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$2,251
pledged of $25,000pledged of $25,000 goal
51
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jun 8 2016
$2,251
pledged of $25,000pledged of $25,000 goal
51
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jun 8 2016

About

You HAVE TO WATCH THIS VIDEO. IT WILL CHANGE YOUR LIFE!

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I’m Natasha Léger, a business traveler, like many of you. I’m an international trade attorney, turned global business consultant, turned author. Whether you travel weekly, bi-weekly, monthly, quarterly, or just a few times a year for business, you know the stresses of business travel all too well… eating healthy while traveling for business… is the biggest challenge for business travelers next to getting proper exercise. 

I believe eating healthy on the road is possible and easier than you think. I know it is, so I wrote the first book specifically designed for business travelers-- Travel Healthy: A Road Warrior's Guide to Eating Healthy to give my fellow business travelers, and anyone else struggling with eating healthy or healthier… hope.

Nouri Pocket Guide is the companion to Travel Healthy. It's smaller than Travel Healthy so you can always keep it with you. Nouri Pocket Guide tackles common business scenarios that often stand in the way of healthy eating intentions, and walks you through how to overcome the challenges presented by corporate travel cultures and filling out your travel expense report.

The Problem:

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  • Business travelers are at significantly higher risk of illness and disease including cancer, diabetes, and cardiovascular disease. 
  •  $1 of unhealthy food equals $5 of healthcare. 
  •  There are 40 million business travelers in the US alone. Of the $12 billion corporate dining industry, and $600 billion dollar restaurant industry…the majority of the food served is unhealthy. 
  •  95% of the food you encounter on the road is unhealthy. In addition, corporate travel expense policies, urgent, unplanned meetings, sales cultures, client/boss/peer meals and entertainment expectations, and conferences can stand in the way of healthy eating intentions. This is why eating healthy on the road seems like a hopeless battle.

But there is hope.

Inspiration comes from changing the word for food, to describe what we should be eating for optimum health, to nouri. When I was writing my first book, I realized that the definition of food had nothing to do with health. And therefore the ability to wade through all the marketing, nutritional science, and medical jargon on what is healthy had more to do with the word we use to describe what we eat than anything else. The new word nouri was born. 

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Nouri instantly changes your perspective on what to eat. Changing your vocabulary is the first step in being able to take back control, and turn what appears to be a hopeless battle in eating healthy while on business travel into a winning strategy. For the first time, we now have a word that connects what we eat to how it is grown, produced, prepared and impacts our health. Nouri isn't a diet; it isn't a new fad or a new food group. It's more than a word, it's a responsibility to ourselves to ask "is it nouri, and if not is it worth the damage?".

There is so much power and responsibility in a little word that it will forever change your perspective on what to eat… and how to make choices in the most challenging of situations. It’s a survival guide to eating healthy.  

Inspiration also comes from you. What we eat is a function of the environment we are in. We can change the environment so that healthier options are available. With a little help from Nouri Pocket Guide you can easily escape the 95% of unhealthy food that you would normally encounter, and instead find healthy options and make the best choices. The more you share Nouri Pocket Guide with friends and colleagues, the more the food in your business travel environment will change.

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I am asking for your help today to bring Nouri Pocket Guide to life, so that we can get the book into the hands of every business traveler like you who wants their next business trip to be a healthier experience. We can do both… travel frequently and eat healthy. When we eat healthy today, we do it for a better tomorrow…not only for us, but for our family, friends, and organizations.

Why is Nouri Pocket Guide Unique?

It is the first book to tackle common business travel scenarios that often stand in the way of healthy eating intentions. It recognizes that what you eat, when you eat, and where you eat is one of a dozen pressures you are juggling as a business traveler. It also recognizes that breakfast, lunch and dinner meetings, and where you end up eating are often part of your business negotiations. 

Nouri Pocket Guide isn't a diet book, which tells you what to eat; instead it inspires you and shows you how you can incorporate healthy eating, or what I call a nouri lifestyle into your business travel lifestyle and make the best choices in a variety of situations. 

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It shows you how you can overcome obstacles such as travel expense policies, wine and dine sales and corporate cultures, emergency meetings, and travel delays that often stand in the way of healthy eating intentions. Healthy business travelers build their immunity shields to protect themselves from the physical stress of travel, and your first line of defense is what you eat. Healthy food, means healthy business travelers, and Nouri Pocket Guide will show you the way.

6 Innovative Features and Benefits:

  • Real-life business travel scenarios  
  • A nouri travel expense report 
  • Innovative, Easy to Use Design 
  • How to share healthy eating with your colleagues 
  • Faster than an app 
  • Practical, healthy eating strategies; Not a diet book! 

 Why a book instead of an app?

