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We are expanding into a new farm shop with a butchery counter, delicatessen & kitchen, stocked with delicious local food and drink.
257 backers pledged £32,417 to help bring this project to life.

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£32,417

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With your help, we want to create a food hub where you can learn about, taste and buy delicious food and drink that has been sourced from the South Downs and coast. The investment will go towards creating a new shop, butchery and kitchen, with 6 new jobs in the first year, and supporting over 40 food and drink producers based with 30 miles of the shop. We are planning to open the new shop in August 2017.

Sam Edden and Fred Duncannon
Sam Edden and Fred Duncannon

Fred and Sam started Stansted Park Farm Shop in March 2012 and since then have increased sales by at least 25% year on year. Last year we had 18,800 customers with an average basket spend of over £12. We are debt free and cash positive, having invested 50% each in the farm shop so far. But we need to expand and improve on everything that we have accomplished with a wider range of produce, a full service butchery and deli counter and a production kitchen with seating inside so that we can feed you all year round.

Wood-fired Pizza
Wood-fired Pizza

After five years, we know our target market, best selling products and have started 4 separate revenue streams: retail, wood-fired kitchen, event catering and wholesale butchery. There is further growth potential in own-label products, a cookery school, e-commerce and a local delivery scheme. We know our existing customers want local, quality food served by friendly staff who can recommend a recipe or two, and we want to reach out to new customers with more products and more reasons to visit.

Homemade brownies
Homemade brownies

Our landlords, the Stansted Park Foundation, are building a new purpose-built barn using Douglas Fir timber milled from the estate. It will be four times the size of our existing shop, situated prominently alongside the car park.

Frame made from Stansted Douglas Fir Timber
Frame made from Stansted Douglas Fir Timber

We need to equip the new farm shop, butchery and kitchen with ovens, fridges, counters, tables and chairs. The retail displays and shelving will be lit to showcase our local, seasonal food and drink. We want to create a fantastic space where you can enjoy the best of our Hampshire and Sussex produce in a relaxed, friendly environment.

Stansted Park
Stansted Park

We are based on a beautiful country estate in the South Downs National Park, 5 miles from the sea. We will be sourcing the majority of our produce from within 30 miles of the farm shop and we will offer tastings, cookery demonstrations and seasonal suppers where you can meet the producers of the food you eat.

Stansted Farm shop producers in the South Downs
Stansted Farm shop producers in the South Downs

The Butchery: Our wild venison comes from the Stansted estate and our beef, lamb, pork and game is reared on neighbouring farms. We know many of the farmers and can tell you the provenance and welfare of the rare breeds. The new butchery will be open 6 days a week with a beautiful butchery counter, walk-in fridge and cutting room. We will specialize in whole carcass butchery and native breeds that have been reared on the South Downs.

Aged Ribeye Steak
Aged Ribeye Steak

Production Kitchen: We will prepare brunch, lunch and pre-booked seasonal 'Producers Dinners', as well as food on the go.  Pizza, flat breads and meat and veg will make up a simple, family friendly menu that makes the most of our seasonal West Sussex and Hampshire produce.  We plan to cook on a Big Green Egg over charcoal or pizza ovens served in the timber hall. The retail displays on the shop floor will be mobile, creating a flexible event space in the evenings for parties, product launches and fine dining. We will also have more outdoor alfresco seating in our courtyard.

Delicatessen: The deli will showcase a great range of British cheeses and charcuterie alongside a selection of homemade salads, pies and other traditional delicacies that you can take home. We will be smoking, curing and pickling for the deli counter. Again, we will use meat from the butcher and seasonal produce from the shop to create a range of food to go, prepared and cooked in the kitchen. We will offer delicious homemade cakes, brownies and pasties along with outstanding freshly roasted Edgcumbes coffee and locally blended tea.

