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Finally, a brand with everything you need and nothing you don’t. We’re taking a firm stance against hype and fuss. Ready? Let's run.
Finally, a brand with everything you need and nothing you don’t. We’re taking a firm stance against hype and fuss. Ready? Let's run.
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322 backers pledged $45,328 to help bring this project to life.
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Running apparel. Made in the USA. Born to run free. project video thumbnail
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Running apparel. Made in the USA. Born to run free.

$45,328

322

A few years back, we got tired. Tired of shirts that were so long we felt like we were running in a dress, shorts that were so complicated we needed an instruction manual to get them on, and gear that just wasn't made for running, like see-through yoga leggings. Why were we so willing to make concessions on our gear? We set out to change how we run by building the products we actually want to run IN. We believe there’s a way to make running apparel for everyone that’s light on hype, while still delivering serious function, style, and simplicity. So we created rabbit. A performance running apparel brand that was born to let you run free. 

Finally, a running apparel brand with everything you need and nothing you don’t. We’re taking a firm stance against hype and fuss. Ready?

Let’s run.

 * To view all of the men's color options scroll down to the entire enchilada reward

  * To view all of the women's color options scroll down to the entire enchilada reward

Fit and performance guided our first collection for rabbit. We spent 18 months making sure the collection fit runners. We scampered, we sprinted, we ran in each piece to make sure it lined up with our standards. This meant that the only thing that we should be aware of was our foot strike and the ground in front of us, not our clothes. rabbit endures dirt, mud, rain, scree, mondo sprints, pavement, sandy beaches, and the repeated rigors of the washing machine. We’re proud to say each of our pieces is cling free, sag resistant, and scratch and chafe-free. Trust us. The gallons of sweat we’ve produced so far in our clothes while we were putting them through the ringer… well… you get the idea. We wouldn’t have it any other way.

We are damn proud to say that all of our products are manufactured in Los Angeles, CA. We believe in domestic manufacturing and keeping jobs in the good ‘ol USA. As rabbit grows, we expect to create new opportunities, new jobs, and support US manufacturing.

As owners of the only running shop in Santa Barbara, CA we are also setting out to breathe new life into the running apparel category at running specialty stores. These businesses, started by local people dedicated to the runners that they serve are the anchors of the running community in each town. We want to help these running shops, their employees, their customers, and the future of running.

We are runners. We are blistered, we are chafed, we are sore, but we never give up. We know that now is the time for a running apparel brand that is 100% focused on the act of running— clothes that move with you, hold up to the rigors of the sport, and make you feel and look good. We believe in building product that’s with you for the long haul. We’ll be the first to admit our clothes may not make you faster, run further, or win you medals… but we will be with you when you cross the finish line, sweaty, exhausted, and victorious.

"The shirt and shorts both fit me well and are quite comfortable/stylish. I like the liner and length on the 5 inchers. The t-shirt has been perfect for these temperate fall days and hour-ish runs when I'm not generating a ton of heat/sweating like a pig in summer." - Mario Fraioli, Senior Editor at Competitor magazine

 "For me, when it comes to running gear, function is most important and fashion a second. rabbit has both! I'm so obsessed with the materials in both the shorts and shirt. So weightless- unlike anything I felt before! You guys nailed it!"- Melissa McConville, Founder and Director of she.is.beautiful  The Pinkest 10k and 5K

"I have been using the men's five inch short for all of my long training runs leading up to my 50 mile trail race. These shorts were so incredible during training that I decided to wear them for race day. I find myself to be fussy with my gear, especially when it comes to training for ultras, but I honestly could not find one thing wrong with these shorts. I did not have to worry about anything digging, scratching, chafing. I'm excited about rabbit's product line and the much needed freshness it will bring to my shop and to the entire running apparel industry." - Joe DeVreese, Owner of Santa Barbara Running

"After having the opportunity to wear test rabbit, they are the only running clothes I now want to wear. The materials are so light, soft and comfortable, not to mention I love the colors. I can't wait for the gear to launch!" - Lauren Capone (LC), 2015 Ironman Age Group World Champion 

We’ve already made the initial investment and placed our factory POs to our material and trim suppliers. The patterns are ready, the fabric is sourced, and the factories are waiting to begin making rad performance running apparel for men and women. 

We did the heavy lifting early. As soon as you place your order we can get started, make your product, and get it delivered to you. We can’t wait to deliver your rabbit gear so you can start running free.

Risks and challenges

We've spent most of the last eighteen month working with our partners to mitigate as many risks as possible, yet we know there will still be hurdles along the way. We will always be transparent with our community about challenges, including these:

Ship date: We have built in extra time for the manufacturing process and are confident we will ship by the projected dates, but there is always a chance that things will take longer than planned.

Product changes: As we refine the product line based on additional community feedback and more product testing, slight changes may be made. We'll only make minimal changes that enhance the product experience.

Supplier coordination: We work with a variety of suppliers to source the best fabrics and trims and ensure that the product is developed correctly. Each supplier has its own challenges, which may affect its partners, including us.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    rabbit STICKER AND A HIGH FIVE:

    Cheers and thank you for the support! We will send you a rabbit sticker that shows you helped to build rabbit and to bring rad running apparel made in California, USA, to runners everywhere.

