Share this project

Done

Share this project

Done
MORF: 1 SHIRT, UP TO 24 DIFFERENT LOOKS
MORF: 1 SHIRT, UP TO 24 DIFFERENT LOOKS
MORF: 1 SHIRT, UP TO 24 DIFFERENT LOOKS
1,788 backers pledged $131,089 to help bring this project to life.

About

MORF project video thumbnail
Replay with sound
Play with
sound

$131,089

1,788

The MORF campaign has ended - Final score: 524% !!!!!  #6 most funded projects of all times on KS!    STARTING TOMORROW APRIL 30 YOU'LL BE ABLE TO ORDER MORF ON MORF-FASHION.COM.

Read our note in update #13 and watch our Thank You video right here: 

 project video thumbnail
Replay with sound
Play with
sound

Hi Kickstarter, my name is Tamara Salem, an independent fashion designer, and I'm happy and excited to share with you my invention: 

MORF – the first Multi-shirt. 

A shirt that magically allows you to transform your look in up to 24 different ways. It may be a little hard to believe, but every top that sweet Alexa is wearing in this photo is actually THE SAME ONE SHIRT:

Yes, still ONE shirt. This is the BLUE MORF you see in the video
Yes, still ONE shirt. This is the BLUE MORF you see in the video

With MORF you can actually walk your dog in the morning, attend class, go to work (or a job interview), have coffee with your mom and go on a special date - wearing the same shirt... For the price of a single shirt - you get an entire collection. And did I mention it is a packing & traveling MIRACLE?

SO HOW DOES IT WORK? The secret of MORF lies in its simple double-layer construction that allows it to magically change colors, cuts and looks, enabling you to customize and personalize your look in the most practical way. 

Actually the MORF structure is so smart and unique – that it's one of the few shirts ever to be registered as an official fully registered U.S patent. 

MORF inventor Tamara Salem (right): "Morfing is as simple as changing your tee"
MORF inventor Tamara Salem (right): "Morfing is as simple as changing your tee"

MORF is made of high quality, light-weight fabrics, and the best thing – it is simple. MORF has no velcro, no buttons, no zippers, no strips, no complicated ties and no instructions manual none whatsoever… Morfing is as simple as changing your tee: There is no wrong way to wear MORF – anything goes! It all depends on your mood, taste and creativity. 

 project video thumbnail
Replay with sound
Play with
sound

MORF isn’t just a shirt. It’s a concept. An attitude. Inviting you to be unexpected and ever-changing. Playful yet practical, effortless but stylish. 

AND NOW IT CAN BE YOURS! Check out our rewards - MORF can be in your hands this May (2015)! 

MORF comes in all sizes - XS, S, M, L, XL and XXL (except for the $80 pledge - goes up to XL). Supporters will be contacted via email to choose desired colours and sizes before shipping. 

You can now choose between three MORF models - The Blue MORF (the one in the video), the Red MORF or the Green MORF:

Note: one layer in the Red Morf may be modified - final models will be published before supporters must choose color. Scroll down for large photos of the Blue MORF
Note: one layer in the Red Morf may be modified - final models will be published before supporters must choose color. Scroll down for large photos of the Blue MORF

Exchange policy: The most important thing for us is that you are happy and comfortable with your MORF. Therefore if you get MORF and the size is not perfect - we'll replace it immediately, shipping costs on us.  

 WHY DO WE NEED YOUR HELP?

I completed the successful registration of MORF as a U.S patent, and together with my friends and partners Barak, Efi, Dalia, Lihi and Ori we established a production line and manufactured the first 1000 shirts you can now own. We are ready to go and spread the MORF with your help. But our vision is broader than that – the MORF patent can be applied to dresses, tank tops, kid's wear, sports wear, men's wear – and we need your help to develop all these and much more.

So we decided the best way to advance was to go directly to you – women (and men!) all around the world who may find MORF not only stylish, fun and refreshing – but also unbelievably USABLE. You can take my word for it – I wear it all the time. 