Local and English Cheeses for the deli
Local and English Cheeses for the deli

Shop : We will specialize in outstanding local products such as Montezuma's Chocolates (Chichester) and condiments from the Garlic Farm on the Isle of Wight, with honey from hives on the Stansted estate and organic fruit and veg from farms around Chichester. We will have craft beer, English sparkling and cider, local apple juice and foraged jams, chutneys and vinegars. There will be tasting tables and meet the producer days so you can find out how, where and who made the food in your shopping basket.

Asparagus, delivered the same morning it is picked
Asparagus, delivered the same morning it is picked

Fresh Fish: We have developed a close partnership with Pete who lands fish from his dayboat in Emsworth. The spanking fresh fish and shellfish will be prepped and filleted to your requirements twice a week at the fish counter.

Dayboat fish from the South Coast
Dayboat fish from the South Coast

The total fit out costs will be £187,000. In addition to crowdfunding of £30,000, we are seeking a grant for £75,000, investment from Sam and Fred for £30,000 and the remaining £57,000 from a loan. If we can raise more than our £30,000 kickstarter target, then we can start funding the fit out of the cookery school. Every extra pound we raise via kickstarter is one less pound we need from the bank.

Project Costs 
Shop Equipment                  £45,297
Restaurant Equipment         £34,510
Butchery Equipment            £23,639
Cookery School                   £13,450
Marketing & Branding          £10,400
Stock                                   £42,000
Consultants/Project mgmt    £18,420
Total                                    £187,716

Forecast Funding
Leader Grant                       £74,939
Crowdfunding                      £30,000
Sam & Fred                         £30,000
Bank Loan                           £52,777
Total                                     £187,716

Crowd funding T-shirt
Crowd funding T-shirt

 

BBQ Champs
BBQ Champs

 Rewards:

  • £10 - A Coffee or Tea and a Thank You  
  • £15 - Thank you Brownie Box      
  • £20 - A Wood-Fired Pizza or Flatbread  
  • £25 - The Ultimate Brunch
  • £35 - A Steakholder Funder’s T-Shirt      
  • £50 - The Steakholder’s Box         
  • £65 - Sourdough Bread Making Demo & Ploughman’s Lunch
  • £75 - Wood-Fired Lunch for Two 
  • £75 - Ticket to Launch Party & T-Shirt     
  • £100 - Seasonal Supper for Two   
  • £150 - Farm Shop Hamper 
  • £200 - 2 Course Tickets Including Lunch  
  • £250 - Chef’s Table - Fat Olives    
  • £500 - The Works - T-shirt, Course & Launch party for 2
  • £750 - Bespoke Demo and Lunch for Ten
  • £1,000 - Seasonal Supper Club Special (20 tickets)         
  • £1,000 - 10 Course Special & 2 tickets to launch   
  • £1,500 - MiniMax Egg, Big Green Egg Course & lunch     
  • £2,000 - Foraged Supper for 12 & 2 tickets to launch     
  • £2,500 - Bespoke Farm Shop Party for 25  & 2 tickets to launch 
  • £5,000 - Bespoke Farm Shop Party for 50  & 2 tickets to launch  

Risks and challenges

The new farm shop will be situated alongside the carpark in a custom-built barn that we will rent from the Stansted Park Foundation with a 25 year lease. Planning permission has been secured and the building work is underway.

We are expecting building work to be completed by early summer 2017 and we will then fit out, decorate and stock the new farm shop. Doors will open to the new farm shop in August. However, business will continue as usual at the existing farm shop until the day that we move, so trade will be relatively uninterrupted.

We are planning to match fund the crowdfunding money with a £75,000 small business grant from West Sussex CC as well as directors loans. After four years, the business is debt free and cash positive, funded 100% by Fred and Sam. We need your help to expand and improve on our work so far.

This is an opportunity to invest in a wonderful space that will showcase the best produce from the South Downs and Coast. Not only will this support the existing team, it will also create six new jobs in the first year and build demand for the farmers, growers, fishermen and food producers of Sussex and Hampshire.

