Funded! This project was successfully funded on November 3, 2012.

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Illuminate your bike wheels, letting drivers recognize you instantly at night. Front and rear lights are not enough. Be seen, be safe.

Hi, my name is Chris Flynn, and I'm the creator of the Nori Lights – Bike Illumination system.

I got the idea about 2 years ago when I was riding my bike home at around 8 pm and a car almost hit me because even though I had a front facing light, the driver could not see me from the side. This gave me the idea that if we could light up the wheels, the bike would be instantly recognizable. For the original design, I took a couple sets of computer case black lights, mounted them to the front and rear forks, and rewired them to run off of a 12 volt scooter battery. The black lights activated a glow-in-the-dark paint that I had sprayed on the rims of my wheels.

Except for being a bit bulky, the original design worked great. I was so impressed with how cool it looked, I uploaded a video to youtube. It didn't take long for the video to become more and more popular and I started getting tons of requests and messages from viewers that wanted a Nori lighting system for their bike. (To see the full original youtube video click here)

I was thrilled, but there were some improvements that had to be made in order to make this something that could be packaged for the public. I saw that I had 5 key goals that had to be reached.
  • 1 I needed to make this easy to apply to any bike
  • 2 The design needed to be physically smaller and lighter. 
  • 3 It had to be much more energy efficient (longer run times on less power). 
  • 4 No compromise of brightness or effectiveness of the lighting system. 
  • 5 Final product needs to be affordable so it will be accessible to everyone

After extensive product testing, and several design revisions later, I am very pleased with the results.

  • 1 Easy to apply to any bike - Instead of using paint, the glowing surface is now a high phosphorescent material that is available in two forms. For bicycles that don’t use a rim braking system, we offer a flexible band with an adhesive backing that can be applied to each side of the bikes rims. And for bicycles that use a rim braking system (where pads make contact with the sides of the rims to slow or stop), we offer the “Nori Lights system featuring the C-rings". The C-rings act as extensions of the rim, providing more surface area for illumination. They are made up of 4 semi-circle segments wrapped and sealed with our high-phosphorescent material. To install, simply place each segment between the spokes so that they rest snug towards the rim to form the inner contour of the bicycle wheel (see our projects “updates” for photos of the C-rings, how they fit on various wheel sizes and types, and a brief video demonstrating installation). They connect by overlapping where a small but strong magnet is embedded into the tip and holds snug against the side of neighboring C-ring segments, allowing them to cascade in or out adjusting to your specific wheel size. They glow bright, are light weight, very durable, and make installation fast and easy.
  • 2 Smaller and lighter - The bulky black light tubes have been replaced with 4 pods. Each pod contains two high intensity UV LEDs, and each pod mounts easily onto the frame next to the rim. 
  • 3 Energy efficient -  Because of the energy efficiency of LEDs, now the whole system is powered by just 2 AA lithium batteries that will provide over 150 hours of run-time. 
  • 4 No compromise of brightness - The results of maintaining a high standard while testing materials for the new design has actually made this version brighter than the original system. 
  • 5 Accessible to everyone -The final goal remains, but in order to reach it, I need your support. The overall costs of each unit drops considerably when manufactured in bulk. Even a small quantity of pre-orders (100) will enable this system to be offered at a very reasonable price. 

If you are interested in the Nori Lights - bike illumination system, please consider making a pledge. And if you have friends that ride and could benefit from this, please share this project page with them. 

I have named this project Nori, after my Grandfather. He always told me “If something’s worth doing, it’s worth doing right”. I believe this is worth doing, and with your support, we can get this done right. Thank you for your time and interest.

As you can see, in the video and photos, the Nori Lights look really cool. But, even with how effective the system appears in the video, that is nothing compared to how electric and vibrant they are when you see them in person. I wish I could be there to see the look on each of our backers faces when they fire up their Nori Lights for the first time. If you are able to, please take a quick video of your reaction, or if it's a gift, capture it on video and upload it on youtube! I can't imagine ever getting tired of the initial reaction it causes.

NOTE: NORI LIGHTS ARE NOT A SUBSTITUTE FOR PROPER FRONT AND REAR LIGHTING ON YOUR BIKE. THIS SHOULD BE USED IN ADDITION TO A FRONT HEADLIGHT AND REAR FACING LIGHT. PLEASE ALWAYS BE CAREFUL WHILE RIDING A BICYCLE AT NIGHT AND NEVER ASSUME THE DRIVERS ON THE ROAD CAN SEE YOU. 

