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The thoughtfully designed way to pack, transport, and access your triathlon gear, so you can focus on what’s important - your story. Read more

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Funded!

This project was successfully funded on June 28, 2014.

The thoughtfully designed way to pack, transport, and access your triathlon gear, so you can focus on what’s important - your story.

About this project

Many triathletes race because of their stories. They race to honor a loved one; feel alive; stay sober; test their limits; beat cancer; feel a sense of peace; or for some other soul-defining purpose. I race for my son, Noah. 

Yet too few companies properly recognize these stories. Lacking thoughtful design and understanding of triathletes’ basic needs, most of the gear offered today is cumbersome. Often, triathletes have to devote time to creating their own work-arounds. They currently tolerate products that are just good enough, which gets in the way of racing and, more importantly, focusing on their stories. I founded Story38 Alliance and established the S38A brand to change this. My first product is 
The Carrier.

The Carrier's Features

Sleek & sturdy exterior:  In tribute to each athlete’s individual story, The Carrier has a minimalist profile to reinforce the fact that triathlons are about athletes and their stories. The pronounced shape that maintains its form represents the awesome strength triathletes draw from within.


2 in 1 design:  The Carrier has a separate, detachable, water-resistant compartment that makes carrying gear for swim workouts super easy. The main compartment is great for brick or gym sessions. Both compartments re-attach for race day.  As a bonus, The Carrier’s main compartment is proven to pass as a flight carry-on.

 


Optimized for training and racing:  Thoughtfully designed to keep up with training needs and promote ease and efficiency for races. Every compartment and pocket was designed to allow athletes to organize items in the most effective way possible.

 
  • Water-Resistant Swim Compartment:  Keeps wet items separate from other gear and serves as a much smaller bag to transport gear to the pool or the open water. Attaches to the main compartment to easily transport everything for a race.

  • Core Kit:  Holds small/fragile items (e.g., nutrition, sunglasses, etc.) and divides The Carrier into two sections, either horizontally or vertically, providing more flexibility. 
 
  • Complete Hydration Holder:  Securely stores 1 to 4 water bottles – yes, 4! – for all of an athlete’s hydration needs. Cinches closed for extra stability.
 
  • Stealth Pockets:  Located discreetly on the outside and accessible from the inside, these pockets are great for stashing ID, credit cards, a phone, or a lucky charm. 
 
  • Shoe/Dirty Laundry (SDL) Bag:  Isolates shoes and dirty items from other gear and is also water-resistant.

  • Different Size Pockets:  Thoughtfully placed inside and outside of The Carrier, each compartment and pocket was designed to make packing and accessing gear – from ear plugs and nutrition to bike and running shoes – easy and efficient. 
  • Multiple Positions With Double Flap Opening:  Opens like a backpack that stands upright on its own or a garment bag laying flat, allowing access to gear, even in tight spaces, like locker rooms or transition areas.  
  • Light Interior, Mesh Pockets, & Easy-To-Use Zipper Pulls:  These features make it easy to access essential items in seconds.
  • Compression Straps:  Compresses everything and keeps items in place – no searching later.

3 Ways to carry:  Grab The Carrier by its top or side handle with one hand, or use the backpack straps and adjustable chest strap for hands-free carrying. The backpack straps have a stealth storage pocket.

Durable & reliable:  Sewn from high-quality fabric that’s easy to wipe clean. The hardware, from zippers to pulls and buckles, comes from some of the best manufacturers in the world and follows the same specifications as backcountry backpacks.

A Sample of Our Field Testers' Comments

“I like the size and structure of The Carrier and how it completely opens up, so you can see everything you packed without unpacking it. I like the flexibility of the bag. I’ve used it for several different scenarios - run, swim, strength, travel, etc. It’s very versatile; I can use it for training and for races.” Chad M. ~ Madison, WI ~ Favorite triathlon: Ironman Mont-Tremblant

"I like that The Carrier stands on its own and holds everything, including my bike helmet, with space for my wallet, gels, and iPod. It makes it less awkward than having items spread out in the locker room." Jeff M. ~ Cabin John, MD ~ Favorite triathlon: Savageman

"LOVE how you can easily and quickly configure it different ways, depending on the workout. I LOVE the comfort of the back padding and shoulder straps. Also, I like the overall style (front opening, zip-down flaps, mesh pockets) - great accessibility and storage." Deirdre H. ~ Mountain View, CA ~ Favorite triathlon: Auburn Long Course Triathlon

"I like that the wetsuit compartment is separate from the main compartment; I can put my suit in when it’s wet and not worry about soaking the rest of my gear in the main compartment. For training, I can carry it separately. I love the Core Kit’s accessibility and padded, divided compartments. I love the fact that I can remove it and divide the compartments to my liking." Darren S. ~ Manhasset Hills, NY ~ Favorite triathlons: Escape from Alcatraz & Ironman 70.3 Timberman