But above all, it will create a food hub where you can taste, eat and buy delicious, fresh, seasonal and seriously local food. Please join us, and encourage all your friends and family to get involved in this fantastic food adventure.

Many thanks,

Fred, Sam and the Farm Shop Team

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Support

  1. Select this reward

    Pledge £10 or more About $13

    A coffee or tea and a thank you.

    A coffee or tea of your choice and a Farm Shop thank you, with your name on our website.

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    Pledge £15 or more About $19

    Thank you Brownie Box

    Half a dozen of our legendary brownies, handcooked by Gavin, wrapped and boxed. You will also get a heartfelt Farm Shop thank you, with your name on our website and board of honour. You will also get onto our Farm Shop members club where you will be the first to find out what's in season, special offers, courses, events and seasonal suppers.

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  3. Select this reward

    Pledge £20 or more About $25

    A Wood-fired pizza or flatbread

    Enjoy a lunchtime pizza or flatbread from our wood-fired menu and a soft drink or hot drink.

    Includes:
    • A huge THANK YOU with toppings from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    24 backers
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  4. Select this reward

    Pledge £25 or more About $31

    The Ultimate Brunch

    Come and chill out on a Saturday or Sunday with freshly roasted coffee or tea to start you off before working up to any of our brunch items such as buttermilk waffles or the full English with proper Sandridge Farmhouse bacon.

    Includes:
    • A toasty THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    30 backers
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  5. Select this reward

    Pledge £35 or more About $44

    A Steakholder Funder's T-Shirt

    Get one of our limited edition founders Steakholder t-shirts

    Includes:
    • A well worn THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    Pledge £50 or more About $63

    The Steakholder's Box

    For the carnivores - 1kg of grass fed, sirloin or ribeye steak aged for 42 days on the bone, before being cut to your desired thickness. From heritage breed beef, raised on the South Downs.

    Includes:
    • A beefy THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    38 backers
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  7. Select this reward

    Pledge £65 or more About $82

    Sourdough Bread Making Demo & Ploughmans

    Learn from the expert how to make proper sourdough bread and take home a starter to get going in your kitchen. Includes a ploughmans lunch with sourdough bread, local cheese and pickles.

    Includes:
    • A proved, risen and fully baked THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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  8. Select this reward

    Pledge £75 or more About $94

    Wood-fired Lunch for 2

    A 3 course lunch for two people from our wood-fired menu and a hot or cold drink.

    Includes:
    • A fiery THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    12 backers
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  9. Select this reward

    Pledge £75 or more About $94

    Ticket to Launch Party & T-Shirt

    Get a ticket to our launch party with fantastic canapés and fizz and one of our limited edition founders Steakholder t-shirts.
    Exact date to be confirmed.

    Includes:
    • A celebratory THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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  10. Select this reward

    Pledge £100 or more About $126

    Seasonal Supper for 2

    A 3 course Seasonal supper for 2 people at one of our monthly supper clubs, using only the finest seasonal ingredients available from the South Downs and Coast.

    Includes:
    • A well seasoned THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    29 backers
    £
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  11. Select this reward

    Pledge £150 or more About $189

    Farm Shop Hamper

    The ultimate hamper jam packed with local goodies such as smoked trout and charcuterie, cheese and biscuits, seasonal beverages, marmalades and jams perfect for the dedicated foodie. This would make a great Christmas present.

    Includes:
    • A Steakholders T-shirt
    • A whole hamper load of THANK YOUs from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    Limited 14 backers
    £
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  12. Select this reward

    Pledge £200 or more About $252

    2 Course Tickets Including Lunch

    Join us for one of our regular hands on courses (eg: butchery, cheese making, sourdough bread making, beer brew day etc) for a hands on half day, including lunch and refreshments.

