“Let food be thy medicine and medicine be thy food.” -Hippocrates
“Let food be thy medicine and medicine be thy food.” -Hippocrates Read more
About this project
Science, Innovation, & Methods of Origin
The story of Simo Juice starts with three health conscious opportunists with an idea. An idea to make supplements in an all-natural liquid form that friends can enjoy. It was more so a dream in the beginning than an achievable business concept. Although two of the founders were well versed in nutrition, and knew which phytochemicals were needed to create some blends, we were skeptical. We were skeptical of the power of food, and whether a non-concentrated liquid form would work.
The more research we did, the more validation we found for our concept. One of our first breaking points was finding clinical trials done by a dermatologist on a skin care beverage he had created to help consumers against harmful ultraviolet rays. The 4 week results for his product were tremendous, it reduced redness in his subjects’ skin, and gave them a much healthier looking tone. This developed Simo Juices first pillar, Science.
The second big point of validation we came across was from the father of modern medicine himself; Hippocrates was a big advocate for the usage of food as medicine, even quoted saying: “Let food be thy medicine and medicine be thy food.” Great minds like Albert Einstein and Thomas Edison shared in his belief that nutrition can be used as medicine. This struck our interest, and we started researching the basis of that ideology. What we found next was SHOCKING. We found that multi-vitamin supplements in the forms of pills did not work and nutrients present in MOST supplements in the form of pills, and powders were not being retained by the consumer’s body. This topic became our focus. We asked ourselves: how can we increase the bioavailability (retention rate) of certain nutrients in the body? And can we effectively supplement body systems if we have less nutrients but a much higher retention rate?
We first found that the best way to preserve the nutrients, and condense them in a form that is desirable by customers was to use cold-press technology. This enables our ingredients to stay in a raw form, and retain 80-100% more nutrients than other types of juicing. The problem we saw here is that cold pressed juice has a three-day shelf life. We needed to make Simo Juice’s to be accessible, and portable so that people can effectively supplement their body naturally. Which lead us to the High Pressure Process (HPP), a method of preserving the juice by using water, and pressure.This process helps us extend the shelf life as well as maintain the essential vitamins, minerals & enzymes in our juices. This makes up our second pillar, Innovation.
Through trial, and error we created juice blends with retention rates that are at least 35% higher than the leading pill, or powder for the system we were tackling.To give you an example, our Immune Boost contains 160% of your daily Vitamin C value, which is significantly less that and Emergen-C pack which contains 680%. However, because our juices are presented in a raw, and unaltered form, the body will retain more Vitamin C from a Simo Juice, than it will from a form that's been exogenously processed. In our quest to create our blends, we considered natural food remedies used by ancient civilizations, and diagnosed their active ingredients. Some were proven highly effective, and we created juices around them. For example, the Aztecs used to use avocado as a medicine to treat low t-cell production in men, calling the fruit the testicle fruit. Our secondary research found various publications that validated their claim, and we decided to have avocado as one of the active ingredients in our Testo Boost; our blend that helps with testosterone production in men. Which brought us to our third pillar, Methods of Origin.
At this point, we’d like to congratulate you for taking a step towards wellness by learning about Simo Juice, and the science behind our blends. We hope to be able to share this journey with you, and help you with our all-natural supplements.
Why Simo Juice is Important
Going back to our roots and using natural methods as a way to heal our bodies is more than just a life style, its becoming more of a necessity. Our findings show deaths that could be traced back to diet are;
39,000 people die from unnecessary surgery and hospital error
80,000 people die from other hospital-caused infections
106,000 people die from adverse drug reactions
652,486 people die from heart disease
553, 888 people die from cancer
⅓ of people born in the U.S. today will develop diabetes during their lifetime.
This is happening because less than six percent of graduating medical students in the US receive proper training in nutrition. Which leads to modern day medicine to revolve around this ideology that there should be “one pill for every ill.”
“Enough prescription painkillers were prescribed in 2010 to medicate every American adult around-the-clock for a month.”
In addition, large retailers carry easily accessible processed foods that are high in sugars, and starch that the average American consumer ingests without understanding the consequences.
