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TROLLEYOLOGY - the story of ten years of maverick independent publishing of photography, reportage, contemporary art and literature.

Trolley Books is over ten years old, and Trolleyology is a book to celebrate our first decade and the achievements of all the remarkable photographers, artists and writers who have published with us, and the unique vision of the one man who made it all happen – Gigi Giannuzzi. 

Since September 2001, when he started with a shopping trolley full of books and wearing a red velvet suit, Trolley has become synonymous with unique, beautiful and brave publications. Sadly we began Trolleyology when Gigi was diagnosed with cancer last summer, as a way to bring together all the amazing people we had worked with. Gigi saw the beginnings of Trolleyology, and since he passed away last Christmas Eve we have been busy working on bringing together never seen before material showing behind the scenes photos, interviews and writing which tell the story of Trolley and Gigi. 

We are now in the last few weeks of its production before the launch in Venice, the birthplace of Trolley, on the 28th May. We are asking you to join us in the final stages, and help support this latest, and very important addition to the Trolley family.

THE BOOK

One of the main things Gigi insisted on was that it should be new material. Therefore the Trolleyology book will be divided into three parts - PRE-PRESS, PRESS and AFTER PARTY. PRE-PRESS will show behind the scenes and previously unseen personal photos, offprints, contact sheets, letters and interviews with the photographers, writers and artists. PRESS will be a conceptual free-falling edit of all the most iconic images from the books. AFTER PARTY will show the good times over the years, from Venice to London and New York. Trolleyology will be a small edition of 1500 copies only.

Stanley Greene editing his book Open Wound in Venice, 2003
Stanley Greene editing his book Open Wound in Venice, 2003
Ghetto launch at Trolley Gallery, 2003, Oliver Chanarin and Aga Wood
Ghetto launch at Trolley Gallery, 2003, Oliver Chanarin and Aga Wood

TROLLEYOLOGY will bring together many renowned contributors including photographers Nan Goldin, Philip Jones Griffiths, Alex Majoli, Stanley Greene, Paolo Pellegrin, Adam Broomberg and Oliver Chanarin, Tom Stoddart, Nina Berman, Thomas Dworzak, Chien Chi Chang, Alixandra Fazzina, Robin Maddock, Jamie Morgan, artists Paul Fryer, Sarah Lucas, Polly Morgan, Mat Collishaw, Boo Saville, Henry Hudson and writers Sean O'Hagan, Iphgenia Baal, Julian Stallabrass, with an introduction by cultural historian Barry Miles, and a foreword by Julia Peyton-Jones and Hans Ulrich Obrist, Directors of the Serpentine Gallery, London.

The book will be designed by Fruitmachine, who have designed most of Trolley's books since the beginning. A beautiful 'Trolley orange' textured hardback edition with orange foil block lettering.  With 450 coated and uncoated pages to denote the different sections, and printed to the highest quality in Italy.

The following images are four spreads from the finished book giving an idea of the design and unseen content that the book will contain.

Each book begins with it's own TROLLEYOLOGY definition, examples of the cover, spreads from the book, and exclusive interviews with the author or notable Trolley fans.
Each book begins with it's own TROLLEYOLOGY definition, examples of the cover, spreads from the book, and exclusive interviews with the author or notable Trolley fans.
A spread from Open Wound's section with never seen before images of Stanley Greene and Gigi working together and pages from the original Open Wound dummy.
A spread from Open Wound's section with never seen before images of Stanley Greene and Gigi working together and pages from the original Open Wound dummy.
A spread from Ghetto's section with a picture of Gigi seeing the book for the first time in Venice, an interview with Adam Broomberg and Oliver Chanarin and never before published, beautifully juxtaposed misprints of the book.
A spread from Ghetto's section with a picture of Gigi seeing the book for the first time in Venice, an interview with Adam Broomberg and Oliver Chanarin and never before published, beautifully juxtaposed misprints of the book.
A spread from Homeland's section, stills from a video of Gigi and photographer Nina Berman working on the layout of the book accompanied by the trascript from the video.
A spread from Homeland's section, stills from a video of Gigi and photographer Nina Berman working on the layout of the book accompanied by the trascript from the video.

