THE WORLD NEEDS TO KNOW: THE CHROME CRANKS ARE BACK WITH A BLAST!
After 15 years New York City’s underground rock legends the Chrome Cranks are back—and ready to once again kick the world square in its soft, pathetic, and pain-deserving ass. In 2009 and 2010, the band’s best and best-known lineup of vocalist/guitarist Peter Aaron, guitarist William Weber, drummer Bob Bert, and bassist Jerry Teel reunited for the making of Ain’t No Lies in Blood, the band’s first album of new recordings since 1997. Recorded in Upstate New York with producer Kevin McMahon (Swans, the Walkmen, Titus Andronicus) and featuring eye-gouging cover art by Swans/Angels of Light leader Michael Gira, it's a devastating masterpiece of which we're extremely proud.
And now, with the aid of our generous fans, we need to spread the word about the new album—our loudest, heaviest, noisiest, and nastiest by far.
Publicists are the gatekeepers to the music press. Yes, there are some simple ways to get the word out online, and we're already doing that. But those reviews and articles one reads about bands in high-level magazines, newspapers, and other publications come about via the pitches of independent publicists and PR firms. In general, the bands themselves don't make these breakthroughs happen. Why? Simple. We don't have the hundreds—sometimes thousands—of contacts, or the ready-made rapport that an experienced publicist has built up over many years in the music industry. Nor do we have the available opportunities to "work" the record; we're busy working ourselves, on writing and recording new music and at our day jobs, to simply pay our bills. And the fine but smaller labels that are releasing Ain’t No Lies in Blood do not have their own PR departments. So it's clear that hiring a publicist is essential for getting the coverage this release deserves. But of course a skilled publicist needs to be paid for doing their job, something the band currently requires the resources for. This is where you, the fans, can greatly help.
The Chrome Cranks are launching a Kickstarter campaign to support the publicizing of Ain’t No Lies in Blood, our first album of all-new material in 15 years. To do this requires a minimum of $4,000, the goal of this effort (any funds accumulated above this range will go toward further publicity for the album). And in addition to copies of the album itself, as rewards for the assistance of our fans in this undertaking we're offering a wide range of rare and tasty treats at several different levels of support. Along with mp3s, album downloads, and signed CDs and LPs, we have these in store (*premium amounts include packing and shipping costs):
-Signed copies of Moon in the Mountain, a limited-edition CD EP comprised of an incredible 12-minute outtake from the Ain't No Lies in Blood sessions and five previously unreleased tracks recorded for British radio in 1995. This exclusive EP is limited to 300 copies and ONLY AVAILABLE as part of the Kickstarter campaign.
-Signed copies of an extremely rare and stunning screen-printed gig poster for a performance with Dead Moon at legendary New York venue Coney Island High—the Chrome Cranks' final show before our 1998 split. A cache of 30 of these beautiful, ready-for-framing items were recently unearthed and are being made available only via the Kickstarter campaign.
-And, for the super-dedicated fan who has everything, a dream come true. In the 1990s we recorded nearly every rehearsal we did on cassette tape. A handful of these UNHEARD, ONE-OF-A-KIND cassettes–FIVE, to be exact—are being offered as part of a package only available at the $500 level. All material on these cassettes is UNRELEASED and NOT AVAILABLE ANYWHERE ELSE—each one is a RARE peek into CHROME CRANKS HISTORY!!
And so with the above in mind we're inviting you, our valued fans, to be involved in this important project, right here and now. We greatly look forward to your support. The world needs to know about Ain’t No Lies in Blood. And the Chrome Cranks would be supremely honored for you to be a part of making it happen!
The Chrome Cranks
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