Risks and challenges Learn about accountability on Kickstarter

I already have an electronics and plastic manufacturer lined up and ready to process the orders. One challenge I am prepared for is having the production of the power supply housing and the LED housing (pods) created to scale and to the specifications for the Nori Lights system. In submitting a minimum order of 400 pod units (100 full sets) and knowing that people may be needing this to be delivered well before the holidays, I want to make sure the parts are built right the first time. Fortunately, I have a degree in 3D modeling and animation, and owned a business constructing digital 3D models and renderings of high-end residential and commercial land development projects to scale from precise architectural plans. This has already helped me with providing the manufacturers with exact design specifications in the native 3D file format that they would otherwise have to create from a rough product description.

I also understand there are always challenges that one may not foresee. I am confident in my abilities, determination and passion, that whatever challenges I may face, I will get this project completed on time and as promised. My gratitude is to the pledgers that believe in this project and want to help save lives. They are doing their part, and my promise is to do mine. Together we can get this done right.

FAQ

  • For bicycles that use a rim braking system (where pads make contact with the sides of the rims to slow or stop), we offer the “Nori Lights system featuring the C-rings.” The C-rings act as extensions of the rim, providing more surface area for illumination. They are made up of 4 semi-circle segments wrapped and sealed with our high-phosphorescent material. To install, simply place each segment between the spokes and align along the rim to form the inner contour of the bicycle wheel (see our projects “updates” for photos and a brief video). They connect by overlapping where a small but strong magnet is embedded into the tip and holds snug against the side of neighboring C-ring segments, allowing them to cascade in or out adjusting to your specific wheel size. They are light weight, very durable, and make installation fast and easy.

    Last updated:
  • Yes this system could be applied to motorcycles. The first week of November, a survey will be emailed out to all backers, and there will be a question for those intending to use on a motorcycle asking what width and length will be needed to reach around the fender to the rim. Just be sure to provide this information in the survey. And we'd love to see a picture or video of your motorcycle beaming at night with the Nori Lights! **Please check with your local laws for limitations on motor vehicle lighting.

    Last updated:
  • There is a new rule in the Product Design Guidelines that limits me from being able to offer more than one unit as a reward. However, I have been in communication with Kickstarter and they have suggested a couple of ways that backers can pledge for and receive multiple units of a single pledge reward, while staying respectful of the guidelines. If you message me and let me know how many you would like to receive, I will respond as soon as I can with some solutions that were suggested to me by the great staff at Kickstarter.

    Last updated:
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  • Pledge $5 or more
    You selected

    10 backers

    To show our appreciation for your help, we will post your name to the list of supporters on www.NoriLights.com and you will be able to follow us along through the development of the Nori Lights project.

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  • Pledge $15 or more
    You selected

    11 backers

    Never lose your keys in the dark again! For your pledge of $15 we will send you a Nori Glow-in-the-dark key ring (glows very bright, visible for up to 12 hours). Plus you will have access to our project updates, and our gratitude. Thank you for helping make this possible. Shipping in the USA included, international shipping add $10.

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  • Pledge $25 or more
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    7 backers

    Pledge $25 and receive a very cool and stylish Nori Lights t-shirt. Plus you will have access to our project updates, and our gratitude for helping us increase safety and style! Shipping in the USA included, international shipping add $15.

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  • Pledge $65 or more
    You selected

    15 backers All gone!

    Special thanks to our early backers! Save $20 on the Nori Lights System Pledge $65 and save $20 on a complete (2 wheel) Nori Lights system containing everything you need to get your bicycle, motorcycle or wheel chair glowing bright! Kit includes the power supply, 2x AA Ultra Lithium batteries, 4x U.V. pods (containing a total of 8x high intensity U.V. LEDs), and 30 feet of our high phosphorescent adhesive band for both sides of two wheels. Orders from within the US will be delivered before the end of November. Shipping in the USA included, international shipping add $15.

    Estimated delivery:
  • Pledge $85 or more
    You selected

    50 backers All gone!

    The Nori Lights System - Pledge $85 and get a complete (2 wheel) Nori Lights system containing everything you need to get your bicycle, motorcycle or wheel chair glowing bright! Kit includes the power supply, 2x AA Ultra Lithium batteries, 4x U.V. pods (containing a total of 8x high intensity U.V. LEDs), and 30 feet of our high phosphorescent adhesive band for both sides of two wheels. Orders from within the US will be delivered before the end of November. Shipping in the USA included, international shipping add $15.

