We All Need a Watch
Elgin, Illinois, Hamilton, Bulova all of these American watch companies produced high quality time pieces at affordable prices. They were not luxury items but rather tools for gentleman to wear each day.
Somewhere along the way, the utility and vitality of the American Watch waned and luxury watches with high price tags became the norm. Gentleman began to save many months salary in order to purchase a highly complicated automatic watches simply because savvy marketing convinced them of the accompanying status. While these time pieces are stunning and beautiful in their complexity, the problem remained that the average American man could not buy a simple, good looking, and dependable Swiss movement watch for a reasonable price. Furthermore, it is nearly impossible to find this watch designed and assembled by an American company.
Stretch Goals Announced
The great ting about meeting a funding goal early is the ability to turn attention to stretch goals. The Springfield Stretch Goals are as simple and straight forward as the product itself.
- Stretch Goal One: $45,000.00 will unlock black or brown American leather straps.
- Stretch Goal Two: $55,000.00 will unlock Stainless steel mesh bracelet.
With the addition of these Stretch goals, the Springfield will be the complete package with your choice of Cordura or NATO strap at the base level.
We Have Been Building Toward This
We are not new to the watch world, and are fortunate to have gotten the attention of many in the industry. We have completed 3 successful watch campaigns on Kickstarter, mostly focusing on the tactical field, but have always felt that there was a disconnect between small American watch manufacturers and gentleman who desire an affordable and attractive watch without compromising the quality of a Swiss movement, surgical grade stainless steel, sapphire crystal, and clean design.
For our fourth watch launched on Kickstarter, we would like to introduce to Springfield. Named after the capital of our home state of Illinois, we designed the Springfield with the Golden Age of American watchmaking in mind. In particular we use as our inspiration the standard issue field watches the companies such as Hamilton, Illinois, and Elgin produced for the US military throughout the 20th century and which watch collectors and those of style have ferociously sought after for years.
American Durability and Style
These watches embodied a unique and stunningly simple design aesthetic with rock-solid functionality and ageless design. Simply put the military inspired field watches of the early to mid 20th century have formed much of the foundation of the American watch market and become a benchmark of American style.
As we sat down at the drawing board one more time to create a unique American watch, we wondered why no affordable and functional American built field watches on the market. Certainly at the higher end of the spectrum, there is a wide array of timepieces that would fit the bill and have made their way onto the wrists of the fashionable elite. However, we were always put back by the price that the end consumer had to pay for marketing.
When we designed Springfield we envisioned a watch that did not sacrifice any functionality or quality, but at the same time could be delivered at a moderate price point while also allowing for an American build. After significant research and development we found the right design and components to create a rugged watch with a bold design that embodies the form and function our company tries to achieve. The Springfield is now nearly a reality.
Rewards, Timeline, and What We Need From You
All that is needed is the support of backers who like us believe there is no need to pay over $500 for an American built field watch and that all men deserve and affordable classic watch that can be passed down from generation to generation but will leave enough money for the college fund.
The Springfield project is focused on delivering the highest level of quality with the lowest level of fluff. The packaging of the Springfield will be minimal in that most folks do not retain the lowly watch box for anything more than to collect coins and keys. This being said, the Springfield packaging hearkens back to the simple and utilitarian presentation of the original military field Watch of the mid-twentieth century. In the same way as the legendary meals ready to eat deliver adequate nutrients with little excess, the Springfield packaging delivers the American gentleman his watch with very little pomp and circumstance but in a more than adequate manner. After all, the Springfield project is focused on the Watch and not the packaging.
All Backers will get to choose between a Cordura or Nylon NATO Strap.
After the Campaign ends, we will need 45-75 days to make orders from our suppliers and to build the watches. You will get a survey asking what strap and color you want. You will choose from Cordura or NATO with colors seen above.This means that we are looking at a January of 2016 Delivery. This type of quality takes time.
Finally, we are using a very simple reward structure, just one or two watches. It is very simple, but so is the watch.
You Deserve This Watch
Risks and challenges
At Smith & Bradley we design and build watches. We have been at it for 3 years and have completed three watch campaigns. Delays and set backs are a reality in this business, but we have become adept at anticipating and planning for interruptions in the supply chain. We have visited the component manufacturers and are ready to roll, all we need is the support of our loyal backers.
Further, since we build in house, we can control far more of the process than the typical watch company. Additionally, for this model, we have done all of the necessary back-office work to make this project go off without a hitch. It is truly the best engineered project that we have launched. We have staff ready and trained to help us in the building process and shipping and fulfillment.
Our number one priority is delivering the best possible Classic American field watch that we can for the money, and we are optimistic about doing so. We do not expect any delays of hiccups.
- (46 days)