mat

Back when yogis practiced on slippery and toxic PVC yoga mats, Jade Yoga brought the world the first environmentally committed, locally made, natural rubber mat. A long time supporter of great yoga-inspired causes, Jade Yoga now lends its support to I AM. with a special pledge offer.

When you pre-order the Jade Harmony Professional Yoga Mat + I AM. Yoga Bag (medium), Jade Yoga plants a tree!

Jade mat features:

  • 24 inch wide, 68 inch long
  • Best slip-resistance on the market
  • Your choice of 8 colors
  • Constructed of natural rubber
  • Exceptional resilience

Only available to backers within the USA.

More About the Soulwares Launch Project:

A brief history

The indigenous Mayans of Guatemala make up around 40% of the population. During the 36-year civil war, which ended in 1996, Mayans were a target of state sponsored violence.

Now, a large number of Mayan women are widowed, many are single mothers, and families are mired in poverty.

The importance of weaving to Maya women

For the Mayan weavers, backstrap weaving is an integral part of their daily life as well as their culture, identity, history and future. But this traditional art is at risk – women who have to find an alternative source of income outside the home no longer have time to weave, and no longer have work that allows them to be at home with their children.

‘There is so much need (poverty) and it’s our work. We don’t want to forget our grandmothers’ and grandfathers’ ways. Our kids will (be able to) go to school. I want them to learn, but to learn also about our life and culture and so it will never be lost, what we do.’ – Catarina Hernandez, San Juan

‘There is no certainty. We have no secure store where we can sell. We have no clients that buy from us.’ – Micaela Mendoza, San Juan

A sustainable solution

I AM. offers a sustainable solution – one that will allow the women to continue to work from home. A self-determined wage offers autonomy and security, and the I AM. HalfBack program ensures that the whole community benefits.

How to Make I AM. A Reality:

As seen in the video, we've spent a lot of time working with the weavers in Guatemala, establishing what it will take to get this project off the ground. There are two essential elements we need to have in place for the project to be commercially viable. 

  • We need to build the dyeing facility (this includes building infrastructure and purchasing and installing gas stoves)
  • We need to invest in the production of the 2011/2012 inventory

Because the textiles are individually and meticulously woven by hand, building an inventory takes time.

We need to respect the process but still be able to compete with the cheap, mass-produced products that are churned out of factories, sometimes 24/7. To make the I AM. idea work, we need to start out with a substantial amount of inventory, so we can respond to commercial demand while staying true to the artisan nature of the backstrap-woven fabric.

When you make a pledge, you invest directly in the start up of this project and the Mayan communities, with an immediate, profound and long-term impact.

New to Kickstarter? Here’s how it works.

For I AM. to move forward we need to reach our funding target here on Kickstarter, otherwise this idea will remain just that, an idea. If we don’t reach our target funding, we receive nothing, and the I AM. idea will not go ahead.

To reach our target, we are giving you the opportunity to pre-order your I AM. bag or strap at a discount – your pre-order funds the inventory and infrastructure to begin production.

Alternatively you can purchase the I AM. SelflessTee T-shirt.

**When you pre-order an I AM. bag, keep in mind that while we anticipate it will be delivered around 3 months from the end of our launch campaign, there is an element of unpredictability. We will keep you updated weekly on our progress in bringing your unique and original I AM. yoga mat bag or strap to you.

For our international supporters

For all our amazing international backers, please note that Kickstarter doesn't have the capability to calculate shipping based on country, therefore we ask that you add this to your pledge.

For those outside of the US, please add $15 for shipping to Canada and $20 for shipping to all other countries.

Shipping to Canada + $10

International shipping + $20

I AM. Connecting -  Join Us!

Learn more about our mission and our journey, and join our community at:

www.theIAMidea.com

Twitter: @theIAMidea

Facebook: www.facebook.com/theIAMidea

If you’d like to get involved at a local level, email iamin@theiamidea.com and we’ll send you all the info. 

