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FLÜFS IS A CUSTOMIZABLE FAUX-FUR JACKET CREATED BY FRENCH-AMERICAN DUO ZOÉ ARMENIADES & MATHILDE WONG. AND YOU CAN WEAR IT INSIDE OUT!
75 backers pledged €16,034 to help bring this project to life.
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€16,034

75

 CLIQUEZ ICI POUR TEXTE EN FRANCAIS 

FLÜFS IS A VERSATILE FAUX FUR JACKET CREATED BY FRENCH-AMERICAN DUO ZOÉ ARMENIADES & MATHILDE WONG. THE FLÜFS FALLS SOMEWHERE BETWEEN A 1920’S MINK FUR COAT, A VARSITY JACKET AND AN OVERSIZED HOODIE - AND YOU CAN WEAR IT INSIDE OUT! THE FLÜFS COMES IN THREE STYLES - CROPPED, STANDARD, LONG. 


Anna is wearing CROPPED FLÜFS  - Photos by Alex F. Webb
Anna is wearing CROPPED FLÜFS - Photos by Alex F. Webb

Stewart is wearing LONG FLÜFS - Photos by Alex F. Webb
Stewart is wearing LONG FLÜFS - Photos by Alex F. Webb


THE PATTERN STAYS THE SAME. WHAT MAKES EACH FLÜFS UNIQUE IS THE CHOICE OF MATERIALS. WE AIM TO MAKE THE FLUFS A CUSTOMIZABLE ITEM -EACH SEASON WE WILL MAKE AVAILABLE TO YOU A SELECTION OF CAREFULLY HANDPICKED FAKE FURS, VELVETS, SILKS, COTTONS. YOU CHOOSE UP TO 2 FURS AND UP TO 2 ANY OTHER FABRIC AND WE TAKE CARE OF THE REST!

EVERY FLÜFS FOLLOWS THE SAME DESIGN, YET EVERY FLÜFS IS UNIQUE: MAKE IT LOUD OR UNDERSTATED, FUN OR BORING, BLUE OR ORANGE. HERE'S A GLIMPSE OF WHAT YOUR FLÜFS COULD LOOK LIKE ;)

WE WANT TO MAKE SURE THAT OUR JACKETS ARE MADE IN THE MOST SUSTAINABLE, ETHICAL WAY POSSIBLE. WE SOURCE OUR FABRICS CONSCIOUSLY BY EITHER USING UNSOLD ROLLS OR BY BUYING DIRECTLY FROM TRUSTED PROVIDERS. EVERY FLÜFS IS MADE-TO-ORDER, WHICH MEANS THAT THERE IS NO DEAD STOCK. IF YOU ORDER IT WE’LL MAKE IT, IF NOT, WE WON’T! 

TO DATE, WE HAVE DEVELOPED 4 PROTOTYPES. TAKING INTO ACCOUNT THE QUALITY OF MATERIALS USED, OUR OWN EXPERIENCE MAKING THE ORIGINAL FLÜFS AND OUR MARKET RESEARCH, OUR EXPECTED FUTURE COSTS TO PRODUCE THE FIRST COMMERCIALIZED FLÜFS ARE AS FOLLOW: 

                             FOR 1 FLÜFS 

  • 1st type of faux-fur - 1.5m --> 40€
  • 2nd type of faux-fur - 1m --> 30€
  • 1st type of fabric (silk) - 1.5m --> 30€ 
  • 2nd type of fabric (velvet)  - 1m --> 10€ 
  • Jersey rib - 1.5m --> 10€
  • 1 heavy-duty zip --> 6€
  • 4 invisible zips --> 4€
  • Pocket-bag fabric - 50cm --> 5€
  • Sewing costs - approx. 2 days of work --> 115€

TOTAL COST FOR 1 FLÜFS = 250€

*all materials are ethically-sourced and sweat-free

                             FOR OUR FIRST COLLECTION OF FLÜFS

WE WOULD LIKE TO MAKE A COLLECTION OF 50 FLÜFS. THIS MEANS OUR  PRODUCTION BUDGET WOULD COME TO 50 * 250€ = 12,500€. 

