The MORF campaign has ended - Final score: 524% !!!!! #6 most funded projects of all times on KS! STARTING TOMORROW APRIL 30 YOU'LL BE ABLE TO ORDER MORF ON MORF-FASHION.COM.
Read our note in update #13 and watch our Thank You video right here:
Hi Kickstarter, my name is Tamara Salem, an independent fashion designer, and I'm happy and excited to share with you my invention:
MORF – the first Multi-shirt.
A shirt that magically allows you to transform your look in up to 24 different ways. It may be a little hard to believe, but every top that sweet Alexa is wearing in this photo is actually THE SAME ONE SHIRT:
With MORF you can actually walk your dog in the morning, attend class, go to work (or a job interview), have coffee with your mom and go on a special date - wearing the same shirt... For the price of a single shirt - you get an entire collection. And did I mention it is a packing & traveling MIRACLE?
SO HOW DOES IT WORK? The secret of MORF lies in its simple double-layer construction that allows it to magically change colors, cuts and looks, enabling you to customize and personalize your look in the most practical way.
Actually the MORF structure is so smart and unique – that it's one of the few shirts ever to be registered as an official fully registered U.S patent.
MORF is made of high quality, light-weight fabrics, and the best thing – it is simple. MORF has no velcro, no buttons, no zippers, no strips, no complicated ties and no instructions manual none whatsoever… Morfing is as simple as changing your tee: There is no wrong way to wear MORF – anything goes! It all depends on your mood, taste and creativity.
MORF isn’t just a shirt. It’s a concept. An attitude. Inviting you to be unexpected and ever-changing. Playful yet practical, effortless but stylish.
AND NOW IT CAN BE YOURS! Check out our rewards - MORF can be in your hands this May (2015)!
MORF comes in all sizes - XS, S, M, L, XL and XXL (except for the $80 pledge - goes up to XL). Supporters will be contacted via email to choose desired colours and sizes before shipping.
You can now choose between three MORF models - The Blue MORF (the one in the video), the Red MORF or the Green MORF:
Exchange policy: The most important thing for us is that you are happy and comfortable with your MORF. Therefore if you get MORF and the size is not perfect - we'll replace it immediately, shipping costs on us.
WHY DO WE NEED YOUR HELP?
I completed the successful registration of MORF as a U.S patent, and together with my friends and partners Barak, Efi, Dalia, Lihi and Ori we established a production line and manufactured the first 1000 shirts you can now own. We are ready to go and spread the MORF with your help. But our vision is broader than that – the MORF patent can be applied to dresses, tank tops, kid's wear, sports wear, men's wear – and we need your help to develop all these and much more.
So we decided the best way to advance was to go directly to you – women (and men!) all around the world who may find MORF not only stylish, fun and refreshing – but also unbelievably USABLE. You can take my word for it – I wear it all the time.
SO NOW IT IS OUT. Now you too can have your MORF delivered to your door step very soon, and help us on the way. I invite you to be one of MORF'S FIRST OWNERS – and get yours now in this very special Kickstarter PRESALE prices. You cannot get MORF anywhere else.
And most of all, I invite you to enjoy MORF as much as I do.
Press and bloggers: for more information - firstname.lastname@example.org
Talking about MORF:
**NOTE: CHECK THE NEW REWARDS ADDED IN THE PLEDGES OPTIONS ABOVE (2 SHIRT PACKAGE, 3 SHIRT PACKAGE, 4 SHIRT PACKAGE AND SHIRT+DRESS COMBINATION)
Size Chart for the 1000 early delivery shirts ONLY ($80 pledge) - you will be contacted about desired size before shipping (If you ordered the $49 award, the VIP kit, the Morf-Dress or Morf-Men - you will be contacted about desired color and size before shipping)
Here are some more pics of the BLUE MORF:
Fabric composition for the first 1000 shirts: 50% cotton, 50% modal Fabric
composition for the rest - 95% cotton, 5% polly
Creative Directors: Ori Gross, Tamara Salem
Director: Shiri Shahar
Photographer: Ido Iszak
Music: Tal Yardeni
Producer: Orly Barak
Model: Alexa Dole
Styling: Noa Nozik
Editor: Israel Ohayon
Graphic design: Michal Wolff
"We are the flute: our music is all Yours" (Rumi)
Risks and challenges
Fortunately for our potential backers, MORF is not starting from square one - and is absolutely confident about supplying our backers with our reward products - and sooner rather than later.
We already produced several thousands of pieces and are well qualified to enlarge our production pipeline. We spent over a year working very closely with our production team to develop and test our products in preparation for the launch. As a pioneer in the multi-reversible garment concept, we gained a lot of professional experience, allowing us to develop and produce a high quality product for our customers.
We are cooperating with leading international producers and sourcing agencies that minimize our production and quality assurance risks.
We're confident to ship you our unique products, and hope that they will exceed all your expectations.
We believe in transparency and communication, so our backers will be the first to know about any unplanned hurdles or delays. Our first priority is and always will be to design, produce and deliver the best product we can. A product we'd be happy to enjoy ourselves.
- (60 days)