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Every day 400.000 pick pocket incidents occur worldwide. Never worry about this happening to you with the Bobby Anti-Theft backpack!
Every day 400.000 pick pocket incidents occur worldwide. Never worry about this happening to you with the Bobby Anti-Theft backpack!
Every day 400.000 pick pocket incidents occur worldwide. Never worry about this happening to you with the Bobby Anti-Theft backpack!
10,665 backers pledged £640,923 to help bring this project to life.

About this project

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Bobby, the Best Anti Theft backpack by XD Design

£640,923

10,665

Bobby, The best Anti-Theft Backpack!

Every day 400.000 pick pocket incidents occur worldwide. Never worry about this happening to you with the Bobby Anti-Theft backpack. Key features as cut-proof material, hidden zipper closures and secret pockets will keep your belongings safe during your commutes.

Besides being the safest backpack it is also the the most convenient backpack with features such as: an integrated USB charging port, weight balance, water repellent fabric, illuminating safety strips and luggage strap.

Learn all about this revolutionary new product on this page

Please note that all pledges are including shipping costs (worldwide), so we will not charge extra shipping costs. The Pledge amount is the total.

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5 Stretch goals REACHED!! These stretch goals will be added to all backpacks free of charge (so when 2 backpacks, 2 times all these stretch goals) and extra colors are available to choose from in the survey.

 

We added 2 extra colors to this project, so in total you can now choose from 4 colors:

Grey:

 

 Dark Blue:

 

 All Black:

 

 Red:

 

 

 

 

 

 

 

 

 

Camera bag

We have seen that many of our backers are also photographers, and we get a lot of questions if your DSLR will fit into the Bobby, the answer is YES! 

The body will fit without problems in the big compartment, and your lens easily fits in the smaller compartment. But there is also plenty of space in the overall compartment to put your camera, with or without camera protection around it.

 

 Suitable for School/College?

Is the Bobby suitable for school or college? The answer is again YES! When already having your laptop and tablet in the backpack, you still have plenty of room for many books of different sizes and formats. We have tested this with different formats and sizes of books:

 

 

 

Reflective stripes

We received many questions regarding the safety strip on both bags, and if the safety strip of the Blue Bobby is just as efficient as the one on the grey version.

Below you can see the difference between the reflective strip on both colors. The Grey version has a bit stronger reflections however as you can see the dark blue one is also reflecting strong enough to keep you safe at night.

 Extra images of the Blue version

Please find below some more images of the Midnight blue version of the backpack

 

 

 

 

 

LIMITED EDITION

With the limited edition you will receive your Bobby Backpack with your initials embroided into the backpack! Below we have a small visual to show you where the initials will be placed. We will contact you after pledging to make sure the correct initials will be embroided into the bag.

EXTRA REWARDS

We also have 3 duo deals that you can pledge for. Please find extra information on these products via de links below:

Neva Bottle:

https://www.xd-design.com/neva-water-bottle-metal-500ml-grey-p436--071?returnurl=%2fsearch%3fq%3dneva

Oova Headphones:

https://www.xd-design.com/sound/oova-headphone-with-mic

Seattle Portfolio:

https://www.xd-design.com/desk-accessories/tablet-covers/seattle-9-10-tablet-portfolio-grey-p772--812

FREE RFID Cardholder

We would like to encourage everybody to share this great project in your social media networks! Use one of the below images to easily share the message on your social media pages.

As a big THANK YOU for sharing the content we will ship a RFID protected cardholder to your home address! This way you are 1 step closer to staying safe while traveling and you don't have to worry anymore about your creditcard getting skimmed.

Simply send a printscreen or direct link of your social media post to bobby@xd-design.com with your address and we will make sure your RFID cardholder gets shipped out asap. Share us now on:

 

 

 

RFID Cardholder

Below is the RFID Cardholder that you will receive from us as a HUGE thank you!