SO NOW IT IS OUT. Now you too can have your MORF delivered to your door step very soon, and help us on the way. I invite you to be one of MORF'S FIRST OWNERS – and get yours now in this very special Kickstarter PRESALE prices. You cannot get MORF anywhere else.

And most of all, I invite you to enjoy MORF as much as I do.

Press and bloggers: for more information - tamara@morf-fashion.com 

Talking about MORF: 

http://www.huffingtonpost.com/2015/03/06/morf-shirt-tamara-salem_n_6807982.html?utm_hp_ref=style

http://www.styleredefine.com/redefined/trending-topic-one-shirt-up-to-24-different-looks-morf-fashion-3-4

http://www.bustle.com/articles/67927-you-can-wear-this-shirt-24-different-ways-thanks-to-kickstarter-morf

http://www.fashiontrendsmore.com/2015/03/morf-innovative-design-that-is-changing.html

http://www.lifeedited.com/morf-one-shirt-24-different-looks/?utm_source=LifeEdited+Newsletter&utm_campaign=cf613c0753-Weekly_Digest_3_6_153_5_2015&utm_medium=email&utm_term=0_f3bbaec7ba-cf613c0753-303834885

http://www.sheknows.com/beauty-and-style/articles/1077467/you-can-wear-this-one-shirt-24-ways

**NOTE: CHECK THE NEW REWARDS ADDED IN THE PLEDGES OPTIONS ABOVE (2 SHIRT PACKAGE, 3 SHIRT PACKAGE, 4 SHIRT PACKAGE AND SHIRT+DRESS COMBINATION) 

Size Chart for the 1000 early delivery shirts ONLY ($80 pledge) - you will be contacted about desired size before shipping  (If you ordered the $49 award, the VIP kit, the Morf-Dress or Morf-Men - you will be contacted about desired color and size before shipping)

Here are some more pics of the BLUE MORF:

Fabric composition for the first 1000 shirts: 50% cotton, 50% modal Fabric

composition for the rest - 95% cotton, 5% polly

Video credits:

Creative Directors: Ori Gross, Tamara Salem

Director: Shiri Shahar

Photographer: Ido Iszak

Music: Tal Yardeni

Producer: Orly Barak

Model: Alexa Dole 

Styling: Noa Nozik

Editor: Israel Ohayon 

Graphic design: Michal Wolff

"We are the flute: our music is all Yours" (Rumi)

Risks and challenges

Fortunately for our potential backers, MORF is not starting from square one - and is absolutely confident about supplying our backers with our reward products - and sooner rather than later.

We already produced several thousands of pieces and are well qualified to enlarge our production pipeline. We spent over a year working very closely with our production team to develop and test our products in preparation for the launch. As a pioneer in the multi-reversible garment concept, we gained a lot of professional experience, allowing us to develop and produce a high quality product for our customers.

We are cooperating with leading international producers and sourcing agencies that minimize our production and quality assurance risks.

We're confident to ship you our unique products, and hope that they will exceed all your expectations.

We believe in transparency and communication, so our backers will be the first to know about any unplanned hurdles or delays. Our first priority is and always will be to design, produce and deliver the best product we can. A product we'd be happy to enjoy ourselves.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $10 or more About $10

    A personal Thank You note from the inventor and our undying gratitude for your kind support

    Less
    Estimated delivery
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $20 or more About $20

    You will get a personal Thank You note from the inventor + your name will go on the hall of fame of our Kickstarter supporters on www.morf-fashion.com

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $40 or more About $40

    NEW SIZE! XXL

    1 XXL MORF MULTISHIRT

    (WOMAN OR MAN, ANY COLOR)

    Choose 1 shirt from the collection of Blue Morf, Red Morf or Green Morf - in XXL size - man or woman. Backer will be contacted via email to choose color and gender before shipping.