“Americans spend $2.2 Trillion annually on health care, five times more than the defense budget.”
The main issue is that up to 96% of Americans will not get the right amount of antioxidants, phytochemicals, and micro-nutrients they need when they go to sleep tonight. That is because 62% of the average American diet is derived of processed foods that are nutrient deficient.
“One-quarter of what you eat keeps you alive. The other three-quarters keeps your doctor alive.”—Ancient Egyptian proverb
What we Offer
First, we found that 35% of Americans are not eating their daily 5 recommended servings of fruits and vegetables. So through our juices we tackle that by providing a convenient way to consume the daily required intake, while at the same time combining specific volumes of different ingredients in one single bottle, so that these natural ingredients can work together to help your body naturally produce the desired results. Thus creating the first ever cold pressed juices in the form of supplements. We have come up with six initial blends:
The Focus-Tropical Mix is a delicious fruity alternative to energy drinks and coffee. We use the seed of an Amazonian berry to pack the juice with a natural form of caffeine that stimulates the brain as well as energizes the body. This is paired with fatty acids from chia seeds to prolong and enhance mental power and activity. The best part? The content of non-processed sugars from the juice ensure that the hype will not end with a crash.
People only seem to notice the immune system when it stops to work, when they begin to get sick and not feel well. In fact, the body uses nearly 25% of its daily caloric intake fending off disease and infection. Examples of weakened immune systems are allergies, arthritis, and diabetes which are caused by cells attacking the body in different ways. The Immune Boost has 160% of the daily required vitamin C value; this supplements your leukocytes, and body plasma in order to be strong enough to fend off viruses. It also contains lycopene, the most effective phytochemical that reduces oxidants that may suppress the immune system.
At the end of the day, everyone needs to relax and unwind, this is why we created the Anti-Stress—Cacao Bliss. The Anti-stress was designed to stimulate the endocrine system to create neurotransmitters that would reduce stress, and mood swings. High levels of Omega III fatty acids, magnesium, selenium, potassium, calcium, zinc, and manganese present in the Cacao Bliss all help in this process.
The Hydramax is the ideal drink for athletes. It's an all natural alternative to sugary (mainly fructose) sports drinks in the market. The Hydramax is designed to refuel the body withelectrolytes, and vitamins A, B6, and C. The electrolytes in the juice will increase the level of fluid retention in the body, while the combination of cucumber and watermelon will cool down the body temperature making it the perfect drink after a workout.
There is no doubt that there is a need for topical lotions, and essential oils to help promote healthy, glowing skin. That does not mean that it is the only method of delivering essential nutrients to promote healthy skin. We came up with a blend that hydrates the skin, and packs it with essential nutrients like Vitamins A, C, and E, Magnesium, Zinc, Omega 3’s, Lycopene, Beta-carotenes, and polyphenols that all work together rejuvenate and protect the skin.
The idea for this juice came because testosterone supplementation has been exploding in the market. Body builders turn to synthetic supplements or more extreme measures like steroids. To create this juice, deep research has been done into how t-cells are generated, and how to naturally raise the body’s generation and absorption of testosterone cells. This is the first all natural supplement that boosts and maintains testosterone levels.
Why we are better
The cold pressed method is the only way we are able to deliver nutrient dense beverages. The cold pressed process differs from other juicing methods, as it combines traditional methods of squeezing and crushing with modern technology to yield juice more efficiently and without damaging the nutrients.
We developed a process that enables us to cold press all the ingredients in our juices including nuts such as almonds, seeds such as chia seeds, and roots such as ginseng. This process enables us to create a potent liquid formula out of natural ingredients using the cold pressed method.
To create our blends, we undergo intensive research as to how the target function works and what nutrients are needed to supplement it. We then consult with doctors to confirm our research, and match that research with ingredients that have previous clinical trials on them. This enables us to carefully concoct our recipes to maximize nutrition, and function.
When you drink our juices your body will be able to retain more nutrients than through any pill or powder.
We sometimes use rare and uncommon superfoods that ancient civilizations have included in their diets and have been long forgotten since. These specific roots, seeds, nuts, and grains if combined with the right ingredients give us the ability to significantly supplement the body.
