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WeGoBabies provides family solutions to keep your day going smoothly in Airports, Zoos, Museums, Theme Parks, Cruises & Malls. Read more

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$5,843
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Funding Unsuccessful

This project's funding goal was not reached on June 4, 2014.

WeGoBabies provides family solutions to keep your day going smoothly in Airports, Zoos, Museums, Theme Parks, Cruises & Malls.

About this project

Wego in the lime light
Wego in the lime light
Nama trade show
Nama trade show

How did WeGoBabies Start?

WeGoBabies is a "smart" vending machine which provides baby essentials for families on-the-go.
It all started at an airport layover when our son pooped through his diaper and clothes and not only did we not have a spare diaper, there wasn't a store in sight that sold them.  "There should be a vending machine that sells things like that" we said.

And so the journey started.  Not only in parenthood but developing a state of the art vending machine.  It took over two years but we did it as you can see from our photos.  Shortly after that photo was taken, our "baby," the only prototype, was destroyed in shipping. We did have insurance, but that only covered replacement cost not what we actually invested in the machine, financially or time.  Devastated but determined, we picked up the pieces and are starting over with a lot more wisdom.  And so the journey continues to get WeGoBabies back on its feet and make it even better than it was before.

What makes our machine different? 

Short Answer:  The Hardware and Technology

Long Answer:

We wanted something better than a "potato chip" machine (not that there is anything wrong with those but we weren't selling potato chips.)  We wanted to integrate all of the technology we have become accustomed to using every day, into the automated retail world.  Below is a list of the features we incorporated.

  • Touch Pad Interface (similar to smart phone/tablet)
  • Credit Card Swipe-cashless to prevent theft
  • Proprietary Inventory Tracking (live feed)
  • Receipt Printed and/or E-mailed
  • Adjustable tray sizes to vend anything from a thermometer to a gallon of milk.
  • Refrigerated and Non-Refrigerated features
  • Sure Vend Technology-item will always dispense
  • Fragile Vend- "elevator delivery" versus "drop" for glass or fragile items.
  • ADA Compliant
  • Digital Advertising Space-second source of revenue
  • Shopping Cart Feature (multiple items, one transaction)
  • Machine needs only one electrical outlet and phone line

What's the Competition?

At the time we started there were three options. 

A standard potato chip machine-you know the one, put in your dollar bill (if it isn't ripped, folded or anything less than perfect), select your item, watch the coil, and drop.  That wasn't going to work for the kind of experience we wanted to create.

The second option (who shall remain nameless b/c we don't have a legal department, so not sure if we can use their name) which is fabulous-but not accessible.  Not accessible because we couldn't buy it.  We would have had to partner with them do a pilot with a $1 million price tag.  Let us think about that-uh, no thank you, not an option.

The third option, again, no names mentioned and also a good machine but had whopping price tag of $250K.  The biggest drawback was that it was so huge you needed to build a concrete slab just to hold it and it couldn't be installed anywhere.  Not what we were looking for.

So when we put together our machine, we realized that not only were we going to help parents everywhere, we were also creating a niche in the vending world by offering a hi-tech machine, with a small footprint at a fraction of the cost to the "others".

What is the WeGoBabies Goal?

We have three main goals.  The first goal is to build and improve the machine so that we can install them in locations near you to help you get on with your day.  The second goal is to capture the market in vending machine sales to those who want the modern machine without the high price tag. The machines would not bear the WeGoBabies brand, but could sell any other product.  The third goal is to create an experience for visitors to the machine and revolutionize the boring vending machine to an efficient, helpful and yes even charming experience.

Wait, Charming Experience?

Each of our machines will be named-much like a boat or a plane.  Each machine will have personality and will interact with its visitors.  She will be informative and aid in the decision making process.  For example, there is a product you want to know more about, but since you can't see, touch, or feel it, you want to know more before you buy.  That is fair.  So on "Claire's"  touch pad select your item, tap "more info" and "Claire" will tell you everything you want to know: serving size, age limits, materials used, does it come with batteries, does it require assembly-you get the picture.  You can even become a "machine spotter" and try and see all our machines!