"I love being able to leave the Core Kit packed all the time and always know where everything is. Whether it's just a bike ride or a run workout, or a full tri, it always has the little stuff I need." Rick S. ~ Menlo Park, CA ~ Favorite Triathlon: Ironman Canada

"I really like that it holds 4 water bottles." Curtis C. ~ Chattanooga, TN ~ Favorite Triathlon: Ironman Florida

"I love how The Carrier lays flat in my back seat, making it easy to clean up and change in my car. It fits everything well, is easy to carry, and fits in my gym locker. I love the SDL bag. It's great for keeping the wet, stinky stuff separate, like my dirty, sweaty clothes after I change in the back seat of my car." Stephanie S. ~ Bethesda, MD ~ Favorite triathlon:  Ironman Arizona



The Carrier is offered in two colors

Epic Black with Green Interior

 

 Tahoe Blue with Grey Interior

Backer Rewards

Story38 Alliance Bumper Sticker

Story38 Alliance Kickstarter Limited Edition Swim-Bike-Run T-Shirt

Story38 Alliance Kickstarter Limited Edition AllStar T-Shirt

Story38 Alliance Kickstarter Limited Edition Visor

Your Contribution

The funds will be used to procure raw materials and begin manufacturing The Carrier.

Fulfillment Schedule

Risks and challenges

My team and I have spent a significant amount of time and energy finding the best partners to work with to produce this amazing product.

I have excellent pre-production samples, which is what you see in all of the photos on this page. Even before receiving them, a group of triathletes across the country successfully tested field samples in the real world.

On this journey, I’ve learned that there may be circumstances that affect my timeline and supply chain. If this happens, I pledge to remain transparent with the Story38 Alliance Backer community about the challenges and provide real-time updates.

Learn about accountability on Kickstarter

FAQ

  • The Main Compartment (minus the Swim Compartment which is easily detachable) can be used as a carry on for travel. In fact one of our field testers actually asked an airline during a trip. The dimensions of the Main Compartment are: 22 in (L) x 13 in (W) x 9 in (H). The Swim Compartment's dimensions are: 7 in (L) x 14 in (W) x 10 in (H).

    Last updated:

Rewards

  • You selected
    Pledge $10 or more

    4 backers

    JOIN THE TEAM: Support us and become part of our team. You'll be recognized in our next weekly shout-out and get regular product updates as we move closer to our ship date and develop new products. Plus, we’ll list your name in a dedicated section of our website to thank you for your support. We appreciate every contribution that helps us get to our goal.

    Estimated delivery:
  • You selected
    Pledge $25 or more

    2 backers

    WE’LL SHARE YOUR STORY + ALLIANCE STICKER: You’ll receive a special invitation to share your story about why you race triathlons or participate in another endurance sport. If you aren’t the one racing but support someone who does, we know you’re working just as hard, and we’d love to hear your story. We’ll share your story, cause, or blog with our growing endurance sports community on Facebook and Twitter. Additionally, you’ll receive our Story38 Alliance bumper sticker, so you can show everyone that you’re part of our Alliance. You'll be recognized in our next weekly shout-out and get regular product updates as we move closer to our ship date and develop new products. Plus, we’ll list your name in a dedicated section of our website to thank you for your support.

    Estimated delivery:
  • You selected
    Pledge $40 or more

    5 backers

    OFFICIAL BACKER T-SHIRT: As an official Backer of our company and products, you’ll get our ultra-comfortable Kickstarter Limited Edition Swim-Bike-Run T-shirt or AllStar T-shirt – your choice. Additionally, you’ll receive our Story38 Alliance bumper sticker, so you can show everyone that you’re part of our Alliance. You'll be recognized in our next weekly shout-out and get regular product updates as we move closer to our ship date and develop new products. Plus, we’ll list your name in a dedicated section of our website to thank you for your support.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $75 or more

    15 backers

    OFFICIAL BACKER VISOR + T-SHIRT: We know you’re in the sun training, racing, volunteering, or cheering. In addition to your choice of one of our awesome Limited Edition Backer T-shirts, you’ll get our exclusive Kickstarter Limited Edition visor, made by the same company that supplies one of the most popular visors at Kona. You’ll receive our Story38 Alliance bumper sticker, so you can show everyone that you’re part of our Alliance. You'll be recognized in our next weekly shout-out and get regular product updates as we move closer to our ship date and develop new products. Plus, we’ll list your name in a dedicated section of our website to thank you for your support.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $160 or more

    24 backers Limited (1 left of 25)

    EARLY BIRD SPECIAL (ONLY 25 AVAILABLE – ACT NOW!) - THE CARRIER IN EPIC BLACK: Be among the first to get your hands on The Carrier, for $25 off the retail price ($185). We know each endurance athlete has an “A” race each season that’s the most important one to him or her. If you don’t have an “A” race, we would love to know your story for becoming a Backer. You’ll be invited to share your “A” race experience, or your story about why you support Story38 Alliance, as one of our guest bloggers. Additionally, you’ll receive our Story38 Alliance bumper sticker, so you can show everyone that you’re part of our Alliance. You'll be recognized in our next weekly shout-out and get regular product updates as we move closer to our ship date and develop new products. Plus, we’ll list your name in a dedicated section of our website to thank you for your support.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $160 or more

    25 backers All gone!