A book is still a remarkable invention and extremely effective at communicating information. A graphically rich book, designed with the busy business traveler in mind, is just the kind of innovation needed for the modern information seeker. Most importantly, the human brain is actually faster than a computer and software in some cases. It takes one second to make a thumbs up/thumbs down decision on what to eat. That is way faster then the time it takes you to take out your smartphone, access an app, wait for it to connect and update, and ask it a question or wait for it to tell you what it thinks you should know. However, an app would be very useful in finding nouri meals and nouri restaurants. Your ideas for an app that would help you implement the guidance in Nouri Pocket Guide are welcomed!

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Please back this campaign today so we can bring Nouri Pocket Guide to life. 

Why we need your help? 

We have half of the book designed and need your help to complete design and print and distribute the book. 

Design phases

  • Decide on a cover
  • Take the best of Travel Healthy, and adjust for smaller size
  • Turn concepts into infographics and graphically engaging pages--
  • Edit, edit, edit
  • Proof, proof, proof

Cover proofs:

Concept sketch:

Graphic proof:

Editing...

Edit Proof:

Timeline: 

3 months to deliver: 6-8 weeks to complete design; 2 weeks to print; 2-4 weeks to fulfill.

We have the printer selected and plan an initial run of 10,000 copies. We plan to develop distribution channels with corporate wellness providers, Top 100 travel spend companies, CFO and HR publications, travel and wellness publications, travel products and services, wellness coaches and doctors, hotels, and meeting planners. We welcome your ideas on how best to get Nouri Pocket Guide into the hands of business travelers.

Thank You!

I want to thank everyone who has encouraged me to share the nouri path with the world and to keep pushing for a better, healthier business travel experience, readers of Travel Healthy who asked for the next step, and the Nouri Pocket Guide team, in particular Andrew Sternard, graphic designer extraordinaire, and David Jacobson for creating this Kickstarter video. Thank you to Matt Skelcher and his team at 90second explainer videos for the animation videos. I have such a deep respect for artists who can take words, scribblings, an idea, and a vision and turn it into something beautiful and engaging that can be shared with and experienced by others.  You have all made this Kickstarter campaign possible.

Travel safe and well,

Natasha

Risks and challenges

I have self-published Travel Heathy: A Road Warrior's Guide to Eating Healthy, which is the best book for traveling employees. It has changed the lives of thousands of business travelers.

Nouri Pocket Guide is the companion guide to Travel Healthy. We have half of the book designed, and have the printer lined up for an initial run of 10,000 copies. We plan to develop distribution channels with corporate wellness providers, Top 100 travel spend companies, CFO and HR publications, travel and wellness publications, travel products and services, wellness coaches and doctors, hotels, and meeting planners.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    You are awesome! Viva nouri! Thank you for supporting us.

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    Thank you for believing in a healthier business travel experience. You will be listed on the acknowledgements page of the book as a business travel healthy eating backer!

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    Pledge $11 or more About $11

    Super Early Bird --Economy--You will receive 1 Kickstarter exclusive autographed pocket guide. You will also be listed on the acknowledgements page of the book as a healthy eating business traveler backer!

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    Early Bird--Economy--You will receive 1 Kickstarter exclusive autographed pocket guide. You will also be listed on the acknowledgements page of the book as a healthy eating business traveler backer!

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    Economy--You will receive 1 Kickstarter exclusive autographed pocket guide. You will also be listed on the acknowledgements page of the book as a healthy eating business traveler backer!

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    Private Economy --You will receive 1 Kickstarter exclusive autographed pocket guide.

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    Super Early Bird —Economy Plus -- One for you, one for your friend, colleague or loved one. You will receive 2 Kickstarter exclusive autographed pocket guides. You will also be listed on the acknowledgements page of the book as a healthy eating business traveler backer!

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    Early Bird —Economy Plus--One for you, one for your friend, colleague or loved one. You will receive 2 Kickstarter exclusive autographed pocket guides. You will also be listed on the acknowledgements page of the book as a healthy eating business traveler backer!

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    Economy Plus--One for you, one for your friend, colleague or loved one. You will receive 2 Kickstarter exclusive autographed pocket guides. You will also be listed on the acknowledgements page of the book as a healthy eating business traveler backer!

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    Private Economy Plus--One for you, one for your friend, colleague or loved one. You will receive 2 Kickstarter exclusive autographed pocket guides.

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    Business Class--Spread the nouri vibe! Inspire others to improve their next business trip with healthy food choices. You will receive 4 Kickstarter exclusive autographed pocket guides. You will also be listed on the acknowledgements page of the book as a healthy eating business traveler champion!

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    Private Business Class--Spread the nouri vibe! Inspire others to improve their next business trip with healthy food choices. You will receive 4 Kickstarter exclusive autographed pocket guides.

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    First Class--Inspire even more to make the healthy choice and improve their next business trip with 10 Kickstarter exclusive autographed pocket guides. You will also be listed on the acknowledgements page of the book as a healthy eating business traveler champion!

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    Private First Class--Inspire even more to make the healthy choice and improve their next business trip with 10 Kickstarter exclusive autographed pocket guides.

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Funding period

- (30 days)