 Last but certainly not least! We have some very usefull Travel tips for you :)

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Risks and challenges

We spend months preparing the set-up for this backpack, and have full functioning samples of the Backpacks.

We are in close contact with the factory and they are well prepared for the production when the project is fully funded.

Also our QA team is in place to personally check every shipment that will go out to make sure all backers receive the product without any defaults.

The challenge therefore will not be the production side, but mostly the fulfillment side. We now have a good margin in our delivery times, and hope to deliver all the backpacks even before the deadline mentioned on this page.

After our last Kickstarter project we have changed our fulfillment process to better fit to the needs of a Kickstarter project like this, so we feel that we also have this part tackled.

We also learned from our previous Kickstarter project that the amount of messages and requests that we will receive can be overwhelming. This is unfortunately also the reason why during our last project it took too long to respond to all our backers.

For this project we put a special team in place that is solely focussed on answering any questions you might have for us, and we will make sure to respond to all messages within 24 hours.

So off course there will be challenges, but we believe we learned a lot from our last campaign, and that we should be able to prevent these problems from happening this time.

In short -- Nothing to worry about!

Learn about accountability on Kickstarter

FAQ

  • The backpack is water repellent (the whole bag, not just the front part) but not waterproof.

    This means that in normal rain conditions you should be safe and all your belongings will stay dry, however the bag is not intended to protect you belongings when thrown in a pool :) or to be in a full rainpour for lets say an hour.

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  • No! The pledge is the full amount that you will need to pay for the backpack.

    We assure free shipping worldwide! No exceptions!

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  • The Bobby has a special pocket to keep your Laptop safe and secure during your travels. This pocket is big enough for all laptops up to 15,6"

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  • No, the backpack will be delivered without the powerbank.

    There is a simple connection inside the backpack that make sure that you can easily connect all powerbanks that are on the market (by USB plug)

    This way the powerbank will never be outdated and you can keep using new models to charge your devices. Because this backpack will last for years!

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  • We have 3 duo deals with other great XD Design products. Please find below the links to our website where you can find more information on these products:

    Neva Bottle:

    https://www.xd-design.com/neva-water-bottle-metal-500ml-grey-p436--071…

    Oova Headphones:

    https://www.xd-design.com/sound/oova-headphone-with-mic

    Seattle Portfolio:

    https://www.xd-design.com/desk-accessories/tablet-covers/seattle-9-10-tablet-portfolio-grey-p772--812

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  • You simply raise your pledge with the below amounts to choose your add on!

    For the RFID Cardholder --> you raise the pledge with 5 pound
    For the Neva bottle --> you raise the pledge with 10 pound

    https://www.xd-design.com/neva-water-bottle-metal-500ml-grey-p436--071…

    For the Oova Headphone --> you raise the pledge with 15 pound

    https://www.xd-design.com/sound/oova-headphone-with-mic

    For the Seattle Portfolio --> you raise the pledge with 15 pound

    https://www.xd-design.com/desk-accessories/tablet-covers/seattle-9-10-tablet-portfolio-grey-p772--812

    No extra shipping costs need to be added, simply raise your pledge and we will find out during the survey which products you want to add on!

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  • The USB port is surrounded by a synthetic casing with the opening on the bottom inside the casing. This will make sure that water will run around it and not get into the USB port.

    Also once plugged in it is closely fitted to this casing making sure no room is left to let in water.

    The placing of the USB port is also on the inside of the backpack at the part which is closely fitted to the side of your body, which already means that a small amount of water would reach this part.

    And for the really heavy rain fall we will add the fitted raincover in our stretch goal which will also 100% protect this part of the backpack against water.

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  • Please find below all the seperate dimensions. Please note that all compartments are made from flexible materials and are easily bendable.