Thank you to the following organizations for their support throughout the campaign:

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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    DONTLETWILLDIE! Endurance for a cause. Sponsor Will at $1 per hour and get him one step closer to solid ground. Watch. Share. Support. dontletwilldie.com

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    Every bit helps, be kept up to date with the I AM. journey through our weekly supporter updates.

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    *Pre-order I AM. Photo eBook* Professionally photographed and designed this eBook will tell the I AM. story to date and what is to come. Connecting you with the Maya women and their stories and sharing lessons learnt by the I AM. team.

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    DONTLETWILLDIE! Purchase our I AM. by Selfless Tee t-shirt worn by Will and get him one step closer to solid ground. Watch. Share. Support. dontletwilldie.com

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    34 backers

    *Pre-order I AM. T-shirt* We have partnered with Selfless Tee to create an incredible cause designed t-shirt specifically for the Kickstarter campaign that encapsulates the I AM. story. You will also receive the I AM. Photo eBook. If you connect with the I AM. vision but don’t practice yoga, this is the pack for you. Includes shipping within the USA. (Shipping to Canada add $10, International add $20 to pledge amount)

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    30 backers

    *Pre-order I AM. Strap (RRP $39)* In your choice on 5 colors. You will also receive the I AM. Photo eBook. Includes shipping within the USA. (Shipping to Canada add $10, International add $20 to pledge amount)

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    1 backer

    DONTLETWILLDIE! We're partnering with FEED and SelflessTee to bring you the GIFT THAT GIVES! A FEED Guatemala Pouch (offered in 7 colors - RRP $25) and our I AM. by Selfless Tee (worn by Will - RRP $35). The perfect Christmas gift wouldn't you say? (Shipping to Canada add $10, International add $20 to pledge amount) www.dontletwilldie.com

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    42 backers

    *Pre order I AM. Yoga Bag (Medium - RRP $69)* in your choice of 5 colors. You will also receive the I AM. Photo eBook. Includes shipping within the USA (Shipping to Canada add $10, International add $20 to pledge amount)

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    35 backers

    *Pre order I AM. Yoga Bag (Large - RRP $79)* in your choice of 5 colors. You will also receive the I AM. Photo eBook. Includes shipping within the USA. (Shipping to Canada add $10, International add $20 to pledge amount)

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    25 backers Limited (25 left of 50)

    Due to popular demand we are offering the I AM. Medium Yoga Bag (RRP $69) in your choice of 5 colors and the I AM. Kickstarter Tee (RRP $35)! Limited Availability!

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    34 backers

    *THE COMBO Jade Yoga mat & I AM. Yoga Bag (RRP $140)* Pre-order the best of both worlds with your choice of colors for the I AM. Yoga Bag (medium) and the Harmony Professional Jade Yoga Mat (68 inch). You will also receive the I AM. Photo eBook. Only available to backers within the USA. (Please add $15 shipping to pledge amount)

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    9 backers

    *Share the love pack* 5 Selfess Tee t-shirts, 5 I AM. medium yoga bags, 1 professionally bound printed version of the I AM. photo eBook (great coffee table book). Keep these for yourself or share the love and joy with friends and family!

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    *Supporter Pack* Listed as a supporter in the I AM. Photo eBook (name or logo). 5 Selfless Tee t-shirts and 5 I AM. medium yoga bags. 2 large professionally bound printed versions of the I AM. Photo eBook signed by the I AM. team and weavers with a personal thank you note.

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    1 backer

    *Founding Member Pack* Listed as a founding member at the front of the I AM. Photo eBook (name or logo, listing will also be included on the I AM. website). 2 large professionally bound printed versions of the I AM. Photo eBook signed by the I AM. team and weavers with a personal thank you note. 5 Selfless Tee t-shirts and 5 I AM. medium yoga bags. 5 images of your choice from the photo eBook (or the Kickstarter video) printed, framed and delivered!

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Funding period

- (42 days)