The Meat Hook is a whole animal butcher shop in Williamsburg, Brooklyn. We’ve been in business for nine years now. All of our beef is 100% grass-fed and grass-finished and all of our pork and poultry is pasture raised in New York State and Pennsylvania. We pride ourselves on our relationships with our farmers, the quality they produce, and their absolute commitment to animal welfare and regenerative agriculture.
Along the way we’ve developed some pretty amazing sausage recipes. We’re incredibly lucky to be working with some of the best culinary minds in New York City, the best farmers in the region, and the best customers in the world. We think the only right thing to do at this point is grow this business and we hope we have your support!
We want to expand our New York community by creating a line of sausages and other meat products you can buy at your local grocer. We want to take our sustainable practices, our transparency, and our delicious recipes to a larger market. Ultimately, we want to be the first fully transparent meat company in the United States and make the first sausage you can actually feel good about eating.
The thing is, we are about as far as you can get from factory farming, feedlots, and big agriculture. We’ve managed to create a successful business while defying these norms, and we want to expand our network to create a new food system that will make a real impact on the American meat industry.
Our dream is to create a nation-wide supply chain that treats farmers right, treats the land right, treats animals right, and gives the consumer the best dang sausages they’ve ever tasted.
Our animals and the farmers that raise them are our #1 priority. While most of the country’s market is controlled by enormous farming operations that make minimal claims like “Antibiotic Free”, “All Natural”, and “Grass Fed”, we’re using practices the USDA doesn’t even have a rulebook for.
All our pigs spend their entire lives outside in forested woodlots and open pasture, year round. Whereas the typical pork raising operation would cram as many as 500 pigs into a single acre of land, our farmers give that space to just five pigs. In this environment, they’re able to forage for food natural to them, stretch their legs, engage in social behaviors, and, well, be as happy as a pig in shit.
All our cows live on rolling acres of pasture, where they are never fed corn, soy, or animal byproducts. In the winter, they eat grasses our farmers have cultivated and harvested themselves in the form of hay. They too are allowed at least one acre per five animals and we promise you’ve never met happier cows.
Have you ever seen a PETA video? Did your roommate convince you to watch “What the Health”? Well now you have a video to send in response. We’re proud of the way our farmers treat their animals from birth to slaughter and we want to show the world.
Did we mention that we care about the PLANET too? All of our farmers practice rotational grazing and land management to such a degree that the health of the soil and the ecosystem is as much a concern as the health of the animals.
Where we farm animals, the health of the soil improves. Period. Our farmers own the land they raise our animals on and they hope their children will too. Utilizing cows’ ability to trim and fertilize, pigs’ ability to clear-cut and turn up soil, and chickens’ ability to fertilize and control insect populations, our farmers have been slowly reclaiming land that was previously utterly depleted by conventional agriculture.
The jury may be out on the effect of livestock on the global ecosystem but we are confident that the way we farm is not only sustainable for the short-term health of our farms but also as a model for long-term, large- scale animal husbandry.
Delicious, Delicious Sausage
Everyone that works, and has worked, at The Meat Hook is the bastard child of some god-awful Michellened-starred basement-kitchen in New York City. Or the best fine-foods market in L.A., New York, or Portland, Oregon. The point is: we’ve worked hard on these recipes our whole working lives and each is more than just a recipe. Each sausage is the sum of all our culinary parts and there are many parts: we currently employ over 20 people and everybody has brought something to the table. Every week we refine our products, give feedback to our farmers, and work together finding new ways to make things better.
This might be the main reason why people spend their entire weekend driving from Virginia, Pittsburgh, Staten Island, or Long Island to come buy our sausage. We tell ourselves it’s all about the sustainability and the humane husbandry but it just might be how f-ing good these sausages are. We hope all three are true.
We have to develop our own transportation systems and help our farmers build up farms so they're capable of growing with us. We’re going to start with buying a truck. We’re going to start by fronting our farmers money to raise more animals. We’re going to start by personally making deliveries in the Tri-State area to retailers and restaurants.
By funding this project, your donation will go into helping our farmers build new fences, and complete infrastructure to grow with us. You'll also be helping us directly to purchase our labels and begin making batches of the first 3 types of sausages we're hoping to produce.
You'll also be helping us to create our own transportation network. Our farmers have to do more transporting, as do we to get it to stores, so you'll be helping us to create this new supply chain.
This is, by every definition, a difficult task, and we're aware that creating a new foodway will be difficult. We know we'll find new problems to solve along the way, but our team is ready to meet them.
Risks and challenges
The infrastructure for this large scale food impact doesn't exist. Therefore, it's expensive and there will definitely be unforeseen challenges. Items might ship late, shipping will most likely be expensive, and there might be issues due to demand. We're just not sure. We have planned this project for the past five years so we're hoping to have thought through most of the problems! However, we need to get the product out in the world to see how it is received.
Thank you. We love you. Eat more sausage.Learn about accountability on Kickstarter
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