TROLLEYOLOGY EXTRACTS

"Trolley is rock and roll! Trolley is excitement, Trolley is living dreams, making dreams real, Trolley is everything we want in books you have to feel it and experience it. It's like a person having a baby except when this baby comes out it's kicking and clawing and ready to rip the world up, that’s what Trolley Books are, they force people to think, they are thinking books."  Stanley Greene, Photographer

"Gigi was a one off, driven by what he believed in, and going out on a limb to produce and publish amazingly elegant and strong books. The photo publishing world needs more people of this conviction, his contribution will be much missed." Martin Parr, Photographer

"Making our book with Trolley wasn’t so much publishing really, it was more like giving birth it was painful, it was messy and it was insane but it was beautiful and nobody on the planet would publish a book based on what we had shown Gigi, or even what we came out with in the end. We couldn’t believe someone was willing to publish our work. He basically gave us faith in what we did and sent us on the journey of being photographers for the rest of our lives, he was the guy that believed in us when we didn’t believe in ourselves." Adam Broomberg and Oliver Chanarin, Photographers

"[Gigi Giannuzzi] has produced beautiful and important books that speak to many of the most important concerns of our time. As a history of the past decade of Trolley, this book to which we are contributing is a celebration of Trolley’s extraordinary achievements." Julia Peyton-Jones and Hans Ulrich Obrist, Directors, Serpentine Gallery  

" In terms of raw creativity Trolley is, stemming from its independent origins, definitely game, definitely provocative, definitely provoking." Jamie Wellford, Senior Photo Editor, Newsweek

‘If [Gigi] believed in something he would really do it. What more can you ask for in a publisher? It’s a rare, rare thing especially these days…It’s a reason why if you walk into a small branch of Waterstones you can't find anything to read.’ Julian Stallabrass, Curator and Art Historian

"Gigi had an innate sense of the pure form of the book as a desirable object, even when the pages offered up gritty, tough, no-holds barred indictments of the various social ills of our time." Lesley Martin, Publisher, Aperture

TROLLEY LAUNCH

TROLLEYOLOGY will be launched in Venice on 28th May 2013, at La Serra dei Giardini. It will be printed in mid May at our printers Grafiche Antiga nearby and delivered straight to the launch, hot off the press! We are launching our campaign to coincide with the final busy weeks of production, as we work hard to bring together the design and layout from all our wonderful contributors. You will be a part of this and we really would love your support of the book and the Trolley team up until the final moments of the launch in Venice! It is tight but we can do it with your support!

TROLLEY REWARDS

Photographers who have published books with Gigi have produced limited edition prints exclusively for this campaign. Nan Goldin has created a unique edition of her beautiful image from her first book with Gigi 'Ten Years After' entitled 'Gigi in the blue Grotto, Capri, 1997'. 

Nan Goldin, Gigi in the Blue Grotto with Light, Capri, 1997
Nan Goldin, Gigi in the Blue Grotto with Light, Capri, 1997

The Philip Jones Griffiths Foundation has produced a stamped limited edition of 3 prints of 'Gigi in Venice, 2003, while working on the book 'Agent Orange'. 

Philip Jones Griffiths, Gigi in Venice whilst making the book Agent Orange, 2003
Philip Jones Griffiths, Gigi in Venice whilst making the book Agent Orange, 2003

There are 5 limited edition prints the size of the Trolleyology book by Adam Broomberg and Oliver Chanarin, Stanley Greene, Nick Waplington, Jamie Morgan of Buffalo and Robin Maddock.

Ghetto - cover image Limited Edition print by Adam Broomberg and Oliver Chanarin
Ghetto - cover image Limited Edition print by Adam Broomberg and Oliver Chanarin
Stanley Greene, 'Asya', from Open Wound
Stanley Greene, 'Asya', from Open Wound
'The Harder They Come The Better'. Felix Howard. Photo - Jamie Morgan. Stylist - Ray Petri. For The Face magazine, May1986
'The Harder They Come The Better'. Felix Howard. Photo - Jamie Morgan. Stylist - Ray Petri. For The Face magazine, May1986
Robin Maddock, 'Jesters' from the book God Forgotten Face
Robin Maddock, 'Jesters' from the book God Forgotten Face

We are also offering an exclusive 'Gentlemen of Bacongo' poster from the photographer Daniele Tamagni as an additional reward. 

