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Your relationship with your sock drawer probably sucks. Start fresh at NICELAUNDRY.COM

NICE LAUNDRY: $99 Sock Drawer Makeover

18 new pairs will make you love your sock drawer again. Get free shipping + a special edition bonus pair with first order.
18 new pairs will make you love your sock drawer again. Get free shipping + a special edition bonus pair with first order.
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Created by
Ricky Choi & Phil Moldavski
Ricky Choi & Phil Moldavski
2,004 backers pledged $119,321 to help bring this project to life.
Rewards Campaign Updates 28 Comments 141
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Spring / Summer 2015 + In Good Company

Greetings backers!

We're so excited to share with you the launch of our new collection. We've been hard at work twisting different yarns, modifying knitting machines and refining our Microlast™ processing... Read more

4 Comments 3 likes

Holiday Update: Subscription Option, Candycane & Mensch Socks, & More

2 likes
For backers only

New Release: Nice Laundry Athletic Socks Are Here

1 like
For backers only

Quick Update + Early Access to our new Fall/Winter 2014 Collection!

4 Comments 5 likes
For backers only

Introducing Spring/Summer 2014

3 Comments 5 likes
For backers only

Introducing Nice Laundry Gift Cards + What’s New

2 likes
For backers only

Final Update: What's Next

12 Comments
For backers only

Your Nice Laundry socks are in the mail!

39 Comments 1 like
For backers only

Updated shipping date for your Nice Laundry socks: Aug 5-7th

14 Comments
For backers only

Update for those who ordered the VISIONARY pack

25 Comments
For backers only

Production Update #2 + Please Fill Out Your Surveys!

13 Comments
For backers only

Survey Reminder / FAQ / BackerKit Invites Go Out Tomorrow

7 Comments
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Shipping Information **PLEASE READ**

10 Comments
For backers only

Photo Journal: Factory Visit

21 Comments
For backers only

Production Update + We Design Around You

4 Comments
For backers only

THANK YOU! / 2,000+ Strong! / Next Steps / We Made the News!

4 Comments
For backers only
Successfully raised $119,321 USD with 2,004 backers

Three Days Left!

Well friends, we've made it into the home stretch. A few weeks ago Nice Laundry didn't exist and now we are almost 2,000 strong. That's absolutely amazing, and we owe... Read more

2 Comments

Where We’re Going // Our Last Week

Where We’re Going

It’s been a great few days since our last update, and we’re very excited about this upcoming final week of our campaign.

A quick rundown of stats... Read more

4 Comments

1500 Strong! / Production Starts

Hello friends,

Some fresh stats since our last go-around:

  • 155 new backers (Hello!)
  • Over $9,000 pledged
  • Less than $10,000 away from unlocking our stretch goal
  • 22 cups of coffee and... Read more
3 Comments

Stripes Win! / $100k Stretch Goal / Recent Press

Hello amazing people,

It's been an awesome week. Here's what we've accomplished together:

  • 339 new backers (Hello!)
  • Over $20k raised
  • Hundreds of votes cast for the Kickstarter-exclusive design
  • Epic Twitter... Read more
2 Comments

Vote for the Kickstarter-exclusive Sock

Hello friends,

This is a very exciting update. First off, we want to share our two Kickstarter-exclusive designs with you. We've been energized, inspired and amazed by your support and... Read more

12 Comments

*IMPORTANT* - Help us start production sooner!

2 Comments
For backers only

1,000 Backers / Kickstarter-exclusive Sneak Peek / International Shipping

Hello Team Nice Laundry,

Wow! We are officially 1,000 strong. We are beyond excited and want to thank each and every single one of you for helping us get here.... Read more

2 Comments

Video Update

Hello Team Nice Laundry!

It's been a crazy 10 days so far. Here's a quick recap of our progress since our last update:

  • 232 new backers (Hello!)
  • Over $13k raised 
    • ... Read more

Our Vision

Hi team Nice Laundry,

It's been an incredible first week. Here's a recap of what we accomplished together:

  • Over $33k pledged from almost 600 backers (including breaking the record for... Read more
2 Comments

Funded / Shipping to Canada!

We are funded!

As of a little after 2pm EST today, Nice Laundry is officially funded! We wanted to extend a thank you to each and everyone of you for... Read more

2 Comments

$25k / Hot off the Press

Hello team Nice Laundry,

This morning we crossed the $25,000 mark. We are completely floored by how excited everyone is about refreshing their sock drawers. We are so inspired by... Read more

Record-Breaking Launch Day!

Hello friends, fans and backers!

Yesterday we did something amazing. Not only did we all take that first step towards a fresh start in our sock drawers, but we also ... Read more
Project launched