!! BEST FASHION BRAND - at Dot to Dot !! In January 2017 OTTI launched at the Dot to Dot fashion trade show in London - where it received the fantastic accolade of winning the ‘best fashion brand’ award.
Please watch my video and read the story of OTTI below. I would just like to highlight that the rewards listed here to the right offer savings on retail prices so that you can have the advantage of buying directly from the collection before it hits the shops ... AND ... you can also pledge for: tote bags or bibs; bespoke OTTI garments in adult sizes or the choice of matching your kid's jacket or romper in your own size; a photographic portrait taken by the fabulous Emma Scott Child of thisisladyland.com; the fun of naming an item in the collection ... and, of course, the opportunity to donate without rewards if your life is too full of stuff....!
The AW17 collection received an enormous amount of interest and support from retailers, stylists, trade press and fashion bloggers. And, even more exciting news, orders have started coming in from London boutiques and international online stores….
WHAT IS OTTI
OTTI offers fun, stylish, age appropriate clothing for 2 to 6 year olds - all made from 8oz denim, a fabric that is strong, robust and always in fashion. Out with belts, buckles, rivets and fussy detailing, and in with OTTI’s stripped back relaxed silhouettes and freedom to move and grow. Each OTTI piece has been carefully considered to be worn in multiple ways, layered with other items, and worn by girls and boys. OTTI garments can be worn together to create a complete outfit, or one well chosen piece can simply transform a wardrobe.
OTTI will always be solely made out of denim so each collection is inspired by this fabric and its design potential. The fabric is soft to the skin but durable at the same time. OTTI is trans-seasonal with colourways adapting to each season. AW17 is available in two shades of indigo denim, medium and dark. All garments are available in both colours.
The throwaway culture of the fashion industry needs to be addressed, I believe in buying less and sourcing more wisely. OTTI is not cheap disposable high street fashion. The pieces are here to be loved, grown into, patched up and passed on.
WHO IS LOTTE
OTTI is designed by me - Lotte Goodwin - and manufactured in Peckham, London, using local industries and reducing carbon footprint wherever possible. With my background in fashion, and understanding that the throwaway culture of this industry needs to be addressed, I believe in buying less and sourcing wisely.
- Funds are now needed to put the AW17 garments shown at Dot to Dot into full production for retail and online sales. This will establish the brand firmly within the childrenswear market and enable OTTI to continue to grow into a profitable business.
If you can help me to achieve this level of funding, the OTTI brand will have an excellent chance of establishing a strong position within the demanding, and growing, childrenswear fashion market – with a convincing potential for long term sustainability. The money raised will be used to buy fabric and materials, pay for pattern cutting and grading, garment production and sampling.
A little bit about me - I graduated in Fashion Design at the University of Brighton in 2012, and then moved to London to pursue a career in fashion. After assisting and interning in the industry for some time, I wanted to expand my horizons (and earn more money!) so I started nannying. When I met Emma and her two beautiful children, Frida and Elliot, the idea of OTTI was born. Running around with pre-schoolers allowed me to see though the eyes of both children and parents, and inspired me to design children’s clothes that are fun, minimal and comfortable. I began to be more creative and carefree with my designs, worrying less about the rigid trends that accompany adult’s wear.
I had worked closely with denim in my graduate collection so was naturally drawn to this timeless, durable fabric. Over time I was noticing the lack of simple stylish denim for children, seeing only fussy mini versions of adult clothes, or overly gendered designs with generic motifs.
Even the name of the brand was inspired by the kids. It turns out that pronouncing ‘Lotte’ is hard when you’re only two. So I am fondly called ‘Otti’ by some of my tiny friends.
I decided to undertake the Prince’s Trust mentoring course in order to develop my business ideas, and in June 2016 I successfully completed the programme and was offered a low interest loan to kickstart the business. This was invaluable as it enabled me to carry out extensive market and field research (focus groups and a campaign of Survey Monkey questionnaires), source and buy fabric and materials, employ a pattern cutter, create social media platforms, design, design, design…. and finally to project my ideas into reality.
So – no more words for now. I hope that the video and images show you how happy the kids are wearing my designs. I hope that the testimonials, social media stats and press coverage illustrate the level of interest that OTTI has already developed. My business plan is solid, the cash flow sensibly projected and new designs are bubbling away in my studio. I just want to carry on developing, designing and producing, and sharing the OTTI brand with more and more people - parents, grandparents, godparents, aunts, uncles and generous friends - please buy online or at one of my fantastic retail outlets!
As an independent designer stepping confidently but carefully onto the fashion industry platform I really need your generous help at this vital early stage. Thank you - and please share this campaign far and wide!
Risks and challenges
Having studied and worked in the industry for a total of 10 years now I realised that finding a supplier of good quality denim able to allocate the volume of cloth that I would need for small production runs would be a challenge. I have built up strong relationships with local suppliers with whom I have established a solid line of communication.
Finding a factory was also a key challenge, my aim was to keep it local, this is a difficult task given the attractive prices offered by overseas companies. However the ability to maintain a close eye on quality, and the conditions of employment for garment workers, outweighed the financial considerations. Equally keeping it local has enabled me to find a factory that is able to provide small batch production on a short turn around.
Establishing the brand identity with an extremely limited marketing budget has seen me seeking out established small high end retailers who are able to offer me the support and exposure I need to infiltrate an otherwise competitive market place where more established and corporate businesses have wider media coverage.Learn about accountability on Kickstarter
- (30 days)