What items will be sold in the machine?

We aim to provide not only the essentials like diapers, wipes, formula, pacifiers, toys, books, snacks (organic), teething rings, whole milk, onsies but also some more interesting travel related items like swim diapers, travel size toiletries, sunscreen, sunglasses, OTC medicine, DVD players, DVD's, baby carriers and baby booster seats.  There will even be a few treats for the adults.  The inventory is flexible and can be adjusted at anytime to accommodate the demands of that market.

How Expensive will the items be?

The WeGo pledge is to keep pricing of our items in line with what you would expect to pay for a single use or travel item.  We are not going to gouge just because you are stuck between a pooh and a screaming child.

How will WeGoBabies use the funding?

Most of the funding will go towards building the machine.  Since WeGo always strives to be innovative, this means making sure we have the best touch pad, receipt printer, software integration, inventory and anti-theft system, revenue options like the LCD display and fragile and large item vending solutions.  There are a lot of moving parts that need to be integrated and performing seamlessly together.  What we learned from the first time around is that the "cost" isn't just the machine, it is the infrastructure to support the machine.  So the rest will be shared between marketing, sales and inventory logistics to service the machines once installed.

Once this is done for our "standard" machine (believe us there is nothing standard about our machine)-WGB is going to develop a smaller but equally versatile machine so that people who want our bells and whistles can access it for even less and have even more options of where the machine can be placed.

Why?

We now have two kids and while out and about we see the endless need for this service to be at hand when you least expect it but need it most!  And others do too!  We are contacted regularly by airports, malls and theme parks wanting to know how to get our machine in their location.  We are also talking with a few foreign distributors who want exclusive rights to our machines in their home countries.

We know how to build it, we know the parts to use, we have the proprietary software ready, we have our inventory selected, and we have our team in place and eager to build it better (starting to sound like the Bionic Man).  With your help we can fund the machine, the brand and the next phase of WeGoBabies.

Where can I find a machine?

We naively thought we could go to our "local' airport and install a machine.  { Insert evil laugh here }.  But seriously, we do have opportunities with malls, retailers, and amusement parks to test the machine.  We want to test it, tweak it, improve it, and then continue to show it off at trade shows and install in various venues. The locations for WeGo are endless: malls, airports, amusement parks, zoos, museums, hotels, cruise ships, educational establishments, retailers, resorts, hospitals etc.

As our locations increase, our website and app will be interactive whereby a family can find a machine, and even see what inventory is in there so that our machine doesn't have to be a "lifesaver" every time, but can also be incorporated into Plan A.  For example-instead of schlepping 16 diapers on a plane, (because you are arriving late and won't be able to buy any until the next day), you can find the machine in your arriving airport, and buy them after your flight.  Simple.

What is production time?

Our machines are assembled in the U.S. and integrating all features listed above takes about three months.  The first machine may take a bit longer just while we fine tune the details.  During that time, we will source and confirm our inventory.   As the machine goes through production the sales team will secure the machine location and negotiate contracts.

Risks and challenges

In building the prototype we had already overcome umpteen obstacles. One of which is an archaic vending world that didn't think the classic soda machine dispenser needed to be or could be modernized.
After a long search we put in place a great team that had the same vision we did, and together we built a machine that compliments today's modern parents and shoppers. Cool software, awesome hardware, appealing brand and the ability to sell almost anything, anywhere, 24/7.

For the future, of course there will be obstacles. That's where the fun begins. Obstacles make us persevere. We find a way around obstacles and will have a better product as a result.

Learn about accountability on Kickstarter

FAQ

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Rewards

  • You selected
    $1 reward

    7 backers

    You want to be famous? Well, you made it! You will be inducted to the WeGoBabies wall of fame. You will be listed on the WGB website to thank you for your support.