    NOTE: if your choice is MORF MEN, shipping may be up to Oct 2015

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 99 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $49 or more About $49

    ONE MORF MULTISHIRT

    Choose 1 shirt from the collection of Blue Morf, Red Morf or Green Morf

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1,022 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $49 or more About $49

    ONE MORF-MEN –
    NOT JUST FOR THE LADIES!

    Reserve now the coming soon MORF FOR MEN

    Less
    Estimated delivery
    Ships to Anywhere in the world
    31 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $80 or more About $80

    BE ONE OF THE FIRST 1000 PEOPLE IN THE WORLD TO OWN MORF! 1000 SHIRTS TO BE DELIVERED IMMEDIATELY!

    Only 1000 shirts, BLUE MORF only (the one in the video), to be delivered immediately at the end of Kickstarter campaign

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 333 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $98 or more About $98

    TWO MORF MULTI-SHIRTS
    (Any combination including MORF MEN!)

    Choose any combination between Blue Morf, Red Morf, Green Morf and Morf Men

    If you already pledged you can adjust your reward to this one.
    You'll be contacted about desired combination and sizes prior to shipping

    *note: if you include Morf-Men in your combination, shipping may be up to Oct 2015

    Less
    Estimated delivery
    Ships to Anywhere in the world
    115 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $120 or more About $120

    THE FULL MORF KIT:

    YOU'LL GET THREE SHIRTS:

    1 BLUE MORF + 1 RED MORF + 1 GREEN MORF

    Less
    Estimated delivery
    Ships to Anywhere in the world
    76 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $120 or more About $120

    THREE MORF MULTI-SHIRTS
    (Any combination including MORF MEN!)

    Choose any combination between Blue Morf, Red Morf, Green Morf and Morf Men

    You'll be contacted about desired combination and sizes prior to shipping

    *note: if you include Morf-Men in your combination, shipping may be up to Oct 2015

    Less
    Estimated delivery
    Ships to Anywhere in the world
    48 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $150 or more About $150

    1 MORF-DRESS

    The MORF DRESS – 1 dress, up to 24 different looks – will come out during 2015 – be the first to amaze your friends.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $160 or more About $160

    FOUR MORF MULTI-SHIRTS
    (Any combination including MORF MEN!)

    Choose any combination between Blue Morf, Red Morf, Green Morf and Morf Men

    You'll be contacted about desired combination and sizes prior to shipping

    *note: if you include Morf-Men in your combination, shipping may be up to Oct 2015

    Less
    Estimated delivery
    Ships to Anywhere in the world
    17 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $180 or more About $180

    1 MORF SHIRT + 1 MORF DRESS
    (including Morf-Men)

    You get 1 shirt (blue, red, green OR MEN) + 1 MORF DRESS

    Less
    Estimated delivery
    Ships to Anywhere in the world
    20 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $390 or more About $390

    SPREAD THE LOVE VIP KIT-
    10 MORFS FOR YOU AND YOUR GANG!

    You will get 1 MORF SHIRT for yourself (RED, BLUE or GREEN) PLUS 9 MORE SHIRTS in the colors of your choice to surprise all your friends / family / employees

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $1,700 or more About $1,700

    NEW!!!

    RETAILER INTRODUCTION PACKAGE:

    50 MORF SHIRTS TO SELL IN YOUR STORE

    Women's shirts only! Any combination of sizes and colours to sell in your local boutique/ store.
    Also see our 100 shirts package

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $3,000 or more About $3,000

    DESIGN YOUR OWN AMAZING MORF SHIRT + 10 COPIES OF YOUR CREATION

    You will design – we will produce! You will get 10 COPIES of your very special MORF SHIRT to give and amaze your friends

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. Select this reward

    Pledge $3,000 or more About $3,000

    NEW!!!

    RETAILER INTRODUCTION PACKAGE:

    100 MORF SHIRTS TO SELL IN YOUR STORE

    Women's shirts only! Any combination of sizes and colours to sell in your local boutique/ store.
    Also see our 50 shirts package

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (60 days)