Catalyst is founded by a group of college friends from diverse backgrounds who were born and raised in LA. Our shared passion to ignite change in our communities brought us together originally, as we were all members of our campus’ volunteer organization. Several years later after our careers took us on different paths, we discussed how much we missed working on passion projects together. This missing piece in our lives is what sparked the birth of Catalyst!
WHY ARE WE ON KICKSTARTER?
We've decided to launch on Kickstarter because we know there is an enthusiastic and knowledgeable audience who appreciates passion projects. In addition, as a new brand Kickstarter allows us to gauge demand and reward backers who share the same vision as us.
THE HELIOS 42 COLLECTION - THE DAWN OF CATALYST
People come to LA from all corners of the world to try and make their dreams a reality. As founders of Catalyst, we truly appreciate and realize how fortunate we are to have grown up surrounded by such a unique melting pot of culture, art, and fashion. With this in mind, we were inspired to create a high quality, contemporary design lifestyle brand that truly embodies the forward thinking, diverse and persevering attitude of LA. We've created a collection with 5 distinct watch faces and 8 different strap options to offer 40 different looks to suit a diverse range of styles.
We wanted to fully load the watch, offering a timepiece with luxury level components while still passing on our cost savings to our consumers. Fortunately, we have a direct connection in the industry that is reliable and honest. They have enabled us to source the best quality components and produce our timepieces in the same factories as global luxury brands. We have personally visited these factories to further educate ourselves in the manufacturing process. Additionally, by incorporating the interchangeable strap feature in our timepieces, we allow our consumers to essentially get two watches from one watch head, by simply changing out the straps at a minimal additional cost.
316L STAINLESS STEEL CASE: 316L surgical grade stainless steel casing ensures superior hardness and resistance to corrosion. For added protection, all timepieces are water resistant up to 5 ATM (50 meters/165 feet). Sophisticated multi-directional brush finishes provide a refined look. Further, our custom designed case back depicts the iconic LA skyline.
SAPPHIRE CRYSTAL: Sapphire Crystal allows you to enjoy your lifestyle carefree. As the most desired crystal for luxury timepieces, sapphire crystal is scratch resistant and falls just behind diamond in the MoHS scale for hardness. This premium material preserves the longevity of your timepiece.
ANTI-REFLECTIVE COATING: Anti-reflective coating offers better visibility of the dial by reducing the light reflection. The benefits include more clarity especially when outdoors and more ambient light to be transmitted to the dial making the colors and textures more visible.
JAPAN MOVEMENT: The movement is the heart of your timepiece. The Japan made movements assembled in our timepieces are built to last as they are manufactured under the highest quality standards by the world renowned Miyota, from Citizen Co. Miyota movements are appreciated in the industry for their accuracy and dependability.
INTERCHANGEABLE STRAPS: All straps are interchangeable and feature a quick release lever, allowing your timepiece to take on different styles to fit for any occasion. Our Italian leather straps are made with high quality leather — ensuring comfort and durability. Looking for something bolder? Quickly switch out the leather straps for our stainless steel mesh straps. The mesh straps are a contemporary take on the traditional metal link straps.
MOLDED HANDS: Our hands are specially molded with diamond cut edges, and a debossed center. The sandblasted center adds contrast to the polished frame for a luxurious look.
MULTI-LAYERED DIAL: Our dual layer dial offers our timepieces more depth and possibilities. With varying textures and finishes from the top layer and the subdial, our cutout minute track and logo highlights the dual layer effect.
DIMENSIONS: Case - 42mm diameter, 8.40mm height; Strap - 20mm width
We believe in our brand mission and challenged ourselves with this new adventure. As we all come from different cultural and professional backgrounds in the LA area, we wanted to produce a unique watch that we truly felt represented the diversity of lifestyles in LA. We feel this is showcased by the varying finishes on the case, the depth and detail in the dual layered dial and hands, and the interchangeable straps.
Catalyst empowers you to step out of your comfort zone and BE BOLD! #BeTheCatalyst
Risks and challenges
The biggest risks and challenges in manufacturing are working with unreliable factories with poor quality and inconsistent lead times. To minimize this risk we needed a reputable and experienced manufacturing partner. We are fortunate to have a direct connection in the watch industry that is trustworthy and has a proven history of being honest and reliable. The watch manufacturer we have chosen has worked with international luxury brands for several decades and has experience to guarantee high quality watches. Additionally, we have visited the various component factories to fortify our relationships with our manufacturing partners and educate ourselves in the manufacturing processes.
For over a year, we have gone through several phases of revisions and samples to refine our design. We have molds made and the factories are on standby ready to start mass production with your backing!
Thank you for your support and backing to make our passion a reality!
- The Catalyst TeamLearn about accountability on Kickstarter
- (31 days)