    Laptop compartment:
    27 cm Width x 33 cm Height (up to elastic band is 40cm) x 3,5 cm Depth

    Tablet compartment:
    25,5 cm Width x 12 cm Height (up to elastic band is 18 cm) x 1 cm Depth

    Water bottle compartment (usable for all typre of items, not just for water bottle):
    9 cm Width x 14 cm Height x 5 cm Depth

    Compartment next to water bottle:
    13 cm Width x 14 cm Height x 5 cm Depth

    Top compartment with place for pens:
    20 cm Width x 10 cm Height x 3 cm Depth

    Hidden back pocket:
    28 cm Width x 13 cm Height x 2 cm Depth

    Hidden side pockets:
    12,5 cm Width x 15 cm Height x 2 cm Depth

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  • The Bobby backpack will hold 13L

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  • The weight of the backpack empty is 850 gr.

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  • At the end of the project we will send out a survey to all our backers. In this survey we will collect all data such as:

    - your color choice (so all available colors are possible: grey, dark blue or all black)
    - delivery address etc.

    So you have until we send out this survey to choose your color.

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  • At the end of the project we will send out a survey to all our backers. In this survey we will collect all data such as:

    - your color choice (so all available colors are possible: grey, dark blue or all black)
    - delivery address etc.

    We will also send out a mail to all backers right before we will send out all the packages to make sure this delivery address is still up to date.

    When we send out this mail you can still change your delivery address

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  • The laptop compartment is made to hold a laptop up to 15,6". Please also find the exact dimensions as below of this compartment:

    Laptop compartment:
    27 cm Width x 33 cm Height (up to elastic band is 40cm) x 3,5 cm Depth

    A 17" laptop will unfortunately not fit.

    Last updated:
  • We will be shipping out the packages in september 2016 latest, and then you will also receive a T&T code from us to keep an eye on your shipment.

    It could also be that we will be able to ship out the goods earlier, but this is not 100% sure yet, but at the latest we will start shipment in september.

    We will be sending our regular updates on our production and delivery process along the way to keep all our backers posted.

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  • The backpack is not washing machine proof, however since the whole backpack is made from water repellent material the backpack is already better protected against dirt and stains attaching to the fabric.

    And it is easily washable with a wet cloth or wipe.

    The cable can also easily be removed, there is a secret compartment inside the backpack (with a zipper) where you can easily reach inside the backpack and unplug the cable from the protective shell.

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  • The cable can easily be removed, there is a secret compartment inside the backpack (with a zipper) where you can easily reach inside the backpack and unplug the cable from the protective shell.

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  • The cable has an output of 2.4A

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  • The answer is YES!

    When already having your laptop and tablet in the backpack, you still have plenty of room for many books of different sizes and formats. We have tested this with different formats and sizes of books.

    You can find the images of this on our campaign page (almost at the bottom)

    Last updated:
  • Yes!

    The body will fit without problems in the big compartment, and your lens easily fits in the smaller compartment. But there is also plenty of space in the overall compartment to put your camera, with or without camera protection around it.

    Please find several images of a DSLR cameria inside the backpack on our campaign page (scroll almost to the bottom of the page)

    Last updated:
  • We have been developing the Bobby backpack since febr 2015, which off course has been a process focussed on product design (which you can find the whole story behind on our page), but together with this we have spend months investigating how we can best launch this product on a worldwide level, because we feel that this is a very relevant product on a worldwide scale.

    We came to the conclusion that Kickstarter is a great stage for this, but more importantly it is a community of early adapters that is willing to give feedback and help you as a product designer further with your ideas and projects.

    This is something we already experienced with our Ginkgo project, but now even more so with this backpack, which we are loving every minute off! And we are everyday taking all the ideas and suggestions we receive from you guys. Together with this investigation we found that Kickstarter is used worldwide except on the Chinese market. We believe that this is mostly because of the language, but it is simply what the numbers show.

    Since we have our Design office located in Shanghai (With designers from over the whole world, we will give you more insight into our studio in the next planned update) we have always had a very close connection to the Chinese market and the fact that this market is now changing so rapidly to a design oriented market made that we also wanted to introduce this backpack here.