    Estimated delivery:
  • Pledge $85 or more
    You selected

    40 backers

    The Nori Lights System - Pledge $85 and get a complete (2 wheel) Nori Lights system containing everything you need to get your bicycle, motorcycle or wheel chair glowing bright! (This reward package is for bicycles with braking systems that do not make contact with the sides of the rims. See below.) Kit includes the power supply, 2x AA Ultra Lithium batteries, 4x U.V. pods (containing a total of 8x high intensity U.V. LEDs), and 30 feet of our high phosphorescent adhesive band for both sides of two wheels. (If your bicycle braking system uses a brake pad that contacts the side of the rim for stopping, please look at our Nori Lights System featuring C-rings for use with rim brakes.) Orders from within the US will be delivered before the end of November. Shipping in the USA included, international shipping add $15.

    Estimated delivery:
  • Pledge $85 or more
    You selected

    10 backers All gone!

    The Nori Lights System - Pledge $85 and get a complete (2 wheel) Nori Lights system containing everything you need to get your bicycle, motorcycle or wheel chair glowing bright! Kit includes the power supply, 2x AA Ultra Lithium batteries, 4x U.V. pods (containing a total of 8x high intensity U.V. LEDs), and 30 feet of our high phosphorescent adhesive band for both sides of two wheels. Orders from within the US will be delivered before the end of November. Shipping in the USA included, international shipping add $15.

    Estimated delivery:
  • Pledge $99 or more
    You selected

    41 backers

    The Nori Lights System featuring C-rings (for use with rim brakes) Pledge $99 and get a complete (2 wheel) Nori Lights system containing everything you need to get your bicycle, motorcycle or wheel chair glowing bright! (This reward package is perfect for bicycles with braking systems that make contact with the sides of the rims, but this system can still be used on any bike, regardless of the brake type.) Kit includes the power supply, 2x AA Ultra Lithium batteries, 4x U.V. pods (containing a total of 8x high intensity U.V. LEDs), and 8 C-ring segments (totaling 2 full C-rings) covered and sealed with our high phosphorescent banding material. Orders from within the US will be delivered before the end of November. Shipping in the USA included, international shipping add $15.

    Estimated delivery:
  • Pledge $99 or more
    You selected

    1 backer All gone!

    The Nori Lights System featuring C-rings (for use with rim brakes) Pledge $85 and get a complete (2 wheel) Nori Lights system containing everything you need to get your bicycle, motorcycle or wheel chair glowing bright! (This reward package is perfect for bicycles with braking systems that make contact with the sides of the rims, but this system can still be used on any bike, regardless of the brake type.) Kit includes the power supply, 2x AA Ultra Lithium batteries, 4x U.V. pods (containing a total of 8x high intensity U.V. LEDs), and 8 C-ring segments (totaling 2 full C-rings) covered and sealed with our high phosphorescent banding material. Orders from within the US will be delivered before the end of November. Shipping in the USA included, international shipping add $15.

    Estimated delivery:
  • Pledge $300 or more
    You selected

    1 backer Limited (4 left of 5)

    This pledge includes The Genesis Onyx 29" Beach Cruiser Bicycle, and one (1x) complete Nori Lights system. In addition to the Onyx Beach Cruiser, you will receive the Nori Lights power supply, 2x AA Ultra Lithium batteries, 4x U.V. pods (containing a total of 8x high intensity U.V. LEDs), and 30 feet of our high phosphorescent adhesive band for both sides of two wheels. Orders from within the US will be delivered before the end of November. Shipping in the USA included. No international shipping available.

    Estimated delivery:
  • Pledge $500 or more
    You selected

    0 backers Limited (2 left of 2)

    This pledge includes the Titan - Glacier Dual-Suspension 26" Unisex All-Terrain Bike and one (1x) complete Nori Lights System. In addition to the Titan - Glacier All-Terrain Bike you will receive a complete Nori Lights System to get this baby lit up and glowing bright. Orders from within the US will be delivered before the end of November. Shipping in the USA included. No international shipping available.

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  • Pledge $1,000 or more
    You selected

    0 backers Limited (2 left of 2)

    Green Technology Lovers Package! Includes the Ezip Trailz Electric Bike along with a complete Nori Lights System so you can ride green and in style. If you love technology, and being eco-friendly, then you will love this reward. And if you pledge for this reward, then we love you for helping us make biking safe and fun! Motor: 450W DC Brushed Earth Magnet Shimano 7-speed freewheel Maximum E-Bike Speed: 15 mph Range: 15-22 miles Maximum Weight Capacity: 240 lbs Orders from within the US will be delivered before the end of November. Shipping in the USA included. No international shipping available.

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- (30 days)