    Estimated delivery:
  • You selected
    $10 reward

    3 backers

    WeGoBabies Wall of Fame + a signed "Thank You" photo of our first WGB machine.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $15 reward

    0 backers

    Wall of Fame + Travel stress-free with our WeGoBabies stress ball. You know as well as WeGo, you can't put a price on stress-free travel.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $25 reward

    8 backers

    Wall of fame + WeGo Reusable Tote Bag for carrying your lost marbles or items from the WeGoBabies machine.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $50 reward

    2 backers

    Wall of fame + WeGoBabies Stress ball + Take the weight off your feet and relax with some WeGoBabies travel slippers. Strut down the airplane aisle in your fancy slippers as WeGo to the potty.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $100 reward

    9 backers

    Wall of fame + 2 WeGoBabies travel mugs and a caffeine/sugar boost to get you through those "oh so long days". ( keep out of reach of children-we all know they don't need any extra sugar)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $250 reward

    3 backers

    Wall of fame + A selection of WeGoBabies products in our travel survival pack. Survival Pack includes 2 travel mugs, caffeine and sugar boost, WeGo stress ball and WeGo slippers. We all love our kids but survival does come into play sometimes.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $500 reward

    1 backer

    Wall of fame + WeGoBabies Travel Survival Pack Plus which includes 2 travel mugs, caffeine and sugar boost, WeGo stress ball, two pairs of WeGo slippers, and reusable WeGo tote bag.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $1,000 reward

    1 backer Limited (29 left of 30)

    Wall of fame + WGB Travel Survival Pack Plus (see reward 8) + Winners row: be one of 30 backers to select appropriate baby products for a row within the machine. Your name and selection will be displayed on the LCD advertising screen. We can change your name to protect the innocent.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $5,000 reward

    0 backers Limited (15 left of 15)

    Wall of fame + WeGo Travel Survival Pack Plus (see reward 8) + Winners row (see reward 9) + WeGoVideo: be one of 15 backers to self-create a video about WeGoBabies and your thoughts to be played on our LCD screen. Who knows what Hollywood agent might spot you on the big screen.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $6,000 reward

    0 backers Limited (10 left of 10)

    Design Your Machine! Coupled with Reward #13, this reward entitles you to have your company logo and design uniquely integrated on a smaller machine. This reward is the design and integration of your company logo only. (It does not include the machine-see reward #14 for machine)

    Estimated delivery:
    Only ships to: United States
  • You selected
    $7,500 reward

    0 backers Limited (10 left of 10)

    Wall of fame + Travel Survival Pack Plus (see reward 8) + Winners row (see reward 9) + WeGoVideo (see reward 10) + attend one of the first WeGoBabies "showers" (openings) + plus dinner with the WeGoBabies team. It will be a nice dinner, not a dive.
    Only 10 spots available for this intimate prize. Travel not included.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    $10,000 reward

    0 backers Limited (10 left of 10)

    The MOTHERLOAD. Our new "smaller" vending machine, with all the bells and whistles as the original machine but a much smaller footprint. This is a WeGoBabies machine, selling baby products, in a location secured by you. Subject to WGB Licensing Agreement-e-mail us at info@wegobabies.com, for more detailed information. Shipping and Installation will be calculated at actual cost and invoiced to you.

    Estimated delivery:
    Only ships to: United States
  • You selected
    $10,000 reward

    0 backers Limited (10 left of 10)

    The SKY IS THE LIMIT LOAD. Our new "smaller" vending machine, with all the bells and whistles as the original machine but a much smaller footprint. This is a Non Branded Machine that enables you to sell anything except baby products in a location secured by you. See prize # 11 to have us Brand your machine with your company logo. E-mail us at info@wegobabies.com, for more detailed information. Shipping and Installation will be calculated at actual cost and invoiced to you.

    Estimated delivery:
    Only ships to: United States

Funding period

- (30 days)