    Then we started thinking on how we can do this, and we came in touch with TaoBao, which offers a crowdfunding platform for the Chinese market. We have been in contact with both Kickstarter and TaoBao about this and both platforms informed us that it is no problem to have a campaign on both platforms (since it is really on a different market) however they both strongly advised to not have them run simultaneously but rather to have them follow each other up.

    Listening to this we decided to start with a campaign on TaoBao and right after this campaign, it could have also been the otherway around.

    Regarding the price, we understand the question below. We from XD Design always stand for offering the best and original design, however for the most affordable prices, since we believe that great designs should be accesible for everybody. This is why we really looked at the costs that we would be making for both platforms with this offering, and gave all our backers the best possible price there is. The costs on TaoBao (the platform) are much lower, but on top of that also the fact that we only offer this product there to people living in China, so with only internal shipping, which can be done straight from our factory, made the costs extremely lower. Making the backpack for this price in China was off course a great opportunity for everybody living there.

    We wanted to do the same here on Kickstarter, however again looking at the costs behind a crowdfunding project we found that the costs for Kickstarter are much higher. Not only that, but we also offer free shipping worldwide, which has a completely different pricing structure than shipments on the chinese market internally Unfortunately many Kickstarter projects fail because they didn't carefully look at the costs involved besides the sole product they offer, and are therefore not able to deliver their product at all, or in a lesser version of what they showed online. This is something we would never do, we offer you the design (of even more) that we show here on the page and we want to make sure that all arrives in the best way to everybody's homes with the best customer service behind it.
    However we still offer the backpack to you for the price of 45 pounds (and for the lucky ones even 750 pieces for 35 pound) including shipment worldwide. We would have not have raised the price if it was not really neccessary in order for us to succesfully finalize this project here and make sure that all backpacks are delivered to you in a great way and to be able to add some stretch goals.

    To make a really long story short :) We want to introduce this backpack via crowdfunding to people all over the world (including China) for the best possible price!

    On top of this we also see now very clearly the difference in the needs and questions from our backers on TaoBao and here on Kickstarter, which already made that we created some changes for the model we offer here, but also that we are currently busy with creating cool stretch goals that are solely based on the feedback from kickstarter and will only be delivered to everybody here on kickstarter.

    We hope this helps to understand why we placed our product on two platforms, and how it is still a completely new introduction, but which was done in 2 phases for a reason.

    We are an open book, so please let us know if you have any other questions, we would be more than happy to help out!

    Last updated:

Support this project

  1. Select this reward

    Pledge £3 or more About $4

    Yes! You are joining us in the battle against pick pockets and helping to make this Anti-Theft Backpack become reality. You get a shout out on our website to thank you for the support!

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    19 backers
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  2. Select this reward

    Pledge £9 or more About $13

    RFID Cardholder

    Besides actually stealing your belongings, thieves are now also skimming your credit card without even actually touching it. Be protected against skimming with the RFID Cardholder. And the best thing is... the cardholders will be shipped out already next month!

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    Ships to Anywhere in the world
    26 backers
    £
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  3. Reward no longer available

    Pledge £35 or more About $50

    SUPER early bird deal!

    Be the first to get your hands on the best anti-theft backpack and for a crazy good deal!

    Get your Bobby now only for £35,-. Regular retail price will be £80,-

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    Ships to Anywhere in the world
    Reward no longer available 250 backers
    £
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  4. Reward no longer available

    Pledge £40 or more About $58

    Early bird deal!

    You are one of the first to receive the Bobby Backpack at your home! And for a great deal!

    Get your Bobby now only for £40,-. Regular retail price will be £80,-

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    Ships to Anywhere in the world
    Reward no longer available 500 backers
    £
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  5. Select this reward

    Pledge £45 or more About $65

    Get your Bobby Anti-Theft Backpack now!

    Join us: Purchase your Bobby Backpack now and get a great deal on your purchase!