TO THIS, WE NEED TO ADD:

  • COMPANY REGISTRATION FEES --> 200€
  • WEBSITE CUSTOMIZATION TOOL --> 1,000€
  • PAYMENT PROCESSING FEES - 4% --> 600€
  • KICKSTARTER SERVICE FEES - 5% --> 750€

THIS MEANS OUR TOTAL BUDGET COMES TO 15 000€.

IF YOU CONTRIBUTE 250€ TO OUR KICKSTARTER CAMPAIGN YOU WILL HAVE THE EXCLUSIVE OPPORTUNITY OF GETTING A CUSTOMIZED FLÜFS AT PRODUCTION COSTS!! YOU'LL ALSO BE CONTRIBUTING TO HELPING US LAUNCH A CRUELTY FREE, SWEAT FREE BRAND WHICH WORKS ON A NO DEAD STOCK BASIS WHICH WE BELIEVE WE NEED MORE OF! 

EVERY KIND WORD AND PENNY COUNT! ALL THE FUNDS RAISED THROUGH THIS KICKSTARTER CAMPAIGN WILL DIRECTLY GO TO THE CREATION OF THE FIRST-EVER COLLECTION OF COMMERCIALIZED FLÜFS. 

WE COUNT ON YOU TO HELP US SHARE & SPREAD THE FLÜFS. 

PS: FEEL FREE TO CHECK OUR WEBSITE AND FOLLOW US ON INSTAGRAM


 *Shipping fees apply when you order your Flufs reversible Jacket 

France: 20 euros  Rest of World : 35 euros

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OUR NAMES ARE ZOÉ ARMENIADES & MATHILDE WONG. WE BOTH STARTED SEWING AND DRAWING CLOTHES WHEN WE MET IN MIDDLE SCHOOL. SINCE THEN, WE HAVE PURSUED OUR OWN CAREERS: ZOÉ OBTAINED A BACHELOR’S DEGREE IN FASHION DESIGN FROM CENTRAL SAINT MARTINS, LONDON AND MATHILDE GRADUATED FROM A MASTER’S IN CIVIL AND ENVIRONMENTAL ENGINEERING AT NORTHWESTERN UNIVERSITY, CHICAGO AND FROM ESTP, PARIS. 

WE STARTED WORKING ON DEVELOPING FLÜFS A YEAR AGO AND HOPE TO MAKE LOTS MORE OF THEM! 

WANT TO GET IN TOUCH? DROP US A LINE AT THE.FLUFS@GMAIL.COM ;) 

ZOE & MATHILDE

Risks and challenges

Biggest risk: to not reach our fundraising goal. Well yes, you know, despite our passion and motivation, there's a risk we don't make it to 15K€... but at least, we will have tried, no regrets !
smaller risk: seasonality... indeed in France, many things close down for long holidays over the summer. This could incur delays in production of your rewards . But don't you worry : we've got your back !

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Support

  1. Select this reward

    Pledge €10 or more About US$ 12

    Thank you!

    Become an official FLÜFS-sponsor with your name on our website!

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    19 backers

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  2. Select this reward

    Pledge €50 or more About US$ 56

    Exclusive FLÜFS poster

    Choose 1 from the 3 pictures listed below that we'll turn into a pretty poster. Standard dimensions (84.1 cm x 59.4 cm). Shipping fees on us.

    Includes:
    • Anna and glove
    • Stewart and reptile
    • Surprised dalmatian
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    Ships to Anywhere in the world
    Limited 4 backers

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  3. Select this reward

    Pledge €100 or more About US$ 111

    A limited-edition FLÜFS hat

    For you Kickstarter-backers, get a unique faux-fur-silk reversible FLÜFS hat. Shipping fees on us.

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    Limited 6 backers

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  4. Select this reward

    Pledge €250 or more About US$ 277

    >> YOUR OWN CUSTOMIZED FLÜFS <<

    Only on Kickstarter, get your own customized FLÜFS jacket at production cost.
    This is a unique 50% mark-down on our retail price (480€). Shipping fees on us. Don't miss out!

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    15 backers

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  5. Select this reward

    Pledge €500 or more About US$ 554

    All of the above & mystery gift

    Get all of the above - an exclusive FLÜFS POSTER, a limited-edition FLÜFS HAT, your own customized FLÜFS JACKET - and a mystery gift... Shipping fees on us. Thanks for the support <3

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    4 backers

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Funding period

- (60 days)