The Roxy Theater is an iconic and popular landmark in our very small community.
* Thank you to Ashleigh Lindh for creating the video for our project!
The beautifully renovated Roxy Theater has been a virtual beacon of light in the small community of Morton, WA. Nestled under the shadows of Mt. Rainier and Mt. St. Helens in beautiful Lewis County in Western Washington, this theater has become a cultural center for first run movies, live performances and Community Theater.
Morton’s Roxy Theater is owned and operated by the Fire Mountain Arts Council, a non-profit organization dedicated to enriching our community life through the arts.
In 2003 this group purchased the run down old theater with the vision that it could be restored and renovated to become an arts center for our community. The building was originally constructed in 1939 and was operated as a movie theater until the 1980’s when it was closed because of economic hardship. Many grants and thousands of volunteer labor hours later, Fire Mountain Arts Council reopened the doors to our newly renovated and beautiful Roxy Theater. The theater operates under a non-profit 501-C3 status under volunteer management.
What is Digital or Dark?
By close of 2013, the motion pictures industry will no longer be producing or distributing films on the 35mm format, which has been industry standard for the past 100 years. Converting to the digital formats will dramatically cut production costs and render a crystal clear, flawless product free of scratches and sound pops. Most of the larger multiplex theaters have converted to this format in the last couple of years. Hundreds of smaller theaters across America are struggling to stay open by raising funds to purchase the necessary equipment needed to accommodate the digital conversion. Our theater is no exception. Although we offer many varieties of concerts and live productions throughout the year, we show a first run movie every weekend, providing the opportunity for our doors to be open on a weekly basis. If we were to lose the movies here the Roxy Theater would spend many weeks or months at a time being basically dark.
The film studios have offered major multiplex theaters substantial subsidies to make the conversion to the digital projection system, but independent single screen theaters like ours are not eligible for such assistance.
Like many small single screen theaters across our country, the Roxy Theater barely breaks even on our operating costs. We are able to keep our ticket prices reasonable and affordable for our patrons which are important to us.
The Roxy Theater needs your support!
Our business is sustained through volunteer and membership donations. Through some intense fundraising efforts already in progress we have managed to raise to date $12.000 toward the purchase of the needed equipment necessary. The total cost to convert our theater to the digital format is $42,000. We do anticipate the raising of another $10,000 through local efforts within the next 2 months. Our funding goal with this Kickstarter project is $22,000.
Through this effort we will be able to purchase:
A new digital projector, industry standard. All the sound upgrades needed to accommodate. The base to support the projector. Computer, monitor and servers needed
It would be a tragic loss to our community and places like ours across our country to lose these iconic theaters.
We have worked very hard and have volunteered thousands of hours to renovate and maintain The Roxy Theater. It would be a shame to loose part or all of this effort and community spirit due to some unaffordable technology. Many think that the loss of 35mm films is another lost art form for the sake of progress. While this is sad, the new technology is going to look fabulous and delight many.
Your donations to this Kickstarter project will help us keep our dream alive, and help preserve another small piece of the importance of keeping The Arts alive.
Risks and challenges
This Kickstarter campaign is only raising 50% of our total needed. In addition to this campaign, we have several local fundraisers going on this fall. So far, through the hard working outreach and dedication of our volunteers and by the grace and giving spirit of our local community, we have raised over $12,000. If we reach of goal on Kickstarter, we will still have to raise $10,000 additional dollars in order to be able to purchase our digital equipment and keep the theater open. We are confident that we can reach this goal. However, to do so, we may run another follow-up Kickstarter campaign when this one is completed.
A private screening for up to 100 people of your choice, 1 Year Admission for Two People (non-tranferrable), name on a theater seat, two tickets to a live performance, and a name on our lobby donor wall. (Must be redeemed at the theater)
Name on our Marquee for one month, Your advertisement plays at the start of a movie, a private screening for up to 100 people of your choice, 1 Year Admission for Two People (non-tranferrable), name on a theater seat, two tickets to a live performance, and a name on our lobby donor wall. (Must be redeemed at the theater)