    Get your Bobby now only for £45,-. Regular retail price will be £80,-

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    Ships to Anywhere in the world
    5,024 backers
    £
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  6. Select this reward

    Pledge £50 or more About $72

    Bobby Backpack + RFID Cardholder

    Be double prepared for thieves with the best anti-theft backpack & the RFID Cardholder to keep your CC safe from skimming.

    You will receive the RFID cardholder already within one month.

    Get your Bobby now only for £45,-. Regular retail price will be £80,-

    And the RFID wallet for £5,-. Regular retail price will be £10,-

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    Ships to Anywhere in the world
    Limited 1,097 backers
    £
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  7. Select this reward

    Pledge £55 or more About $79

    Bobby Backpack + Neva Bottle

    Be safe from pick pocket thieves with our safest backpack and enjoy a nice beverage while traveling with this combo deal. You will receive the Bobby with the XD Design Neva bottle.

    Get your Bobby now only for £45,-. Regular retail price will be £80,-

    And the Neva Bottle for £10,-. Regular retail price of this bottle is £18,-

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    Ships to Anywhere in the world
    Limited 478 backers
    £
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  8. Select this reward

    Pledge £60 or more About $86

    Bobby Backpack + Oova Headphones

    Be safe from pick pocket thieves with our safest backpack and enjoy your favorite music while traveling with this combo deal. You will receive the Bobby with the XD Design Oova Headphones.

    The Oova headphone is also a headset and can be used to complete your calls headsfree while on the road.

    Get your Bobby now only for £45,-. Regular retail price will be £80,-

    And the Oova Headphones for £15,-. Regular retail price of these headphones is £32,50

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    Ships to Anywhere in the world
    Limited 195 backers
    £
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  9. Reward no longer available

    Pledge £60 or more About $86

    Bobby Backpack + Seattle Portfolio

    Be safe from pick pocket thieves with our safest backpack and easily create your mobile working space with the Seattle Portfolio.

    Get your Bobby now only for £45,-. Regular retail price will be £80,-

    And the Seattle Portfolio for £15,-. Regular retail price of this portofolio is £35,-

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 650 backers
    £
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  10. Reward no longer available

    Pledge £60 or more About $86

    LIMITED EDITION Bobby Anti-Theft Backpack with Initials!

    Purchase your Bobby Backpack now and get you initials embroided on the bag! Wear your Bobby with proud with your own initials on the backpack.

    Only available for this Kickstarter project, will not be available after this project.

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    Ships to Anywhere in the world
    Reward no longer available 200 backers
    £
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  11. Select this reward

    Pledge £80 or more About $115

    2 x Bobby Backpack

    Buy 1 + Give 1. Make the world a safer place by buying the Bobby for yourself and one for your loved one.

    You can choose to receive 1 of each color, or 2 of the same color. This will be arranged after the pledge by mail.

    Get 2 Bobby Backpacks now only for £80,-. Regular retail price for 2 Bobby backpacks will be £160,-

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    Ships to Anywhere in the world
    2,074 backers
    £
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  12. Select this reward

    Pledge £375 or more About $540

    10 x Bobby Backpacks

    Get a great deal on 10 Bobby Backpacks! For your friends and family, or perhaps for professional use.

    Get 10 Bobby Backpacks now only for £375-. Regular retail price for 10 Bobby backpacks will be £800,-

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    Ships to Anywhere in the world
    104 backers
    £
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  13. Select this reward

    Pledge £1,125 or more About $1,621

    25 x Bobby Backpacks with Company logo

    Get a great deal on 25 Bobby Backpacks personalized with your company logo! Price is including the print of your logo in 1 color.

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    2 backers
    £
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  14. Select this reward

    Pledge £1,750 or more About $2,521

    50 x Bobby Backpacks

    Get a great deal on 50 Bobby Backpacks! Buy the backpacks for your company or team.

    Get 50 Bobby Backpacks now only for £1.750,-. Regular retail price for 50 Bobby backpacks will be £2.250,-

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    Ships to Anywhere in the world
    9 backers
    £
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Funding period

- (40 days)