    Includes:
    • A Steakholders T-shirt
    • An eventful THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    2 backers
    £
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  13. Reward no longer available

    Pledge £250 or more About $315

    Chef's Table

    Join renowned local chef, Lawrence from the Fat Olives in Emsworth on a cookery course. Devise a menu, prep and learn all the techniques while using the finest local, seaonal ingredients to prepare your supper. Then invite your other half for drinks, before serving the food you have cooked with Lawrence for a lovely sit down dinner.

    Includes:
    • A Steakholders T-shirt
    • A big, fat, Olive THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    Reward no longer available 6 backers
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  14. Select this reward

    Pledge £500 or more About $629

    The Works

    For the ultimate Stansted farm shop fan, you will get two founders T-shirts, 2 tickets to the launch party, seasonal supper for 2 and a course for 2.
    • A Steakholders T-shirt
    • A huge THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    6 backers
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    Pledge £750 or more About $944

    Bespoke Demonstration for up to 10

    Ideal for a birthday, stag or hen do - get friends and family invoived in a great day learning how to butcher a carcass, or make cheese, bread or pasta. We can devise a course that suits you, followed by a wood-fired lunch to finish the session.

    Includes:
    • A Steakholders T-shirt
    • A one of a kind THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    0 backers
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  16. Select this reward

    Pledge £1,000 or more About $1,258

    Seasonal Supper Special

    This is 20 tickets for any of our monthly Seasonal Suppers that can be spread out over the year, or used for a special meal with friend and family. Using only the finest seasonal ingredients available from the South Downs and Coast.

    Includes:
    • 2 Tickets to our Launch Party
    • A Steakholders T-shirt
    • A delicious THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    2 backers
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  17. Select this reward

    Pledge £1,000 or more About $1,258

    10 Course Tickets Including Lunch

    Either create a course with friends and family, or join us for any our regular hands on courses (eg: butchery, cheese making, sourdough bread making, beer brew day etc) for a hands on half day, including lunch and refreshments.

    Includes:
    • 2 Tickets to our Launch Party
    • A Steakholders T-shirt
    • An educational & inspiring THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    0 backers
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  18. Select this reward

    Pledge £1,500 or more About $1,887

    Big Green Egg Special

    Get a MiniMax Big Green Egg BBQ to take away, along with a bespoke BBQ Course for you and up to 7 friends, including lunch and refreshments.

    Includes:
    • 2 Tickets to our Launch Party
    • A Steakholders T-shirt
    • A well brined, smoked and seared THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    1 backer
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  19. Select this reward

    Pledge £2,000 or more About $2,516

    Foraged Supper for 12

    Spend the afternoon hunting and foraging the South Downs and Coast for your supper. Once you have completed your foraging, we will head back to the farm shop to prepare and cook, before sitting downs to enjoy our foraged feast with local beverages.

    Includes:
    • 2 Tickets to our Launch Party
    • A Steakholders T-shirt
    • An absolutely wild THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    Limited 0 backers
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  20. Select this reward

    Pledge £2,500 or more About $3,145

    Bespoke Farm Shop Party for 25

    Together we will devise an outstanding menu for your bespoke party, with music, matching beverages and fun - to create an outstanding evening for you and up to 25 guests.

    Includes:
    • A Steakholders T-shirt
    • An epic, once in a lifetime THANK YOU from the farm shop team
    • Farm Shop Membership
    • Name on board of honour & website

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    Limited 1 backer
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  21. Select this reward

    Pledge £5,000 or more About $6,290

    Bespoke Farm Shop Party for up to 50

    Together we will devise an outstanding menu for your bespoke party, with music, matching beverages and fun - to create an outstanding evening for you and up to 50 guests.

    Includes:
    • 2 Tickets to our Launch Party
    • A Steakholders T-shirt
    • Thank you - we will make this night delicious, memorable and fun on a legendary scale.
    • Farm Shop Membership
    • Name on board of honour & website

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    Limited 0 backers
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Funding period

- (30 days)