Hi, I'm Bruce Doscher. I've been designing the Tour de France Daily Posters for 7 years now. It's my passion project — I love making these prints and sharing them with the cycling community. Now I'm attempting to share them as a book.
This all started as a small personal project in 2010. I had just moved to New Zealand, and was basically knocking on doors looking for a job in the design / advertising industry. I had years of experience and a decent portfolio, but it's always good to have a current project to share and talk about when meeting new people. It was July and with some time on my hands, I could properly watch the tour. The night before the tour started I had a thought to make a modern, but classically styled poster for every stage. I'm glad it was a last minute idea as if I'd thought any longer about how much work was involved, I might not have attempted it!
I started posting them on Facebook, and since then it's take on a life of it's own. Last year it even took me to France where I rode all 21 stages of the tour as part of the Tour de Force — a fantastic charitable organization. It was an absolute dream come true.
As I said, I love making these prints. I plan to keep making them as long as I enjoy doing it and people enjoy seeing them. After over 150 stages and prints, this seemed like a good point to gather them into one volume, and release a book.
While I've been designing professionally for over 16 years, I've never published a book. So there was a bit of a learning curve. I've been researching and planning for months to get to the point that I am convinced that this book will be of a quality I can be proud of.
I'm pretty excited to bring this book to reality. I hope you are too. After all, it's your support that will make this happen.
On that note, I'd like to say thank you again for your support over the years and today. I really, REALLY, appreciate it.
Risks and challenges
I've been in touch with a publisher, so the costs for publishing are sorted. I've printed a special one-off book locally (as seen in the video). This was a costly extra step, but my way of testing it and seeing it as a proof-of-concept. I found the binding of this book was too stiff, and I wouldn't have known if I had not taken this step.
The publisher I will be working with has provided me a trial book that has a beautiful binding that sits open when resting on a table.
The design on the book is near complete, there are a few adjustments and improvement that need to be made from the trial book, but they are minimal and can be completed in a few hours time.
The main challenge I face is international shipping. I've been in touch with a few pick-and-pack and fulfillment companies, and while I don't have contracts yet with my exact shipping partners, there are several promising options. I should be able to keep shipping time and costs to a minimum. This will be my main focus as the kickstarter campaign nears the funding goal.Learn about accountability on Kickstarter
- (20 days)