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    10 backers
    $

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  2. Select this reward

    Pledge $30 or more About $30

    rabbit TECHNICAL TRUCKER HAT:

    Show your support for rabbit while you are running or just hanging out. This will be a limited edition trucker hat available only to our kickstarter backers to show that you helped to build rabbit and to bring rad running apparel made in California, USA, to runners everywhere.

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    Ships to Anywhere in the world
    43 backers
    $

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  3. Select this reward

    Pledge $75 or more About $75

    ONE MEN'S TOP & BOTTOM OR ONE WOMEN'S TOP & BOTTOM (KICKSTARTER EARLY BIRD SPECIAL, ONLY AVAILABLE TO THE FIRST 100 PEOPLE):

    Choose one men's top and one men's pair of shorts or choose one women's top and one women's pair of shorts. We are giving you $25 off the suggested retail for being so rad and being one of the first to support our campaign. Not to mention, you are now going to be ready to kick some serious ass on your next run.

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    Ships to Anywhere in the world
    Limited 99 backers
    $

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  4. Select this reward

    Pledge $100 or more About $100

    ONE MEN'S TOP & BOTTOM OR ONE WOMEN'S TOP & BOTTOM:

    Choose one men's top and one men's pair of shorts or choose one women's top and one women's pair of shorts. Now you are ready to kick some serious ass on your next run.

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    Ships to Anywhere in the world
    90 backers
    $

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  5. Select this reward

    Pledge $190 or more About $190

    MEN'S KIT (KICKSTARTER EARLY BIRD SPECIAL, ONLY AVAILABLE TO THE FIRST 100 PEOPLE):

    Show your rabbit pride and buy one color of every men's item in the line. You will get 1 singlet, 1 tee, and 3 different lengths of shorts, and you get to pick the color of your choice for each item. We are giving you $50 off the suggested retail for being so rad and being one of the first to support our campaign.

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    Ships to Anywhere in the world
    Limited 31 backers
    $

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  6. Select this reward

    Pledge $220 or more About $220

    WOMEN'S KIT (KICKSTARTER EARLY BIRD SPECIAL, ONLY AVAILABLE TO THE FIRST 100 PEOPLE):

    Show your rabbit pride and buy one color of every women's item in the line. You will get 2 tank tops, 1 tee, and 3 different lengths of shorts, and you get to pick the color of your choice for each item. We are giving you $50 off the suggested retail for being so rad and being one of the first to support our campaign.

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    Ships to Anywhere in the world
    Limited 21 backers
    $

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  7. Select this reward

    Pledge $240 or more About $240

    MEN'S KIT:

    Show your rabbit pride and buy one color of every men's item in the line. You will get 1 singlet, 1 tee, and 3 different lengths of shorts, and you get to pick the color of your choice for each item.

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    Ships to Anywhere in the world
    8 backers
    $

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  8. Select this reward

    Pledge $270 or more About $270

    WOMEN'S KIT:

    Show your rabbit pride and buy one color of every women's item in the line. You will get 2 tank tops, 1 tee, and 3 different lengths of shorts, and you get to pick the color of your choice for each item.

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    Ships to Anywhere in the world
    2 backers
    $

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  9. Select this reward

    Pledge $820 or more About $820

    MEN'S ENTIRE ENCHILADA:

    Go big and receive the entire men's rabbit line in every style and every color. You will receive 4 singlets, 3 tees, and 10 pairs of shorts. We will also give you one of our limited edition rabbit technical trucker hats available only for our kickstarter backers to show that you helped to build rabbit and to bring rad running apparel made in California, USA, to runners everywhere.

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    Ships to Anywhere in the world
    2 backers
    $

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  10. Select this reward

    Pledge $1,200 or more About $1,200

    WOMEN'S ENTIRE ENCHILADA:

    Go big and receive the entire women's rabbit line in every style and every color. You will receive 7 tank tops, 4 tees, 4 boy shorts and 11 pairs of shorts. We will also give you one of our limited edition rabbit technical trucker hats available only to our kickstarter backers to show that you helped to build rabbit and to bring rad running apparel made in California, USA, to runners everywhere.

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    Ships to Anywhere in the world
    3 backers
    $

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  11. Select this reward

    Pledge $7,500 or more About $7,500

    VIP rabbit:

    Receive the entire men's or women's enchilada (the entire men's or women's line). Receive a VIP entry into the Santa Barbara Wine Country Half Marathon with an 8 week training plan leading up to the race written by experienced Coach and highly acclaimed Physical Therapist, Mike Swan. Also included is a Peak Week Package from The Lab in Santa Barbara, CA. The Lab is a cutting edge facility that uses science and technology to maximize human performance. The package includes a biomechanical and performance assessment test, a physical therapy manual assessment from Mike Swan, a 2D and force-plate running assessment, unlimited whole body cryotherapy for the week, and a full body massage. We will also give you one of our limited edition rabbit technical trucker hats available only to our kickstarter backers to show that you helped to build rabbit and to bring rad running apparel made in California, USA, to runners everywhere.

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    Ships to Anywhere in the world
    Limited 1 backer
    $

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Funding period

- (30 days)