What Clip Tree is:
Taking functional inspiration from early hall trees and coat stands, Clip Tree combines both forms resulting in a configurable valet for use in the home, office, or hotel room. From cell phones to soap, from spring scarves to towels, from messenger bags to a child’s raincoat, Clip Tree provides a way to elegantly frame our possessions.
Fast Company: "Clip Tree Re-invents the Valet"
Better Living Through Design: 'congratulate yourself in advance for never losing anything ever again.'
Clip Tree is an open framework that can be changed as needed. As a child grows, or winter coats and heavy scarves are put away for the season, the clips can be reconfigured. What might be useful as a cell phone holder in an office or hotel room, becomes a soap tray in a bathroom, a catch-all in a kids room.
How Clip Tree Works:
Clip Tree consists of a wooden dowel with milled notches, 2 clips for attaching the dowel to the wall, and 3 clips that attach to the dowel itself. Clips can be easily rearranged in any configuration that is most useful.
The wall clips are attached to the wall with the use of a screw and anchor. The wooden posts then clip to the wall. The only tool needed to set up Clip Tree is a screw driver.
Why I need your help:
In order for the clips to be strong and of high-quality, they need to be made using an industrial process called 'injection-molding'. The tools/molds in this process are extremely expensive and constitute the bulk of the money I am wanting to raise.
By backing my project, you will help me pay for the tooling as well as the milling of the posts and the packaging. In return, you get to own Clip Tree at a greatly discounted price!
In the spirit of transparency, I want to explain current pricing for the product. The goal amount is a figure that resulted from looking at manufacturing costs, the costs to fulfill rewards and ship them out to backers. Current MSRP is based on costs for producing 725 milled posts with their accompanying 5 clips.
My desire is to make Clip Tree in the USA. I have lined up vendors for wood milling, injection-molding, and packaging here in Minnesota.
Here is a brief cost breakdown:
Dowels: $9062 ($12.50 per dowel)
Injection-molding set up charge per Clip run: $4000
Costs could very likely be halved if I were to produce everything overseas. Such is the state of things in manufacturing.
After all is said and done, the cost per post is $25 and then there is shipping and handling, warehousing, etc. I add my margin to that and retail adds theirs to mine and that is how the mighty MSRP is determined.
About the Clips:
The clips are made of a rubberized plastic. This material can be recycled and used again to make more parts in addition to having great physical characteristics.
Hook: This clip can be used for coats, hats, and bags.
Bowl: This general purpose clip can be used as a receptacle or for displaying objects.
Tray: This clip is ideal for cellphones and notches around the perimeter allow for the charging cable to attach to the phone and stay in place when the phone is removed. The hole in the bottom of the tray allows for drainage if a bar of soap is used.
Peg: This is a general purpose hanging clip that is more kid-friendly (or clutz-friendly) than the Hook Clip.
Hoop: This clip is designed to receive scarves, ties, or small towels.
Mirror: This clip is designed for a quick hair/make-up check.
Wall: These clips get screwed to the wall and allow for the posts to be clipped to them via milled notches in the posts.
Design Changes: All pictures and video of Clip Tree thus far show the prototypes that I presented at ICFF in New York. The clips themselves were made using a 3D printer. The prototypes demonstrated a 'proof-of-concept' for the clipping function as well as a close approximation to what the final product will look like.
The injection-molding process requires that the clips be redesigned so that they are optimized for that process. This means that each clip will look slightly different from the prototype. The illustration below shows the necessary changes that have been made to each clip. I think that they look even better now!
Where Clip Tree can live:
The short answer is: anywhere. Bedrooms, bathrooms, boardrooms, and hotel rooms are just some of the places where Clip Tree provides utility.
1) Clip Tree would be ideal in hotel rooms where frequent traffic in and out often results in room keys, wallets, phones, sunglasses and other items 'going missing'.
2) An entry hall in a home where closets and floor space are at a premium.
3) Offices look cluttered with suit coats placed over the back of a chair and a bag on the floor. Clip Tree brings these items to the wall where they make more sense.
4) In a bedroom, Clip Tree could be used as a place to store and display jewelry, scarves, belts, ties, and other accessories.
5) Clip Tree would be great for those lucky enough to have outdoor showers!
These are just a few examples!
What Clip Tree is made of:
Clip Tree is made of milled American walnut and recyclable rubberized plastic. Every part of Clip Tree as well as the packaging is not only made in the USA but in Minnesota, where I am based!
The Big Picture:
As the graphic below will help to illustrate, I have all of my ducks in a row and am ready to roll out Clip Tree to the masses.
A Brief History:
As a designer, I am focused on making people's lives better by creating objects that respond to how we really live, work, and rest. I conceived of Clip Tree while a graduate student at Cranbrook Academy of Art. I wanted to make a simple system for storing and displaying our possessions. Ultimately, its simplicity is its virtue as it is a useful system in many different places.
Once it was far enough along in development, I submitted it for consideration in ICFF Studio, which is a one-of-kind opportunity in the U.S. for new designers to get their work out onto an international stage each May at ICFF in NYC. I was overjoyed to have it accepted! It was one of only 10 pieces that was selected and shown this year.
The responses from the press, retail buyers, and the general public was so encouraging that I left NYC knowing that there is a true market for Clip Tree in the real world!
In the Future:
The open nature of Clip Tree's design means that new clips can be introduced down the road bringing even more utility to your spaces!
Every backer will be able to offer suggestions and vote on the clip ideas that would be the most useful!
Thanks so much for taking the time to learn about my project and I hope that Clip Tree makes it into your lives!
- (42 days)