Funded! This project was successfully funded on April 15, 2013.

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Your relationship with your sock drawer probably sucks. Start fresh at NICELAUNDRY.COM

Our story

Opening up a sock drawer full of colorful, amazing socks is simply the best way to start the morning. Very few people experience it and it's time to change that. Here's how we're going to do it:

Premium quality

These socks are badass. We started by taking what we loved from one of our favorite $38 pair of socks and then obsessed over every detail: the patterns, material composition, cuff height, and more. We’re using the same factories as top brands like J. Crew and our technical designer has worked for Levi’s, Polo, and Vineyard Vines.

Thoughtfully curated packs

Keep your wallet happy and time on your side. Six pairs for $39, or replace your whole sock drawer (18 pairs) for under $90. Shipping is on us.

A virtuous (re)cycle

Prepaid shipping labels come with every order. Send us your old socks and we'll recycle them. A significant percentage will be reused and repurposed, while the balance will be converted into recycled fibers. 

Ready to start fresh and do some good in the process? Join us.

Thanks for your support,

Ricky & Phil

We believe in honesty and delivering a high-quality product. $12-40 for a pair of cool socks you see online or at the mall is just crazy. We started by taking what we loved from one of our favorite $38 pair of socks found only in high-end department stores and refined from there. The devil is in the details and we feel that we really have nailed it here - these socks feel good, look good, and are guaranteed to make you smile.

  • Perfect mid-calf length
  • 80% cotton, 19% nylon, 1% spandex
  • One size

The US generates 21 billion pounds of textile waste per year, on track to hit 35 billion pounds by 2019. We want to do our part to help get that number to zero. We are working with Trans-Americas Textile Recycling Co., one of the nation's oldest textile recyclers.

We'll send a prepaid shipping label with every order to make it easy for you to send in your old socks. A significant percentage will be reused and repurposed, while the balance will be converted into recycled fibers -- all at no cost to you. Just as your sock drawer deserves a second chance, so do your old socks.

Why we need your help

We have this dream of changing the way people feel about their sock drawers. Your pledge will go towards meeting our factory's minimum order quantities, and in exchange you'll get your choice of packs. We hope you'll join us.

Anything else I should know?

ORDERS WILL SHIP IN JULY 2013. FREE SHIPPING IN THE U.S.

You will select your packs at the end of the campaign.

Want to get in touch? Message us on Kickstarter, email hello@nicelaundry.com or find us on Facebook, Twitter, and Instagram.

Visit to nicelaundry.com to learn more.
Visit to nicelaundry.com to learn more.

Mix and match them to create your perfect sock drawer! Together, the Dreamer, Wild Child, and Exec packs are our full collection. You will select which packs you want at the end of the campaign.

Thanks for checking us out!

Risks and challenges Learn about accountability on Kickstarter

We’ve been preparing this campaign for months before launch to ensure it runs smoothly. In fact, we will be working full-time on Nice Laundry from launch to fulfillment. Here is our timeline along with the relevant risks & challenges inherent to our project.

Timeline:
Completion of Kickstarter
Wait up to 20 days for funds to clear
Week 1: Backer survey (choose packs, provide mailing address, etc)
Weeks 2-9: Production
Weeks 10-12: Freight
Week 13: Final packaging and fulfillment

Design - Technical packs have been completed by our designer who has over a decade of experience working with top brands. We will only be making minor final color tweaks before we start production.

Production - Our team has previously worked on apparel manufacturing with the same factory. We’ve been in constant contact with the factory for the past few months perfecting samples. They are anticipating our full production order post-Kickstarter and should have no problem with the volume.

Timing - We’ve set a reasonable production and fulfillment schedule, but there are inherent risks of delay in the process. We will over-communicate with our factory partner and our backers to ensure transparency and timeliness.

FAQ

  • Every backer will receive a pair of the Kickstarter-exclusive stripe socks for free with their pledge as a special thank you from us. If you would like extras, please add $6 per pair by clicking the big green "Manage my pledge" button the home page of the campaign.

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  • Thanks to popular demand, we are doing international shipping! We've specifically developed an INTERNATIONAL THREE PACK pledge level (this was by far was the most popular pledge level international fans requested and offers the best bang for the buck in terms of shipping). Please note that there may be additional import fees or duties on your end that we are unable to cover. These vary by country. Additionally, we cannot offer prepaid shipping labels for old sock recycling to our international friends at this time.

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  • YES! Due to popular demand (we've learned that our neighbors up north do not mess around when it comes to socks), we have decided to add shipping to Canada as an option. Backers may add $10 to their pledge and we will take care of the rest! Mark the "Im in the US" button during checkout and we will collect your final shipping info at the end of the campaign.

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2,004
Backers
$119,321
pledged of $30,000 goal
0
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  • Pledge $34 or more
    You selected

    100 backers All gone!

    ONE PACK EARLYBIRD: Choose any pack (6 pairs total). Save $5. FREE SHIPPING. Fortune favors the bold.

    Estimated delivery:
    Ships within the US only
  • Pledge $39 or more
    You selected

    995 backers

    ONE PACK: Choose any pack (6 pairs total). FREE SHIPPING. So fresh, so clean.

    Estimated delivery:
    Ships within the US only
  • Pledge $64 or more
    You selected

    100 backers All gone!

    TWO PACKS EARLYBIRD: Choose any 2 packs (12 pairs total). Save $5. FREE SHIPPING. Prepare yourself for endless compliments.

    Estimated delivery:
    Ships within the US only
  • Pledge $69 or more
    You selected

    279 backers

    TWO PACKS: Choose any 2 packs (12 pairs total). FREE SHIPPING. Life's too short for boring socks.

    Estimated delivery:
    Ships within the US only
  • Pledge $84 or more
    You selected

    100 backers All gone!

    THREE PACKS EARLYBIRD: Choose any 3 packs (18 pairs total). Save $5. FREE SHIPPING. Replace your whole sock drawer for under $90. No-brainer.

    Estimated delivery:
    Ships within the US only
  • Pledge $89 or more
    You selected

    253 backers

    THREE PACKS: Choose any 3 packs (18 pairs total). FREE SHIPPING. Replace your whole sock drawer for under $90. Awesome.

    Estimated delivery:
    Ships within the US only
  • Pledge $109 or more
    You selected

    55 backers

    *NEW* THREE PACKS INTERNATIONAL: Choose any 3 packs (18 pairs total). INCLUDES INTERNATIONAL SHIPPING. See FAQ for addt'l. details.

    Estimated delivery:
  • Pledge $119 or more
    You selected

    31 backers

    THE INSIDER: Choose 3 packs (18 pairs total). FREE SHIPPING. As an Insider, you will always get first dibs on upcoming patterns and special invites to our events/pop-ups. We may even throw in a special something in your first order. Plus, you'll totally get a shout-out on Twitter.

    Estimated delivery:
    Ships within the US only
  • Pledge $149 or more
    You selected

    10 backers

    LAUNDRY SERVICE: 1 pack every 3 months delivered to your door for a year (24 pairs total). FREE SHIPPING. Perfect for yourself or as a gift.

    Estimated delivery:
    Ships within the US only
  • Pledge $169 or more
    You selected

    38 backers

    FRIENDS & FAMILY: Choose 6 packs (36 pairs total). FREE SHIPPING. Because the best things in life are shared. Guaranteed to rock their world.

    Estimated delivery:
    Ships within the US only
Funding period

- (40 days)