About this project
Trolley Books is over ten years old, and Trolleyology is a book to celebrate our first decade and the achievements of all the remarkable photographers, artists and writers who have published with us, and the unique vision of the one man who made it all happen – Gigi Giannuzzi.
Since September 2001, when he started with a shopping trolley full of books and wearing a red velvet suit, Trolley has become synonymous with unique, beautiful and brave publications. Sadly we began Trolleyology when Gigi was diagnosed with cancer last summer, as a way to bring together all the amazing people we had worked with. Gigi saw the beginnings of Trolleyology, and since he passed away last Christmas Eve we have been busy working on bringing together never seen before material showing behind the scenes photos, interviews and writing which tell the story of Trolley and Gigi.
We are now in the last few weeks of its production before the launch in Venice, the birthplace of Trolley, on the 28th May. We are asking you to join us in the final stages, and help support this latest, and very important addition to the Trolley family.
One of the main things Gigi insisted on was that it should be new material. Therefore the Trolleyology book will be divided into three parts - PRE-PRESS, PRESS and AFTER PARTY. PRE-PRESS will show behind the scenes and previously unseen personal photos, offprints, contact sheets, letters and interviews with the photographers, writers and artists. PRESS will be a conceptual free-falling edit of all the most iconic images from the books. AFTER PARTY will show the good times over the years, from Venice to London and New York. Trolleyology will be a small edition of 1500 copies only.
TROLLEYOLOGY will bring together many renowned contributors including photographers Nan Goldin, Philip Jones Griffiths, Alex Majoli, Stanley Greene, Paolo Pellegrin, Adam Broomberg and Oliver Chanarin, Tom Stoddart, Nina Berman, Thomas Dworzak, Chien Chi Chang, Alixandra Fazzina, Robin Maddock, Jamie Morgan, artists Paul Fryer, Sarah Lucas, Polly Morgan, Mat Collishaw, Boo Saville, Henry Hudson and writers Sean O'Hagan, Iphgenia Baal, Julian Stallabrass, with an introduction by cultural historian Barry Miles, and a foreword by Julia Peyton-Jones and Hans Ulrich Obrist, Directors of the Serpentine Gallery, London.
The book will be designed by Fruitmachine, who have designed most of Trolley's books since the beginning. A beautiful 'Trolley orange' textured hardback edition with orange foil block lettering. With 450 coated and uncoated pages to denote the different sections, and printed to the highest quality in Italy.
The following images are four spreads from the finished book giving an idea of the design and unseen content that the book will contain.
"Trolley is rock and roll! Trolley is excitement, Trolley is living dreams, making dreams real, Trolley is everything we want in books you have to feel it and experience it. It's like a person having a baby except when this baby comes out it's kicking and clawing and ready to rip the world up, that’s what Trolley Books are, they force people to think, they are thinking books." Stanley Greene, Photographer
"Gigi was a one off, driven by what he believed in, and going out on a limb to produce and publish amazingly elegant and strong books. The photo publishing world needs more people of this conviction, his contribution will be much missed." Martin Parr, Photographer
"Making our book with Trolley wasn’t so much publishing really, it was more like giving birth it was painful, it was messy and it was insane but it was beautiful and nobody on the planet would publish a book based on what we had shown Gigi, or even what we came out with in the end. We couldn’t believe someone was willing to publish our work. He basically gave us faith in what we did and sent us on the journey of being photographers for the rest of our lives, he was the guy that believed in us when we didn’t believe in ourselves." Adam Broomberg and Oliver Chanarin, Photographers
"[Gigi Giannuzzi] has produced beautiful and important books that speak to many of the most important concerns of our time. As a history of the past decade of Trolley, this book to which we are contributing is a celebration of Trolley’s extraordinary achievements." Julia Peyton-Jones and Hans Ulrich Obrist, Directors, Serpentine Gallery
" In terms of raw creativity Trolley is, stemming from its independent origins, definitely game, definitely provocative, definitely provoking." Jamie Wellford, Senior Photo Editor, Newsweek
‘If [Gigi] believed in something he would really do it. What more can you ask for in a publisher? It’s a rare, rare thing especially these days…It’s a reason why if you walk into a small branch of Waterstones you can't find anything to read.’ Julian Stallabrass, Curator and Art Historian
"Gigi had an innate sense of the pure form of the book as a desirable object, even when the pages offered up gritty, tough, no-holds barred indictments of the various social ills of our time." Lesley Martin, Publisher, Aperture
TROLLEYOLOGY will be launched in Venice on 28th May 2013, at La Serra dei Giardini. It will be printed in mid May at our printers Grafiche Antiga nearby and delivered straight to the launch, hot off the press! We are launching our campaign to coincide with the final busy weeks of production, as we work hard to bring together the design and layout from all our wonderful contributors. You will be a part of this and we really would love your support of the book and the Trolley team up until the final moments of the launch in Venice! It is tight but we can do it with your support!
Photographers who have published books with Gigi have produced limited edition prints exclusively for this campaign. Nan Goldin has created a unique edition of her beautiful image from her first book with Gigi 'Ten Years After' entitled 'Gigi in the blue Grotto, Capri, 1997'.
The Philip Jones Griffiths Foundation has produced a stamped limited edition of 3 prints of 'Gigi in Venice, 2003, while working on the book 'Agent Orange'.
There are 5 limited edition prints the size of the Trolleyology book by Adam Broomberg and Oliver Chanarin, Stanley Greene, Nick Waplington, Jamie Morgan of Buffalo and Robin Maddock.
We are also offering an exclusive 'Gentlemen of Bacongo' poster from the photographer Daniele Tamagni as an additional reward.
Our specially made TROLLEYOLOGY tote bags are screen printed onto natural cotton and have been made exclusively as a Kickstarter reward by the Rio Tera Pensieri prison in Venice.
Risks and challenges
Every effort will be made to deliver your rewards by June and July 2013, but please understand if unforeseen circumstances cause delays.Learn about accountability on Kickstarter
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