A few years back, we got tired. Tired of shirts that were so long we felt like we were running in a dress, shorts that were so complicated we needed an instruction manual to get them on, and gear that just wasn't made for running, like see-through yoga leggings. Why were we so willing to make concessions on our gear? We set out to change how we run by building the products we actually want to run IN. We believe there’s a way to make running apparel for everyone that’s light on hype, while still delivering serious function, style, and simplicity. So we created rabbit. A performance running apparel brand that was born to let you run free.
Finally, a running apparel brand with everything you need and nothing you don’t. We’re taking a firm stance against hype and fuss. Ready?
* To view all of the men's color options scroll down to the entire enchilada reward
* To view all of the women's color options scroll down to the entire enchilada reward
Fit and performance guided our first collection for rabbit. We spent 18 months making sure the collection fit runners. We scampered, we sprinted, we ran in each piece to make sure it lined up with our standards. This meant that the only thing that we should be aware of was our foot strike and the ground in front of us, not our clothes. rabbit endures dirt, mud, rain, scree, mondo sprints, pavement, sandy beaches, and the repeated rigors of the washing machine. We’re proud to say each of our pieces is cling free, sag resistant, and scratch and chafe-free. Trust us. The gallons of sweat we’ve produced so far in our clothes while we were putting them through the ringer… well… you get the idea. We wouldn’t have it any other way.
We are damn proud to say that all of our products are manufactured in Los Angeles, CA. We believe in domestic manufacturing and keeping jobs in the good ‘ol USA. As rabbit grows, we expect to create new opportunities, new jobs, and support US manufacturing.
As owners of the only running shop in Santa Barbara, CA we are also setting out to breathe new life into the running apparel category at running specialty stores. These businesses, started by local people dedicated to the runners that they serve are the anchors of the running community in each town. We want to help these running shops, their employees, their customers, and the future of running.
We are runners. We are blistered, we are chafed, we are sore, but we never give up. We know that now is the time for a running apparel brand that is 100% focused on the act of running— clothes that move with you, hold up to the rigors of the sport, and make you feel and look good. We believe in building product that’s with you for the long haul. We’ll be the first to admit our clothes may not make you faster, run further, or win you medals… but we will be with you when you cross the finish line, sweaty, exhausted, and victorious.
"The shirt and shorts both fit me well and are quite comfortable/stylish. I like the liner and length on the 5 inchers. The t-shirt has been perfect for these temperate fall days and hour-ish runs when I'm not generating a ton of heat/sweating like a pig in summer." - Mario Fraioli, Senior Editor at Competitor magazine
"For me, when it comes to running gear, function is most important and fashion a second. rabbit has both! I'm so obsessed with the materials in both the shorts and shirt. So weightless- unlike anything I felt before! You guys nailed it!"- Melissa McConville, Founder and Director of she.is.beautiful The Pinkest 10k and 5K
"I have been using the men's five inch short for all of my long training runs leading up to my 50 mile trail race. These shorts were so incredible during training that I decided to wear them for race day. I find myself to be fussy with my gear, especially when it comes to training for ultras, but I honestly could not find one thing wrong with these shorts. I did not have to worry about anything digging, scratching, chafing. I'm excited about rabbit's product line and the much needed freshness it will bring to my shop and to the entire running apparel industry." - Joe DeVreese, Owner of Santa Barbara Running
"After having the opportunity to wear test rabbit, they are the only running clothes I now want to wear. The materials are so light, soft and comfortable, not to mention I love the colors. I can't wait for the gear to launch!" - Lauren Capone (LC), 2015 Ironman Age Group World Champion
We’ve already made the initial investment and placed our factory POs to our material and trim suppliers. The patterns are ready, the fabric is sourced, and the factories are waiting to begin making rad performance running apparel for men and women.
We did the heavy lifting early. As soon as you place your order we can get started, make your product, and get it delivered to you. We can’t wait to deliver your rabbit gear so you can start running free.
Risks and challenges
We've spent most of the last eighteen month working with our partners to mitigate as many risks as possible, yet we know there will still be hurdles along the way. We will always be transparent with our community about challenges, including these:
Ship date: We have built in extra time for the manufacturing process and are confident we will ship by the projected dates, but there is always a chance that things will take longer than planned.
Product changes: As we refine the product line based on additional community feedback and more product testing, slight changes may be made. We'll only make minimal changes that enhance the product experience.
Supplier coordination: We work with a variety of suppliers to source the best fabrics and trims and ensure that the product is developed correctly. Each supplier has its own challenges, which may affect its partners, including us.Learn about accountability on Kickstarter
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