Whoever said that healthy food had to taste plain and bland? At Simo Juice we believe that healthy can be tasty. We combine rare ingredients with exotic tropical fruits like lychee, and mango, with every day familiar fruit comforts like orange and strawberry to create supplemental beverages that will leave your taste buds yearning for more.
The problem with this market is that the juices are over priced at price points between $3.99 for simple juices to $10.99 for juices with ingredients of higher quality. We aim to break away from that stigma and offer our juices with rare ingredients at $3.69 to make it affordable and available to all. Many of our friends, and advisors have told us to raise our prices, but we strongly believe that people should be able to afford our blends.
The high pressure process is the only way we are able to make cold pressed juice as accessible as possible without damaging any of the vital nutrients in the juice. Without HPP friends in places like Florida or New York would never be able to enjoy our blends. By undergoing the HPP Simo Juices gain an extended shelf life, and enable us to offer this healthy alternative to people throughout all of America.
At Simo Juice we go beyond just providing people with a supplemental beverage. We know why our blends are important and why people need to reconnect with ancient methods. What we try to do is to educate people on the importance of plant based nutrition, and the need for it. We believe in the same future that Thomas Edison believed in;
“The doctor of the future will give no medication, but will interest his patients in the care of the human frame, in diet and in the cause and prevention of disease” -Thomas Edison
Firstly, Mohamed was born with an obsessive personality. Once he would find a passion, it would take most of his time until he exhausts that subject and move on. As a freshman in college, his new-found passion was nutrition. He kept on learning about nutrition until he knew the common individual bacterial cultures that are inherent in common foods by name, and the chemical structures of different macronutrients. Mohamed always had a philanthropic mindset, and a need to make the world a better place. Through Simo Juice, Mohamed hopes to expand his reach and to be able to better the lives of people.
Being an exercise fanatic, Hasan has always looked to pills and powders to supplement his workouts. After meeting Mohamed, he was introduced to the world of natural health, and alternative medicine. Through research for Simo Juice, Hasan has become an ultimate believer in the power of food. By chance, Hasan is also a food and culinary fanatic and has received juice and smoothie training from five star restaurants. Hasan shares Mohamed’s philanthropic quest to use Simo Juice as a tool not only to better peoples lives through nutrition, but also to help various charities, and help heal the earth through sustainable living.
Hitch is a lover of all things new, he’s an exceptionally driven individual with a passion for food and technology. He is versed in more than 7 computer languages, digital marketing, database administration, system development and analysis, enterprise architecture, business analytics, and cyber security. He understands computers more than he understands humans. Hitch always turned to caffeinated drinks to fuel his passion, after meeting Mohamed and learning about healthy alternatives, specifically the Focus-Tropical Mix, Hitch soon became the ultimate tool for education. His technical abilities enable Simo Juice to be able to reach and educate thousands of people online. Hitch is setting up the platform for education that Simo Juice will use through his online expertise, as well as fuel the company’s growth.
With your support we plan to
We understand the importance of organic foods. We currently avoid using any ingredients containing GMO’s and we are slowly making the shift to secure a completely organic supply chain. Our team is striving to create blends to supplement people in every aspect as to minimize the use of synthetic supplements. We have already designed juices that aid in issues like cholesterol, upset tummy, laxative, child development, cold & flu, and have plans to design juices for smoker’s health, weight loss, pre and post workout, acne support, cancer support, dementia, and many more. Wherever we see an issue we can aid, we’ll make a juice for it.
Risks and challenges
One of our challenges was extending the shelf-life of fresh beverages without lowering the nutritional value. Nearly all methods use heat to pasteurize the products, and kill bacteria. The introduction of heat however lowers the nutritional value of the products.
We were able to find, and use the relatively new high pressure process (HPP) which basically works by using water pressure on our finalized bottles in order to bend harmful bacteria, and inhibit them from receiving nutrients. A good way to understand the HPP is that, through pressures of over 85,000 psi, it basically takes our juice bottles to the depth of the ocean to bend bacteria, and then brings it back. Using this process we are able to maintain our products raw, and non-pasteurized retaining their full nutritional value.Learn about accountability on Kickstarter
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