Craig Lick

Royal Oak, MI

For years I have always wondered why there were hundreds of different bottles of flavored vodka, rum, and tequila on the shelves of stores. It all started back in 2007 when the concept for Affect was born. After listening to a song my good friend, from the group TP & ESCO, recorded called Apple Juice, the idea for multi-serve liquid spirit enhancers started. Back then I was young, crowd funding was in its infancy, and I didn’t have the resources to create a venture of this magnitude, so I...

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