Our specially made TROLLEYOLOGY tote bags are screen printed onto natural cotton and have been made exclusively as a Kickstarter reward by the Rio Tera Pensieri prison in Venice.

TROLLEYOLOGY Tote Bag Front, specially made for us at the Rio Terà dei Pensieri prison in Venice
TROLLEYOLOGY Tote Bag Front, specially made for us at the Rio Terà dei Pensieri prison in Venice
TROLLEYOLOGY Tote Bag Back
TROLLEYOLOGY Tote Bag Back

Risks and challenges Learn about accountability on Kickstarter

Every effort will be made to deliver your rewards by June and July 2013, but please understand if unforeseen circumstances cause delays.

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    TROLLEYOLOGY tote bag, natural cotton with orange screenprinting, with Gigi's signature on other side, these tote bags are made by in Venice prison as part of the Rio Tera de Pensieri project.

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    You will be the first person to receive a copy of the TROLLEYOLOGY book direct to your door, fresh off the press in June after the Venice launch, plus invitation to launch in London at TJ Boulting gallery in June.

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    All of the above plus a poster of the cover from our iconic book 'Gentlemen of Bacongo' by Daniele Tamagni. Plus you have the option of having your name printed in the Trolley supporters page at the back of the book.

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    TROLLEYOLOGY - COLLECTORS EDITION. All of the above and your copy of the book signed by as many as possible of the following contributors - Nan Goldin, Stanley Greene, Nina Berman, Adam Broomberg and Oliver Chanarin, Nick Waplington, Robin Maddock, Mitzi Lorenz and Jamie Morgan, Paolo Pellegrin, Alex Majoli, Chien Chi Chang, Larry Towell, Julia Peyton-Jones and Hans Ulrich Obrist, Tom Stoddart, Laureana Toledo, Iphgenia Baal, Julian Stallabrass, Amelia Troubridge, Deirdre O'Callaghan, Henry Hudson, Daniele Tamagni, Gaz Mayall, Robert Gordon McHarg III, Paul Fryer, Polly Morgan & Mat Collishaw.

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    TROLLEYOLOGY - LIMITED EDITION PRINT from the Trolley book GHETTO by ADAM BROOMBERG & OLIVER CHANARIN Edition of 5, 8 x 10 inches, signed. As well as Trolleyology book & tote bag.

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    TROLLEYOLOGY - LIMITED EDITION PRINT from the Trolley book GOD FORGOTTEN FACE by ROBIN MADDOCK Edition of 5, 16 x 22 cm, signed. As well as Trolleyology book & tote bag.

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    TROLLEYOLOGY - LIMITED EDITION PRINT from the Trolley book OPEN WOUND by STANLEY GREENE. Edition of 5, 16 x 22 cm, signed. As well as Trolleyology book & tote bag.

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    TROLLEYOLOGY - LIMITED EDITION PRINT from the Trolley book BUFFALO of FELIX by JAMIE MORGAN. Edition of 5, 16 x 22 cm, signed. As well as Trolleyology book & tote bag.

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    TROLLEYOLOGY - LIMITED EDITION PRINT from the Trolleyology book by NICK WAPLINGTON of GIGI Edition of 5, 16 x 22 cm, signed. As well as Trolleyology book & tote bag.

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    PHILIP JONES GRIFFITHS 'Gigi in Venice, 2003' Limited Edition print stamped by the Philip Jones Griffiths Foundation. 70 x 50 cm. Edition of 3. Unframed. Plus your copy of Trolleyology, and Philip's books by Trolley 'Agent Orange', 'Vietnam at Peace' and 'Recollections'.

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    NAN GOLDIN SIGNED LIMITED EDITION PRINT 'Gigi in the blue grotto with light, Capri, 1997' 50 x 30 cm. Unique edition. Unframed. Plus Trolleyology book & tote bag.

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