    EARLY BIRD SPECIAL (ONLY 25 AVAILABLE – ACT NOW!) - THE CARRIER IN TAHOE BLUE: All the goodies from the $160 pledge above, except you'll receive The Carrier in Tahoe Blue.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $175 or more

    2 backers Limited (148 left of 150)

    BEST PRICE (150 AVAILABLE!) - THE CARRIER IN TAHOE BLUE: All the goodies from the $175 pledge above, except you'll receive The Carrier in Tahoe Blue.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $175 or more

    23 backers Limited (127 left of 150)

    BEST PRICE (150 AVAILABLE) - THE CARRIER IN EPIC BLACK: Be among the first to get your hands on The Carrier, for $10 off the retail price ($185). We know each endurance athlete has an “A” race each season that’s the most important one to him or her. If you don’t have an “A” race, we would love to know your story for becoming a Backer. You’ll be invited to share your “A” race experience, or your story about why you support Story38 Alliance, as one of our guest bloggers. Additionally, you’ll receive our Story38 Alliance bumper sticker, so you can show everyone that you’re part of our Alliance. You'll be recognized in our next weekly shout-out and get regular product updates as we move closer to our ship date and develop new products. Plus, we’ll list your name in a dedicated section of our website to thank you for your support.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $300 or more

    6 backers

    CELEBRATION PACKAGE - THE CARRIER IN EPIC BLACK: In addition to being among the first to get your hands on The Carrier, we’ll send you a care package with goodies to help you celebrate crossing that finish line for your most important race of the season and to thank you for supporting the Alliance. You’ll be invited to share your “A” race experience as one of our guest bloggers or share your story about why you support Story38 Alliance. You'll also receive our exclusive Kickstarter Limited Edition T-shirt (choose from two styles), visor, and bumper sticker and be recognized in our next weekly shout-out. We'll send you regular product updates as we move closer to our ship date and develop new products. Plus, we’ll list your name in a dedicated section of our website to thank you for your support.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $300 or more

    3 backers

    CELEBRATION PACKAGE - THE CARRIER IN TAHOE BLUE: All the goodies from the $300 pledge above, except you'll receive The Carrier in Tahoe Blue.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $1,500 or more

    0 backers Limited (3 left of 3)

    PERSONALIZED TRAINING SUPPORT - THE CARRIER IN TAHOE BLUE: All the goodies from the $1,500 pledge above, except you'll receive TWO Carriers in Tahoe Blue.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $1,500 or more

    0 backers Limited (3 left of 3)

    PERSONALIZED TRAINING SUPPORT - THE CARRIER IN EPIC BLACK: Story38 Alliance’s Founder, Susan, will travel to your hometown to provide “white glove” level SAG (Support and Gear) support for you and three of your training friends on a training or recreational bike ride or run. You’ll receive TWO Carriers, FOUR Limited Edition Kickstarter T-shirts (choose from two styles), FOUR Limited Edition Kickstarter visors, and FOUR bumper stickers. You’ll be invited to share your “A” race experience as one of our guest bloggers or share your story about why you support Story38 Alliance. You’ll also be recognized in our next weekly shout-out. We'll send you regular product updates as we move closer to our ship date and develop new products. Plus, we’ll list your name in a dedicated section of our website to thank you for your support.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $3,500 or more

    1 backer Limited (2 left of 3)

    DESIGN A LIMITED EDITION OF THE CARRIER: Help us select the colors for a limited edition triathlon bag and receive THREE of the bags you help design. Story38 Alliance’s Founder, Susan, will travel to your hometown to provide “white glove” level SAG (Support and Gear) support for you and three of your friends on a training or recreational bike ride or run. Additionally, we’ll send you a care package with goodies to help you celebrate crossing the finish line for your most important race of the season and to thank you for supporting the Alliance. You’ll be invited to share your “A” race experience as one of our guest bloggers or share your story about why you support Story38 Alliance. You'll also receive our exclusive Kickstarter Limited Edition T-shirt (choose from two styles), visor, and bumper sticker and be recognized in our next weekly shout-out. We'll send you regular product updates as we move closer to our ship date and develop new products. Plus, we’ll list your name in a dedicated section of our website to thank you for your support.

    Estimated delivery:
    Only ships to: United States

Funding period

- (30 days)