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Pride Tape is a badge of support from the hockey world to show that all players are welcome on the ice.  Thank you for making it happen. Pride Tape is now available to order! For more information, visit pridetape.com
Pride Tape is a badge of support from the hockey world to show that all players are welcome on the ice.  Thank you for making it happen. Pride Tape is now available to order! For more information, visit pridetape.com
1,146 backers pledged CA$ 76,147 to help bring this project to life.

About

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Pride Tape - Hockey tape to support young LGBTQ players

CA$ 76,147

1,146

Why Pride Tape?

Now more than ever, people should be free to love whoever they choose. Yet most LGBTQ youth still don't feel welcome playing team sports. These kids don't have many professionals to look up to—and for young hockey players, there are no "out" role models at all. So how can the hockey world show their support with pride? With a simple roll of tape.

Pride Tape is a badge of support from the teammates, coaches, parents and pros to young LGBTQ players. It shows every player that they belong on the ice. That we’re all on the same team. And we need your help to make it a reality.

When Pride Tape is up and running, proceeds will support LGBTQ youth outreach initiatives, such as You Can Play and the Institute for Sexual Minority Studies and Services. That means every roll of tape will make an impact on and off the ice.

Pride Tape is ready to be made. It's pro quality hockey stick tape, with six colours that could mean the world to a young athlete. You can help make it happen.

A sneak peek

Here's a little behind-the-scenes look at the making of our TV commercial with Global Edmonton. Watch for it across Canada starting late December.

What happens next?

Funds from Kickstarter will make it possible for us to produce the initial run of 10,000 rolls of tape, plus the stickers. The next step after Kickstarter will be to get this tape in the hands of as many players and teams as possible—and to set up the transactional Pride Tape website for selling the tape. Our dream is to expand into Pride Tape products for other sports.

We couldn't do this alone.

We owe the biggest thanks to you, the people contributing to make this a reality. But we also owe thanks to the different groups or organizations that are helping us bring attention to this important product.

  • Shaw Media
  • Bell Media
  • CBC
  • Rogers Media
  • Newad
  • Outfront Media
  • Postmedia
  • Institute for Sexual Minority Studies and Services
  • Andrew Ference
  • Bluefish Studios
  • John Sexsmith and the Edmonton South PeeWee Oil Kings
  • You Can Play

Risks and challenges

After our Kickstarter project ends, the biggest risk we face is the logistics of the production and distribution of Pride Tape. This is being mitigated by working with a reputable manufacturer of professional hockey tape with international distribution.

The other potential risk was a lack of support. But we are receiving endorsements from national media outlets and hockey professionals. Now, we just need your support to make it happen!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge CA$ 5 or more About US$ 4

    Friend of Pride Tape!

    You will get your name listed on the Pride Tape website as one of our supporters.

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    112 backers
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  2. Select this reward

    Pledge CA$ 20 or more About US$ 15

    3 Pride Tape Stickers
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    51 backers
    CA$
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  3. Select this reward

    Pledge CA$ 30 or more About US$ 22

    1 Roll of Pride Tape
    + 3 Pride Tape Stickers
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    483 backers
    CA$
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  4. Select this reward

    Pledge CA$ 40 or more About US$ 30

    Team Set of Pride Tape Stickers (20 stickers)
    + 1 Roll of Pride Tape
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    37 backers
    CA$
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  5. Select this reward

    Pledge CA$ 50 or more About US$ 37

    3-pack of Pride Tape
    + 10 Pride Tape Stickers
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    233 backers
    CA$
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  6. Reward no longer available

    Pledge CA$ 100 or more About US$ 74

    3-pack of Pride Tape
    + 10 Pride Tape Stickers
    + Pride Tape T-Shirt
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    Reward no longer available 100 backers
    CA$
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  7. Select this reward

    Pledge CA$ 115 or more About US$ 85

    New reward added!

    4-pack of Pride Tape
    + 10 Pride Tape Stickers
    + Pride Tape T-Shirt
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    Limited 22 backers
    CA$
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  8. Reward no longer available

    Pledge CA$ 150 or more About US$ 111

    NHL Puck, signed by Drew Doughty of the Los Angeles Kings

    + 1 Roll of Pride Tape
    + 3 Pride Tape Stickers
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    Reward no longer available 1 backer
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  9. Select this reward

    Pledge CA$ 200 or more About US$ 148

    Team pack of Pride Tape (20 rolls)
    + Team set of Pride Tape Stickers (20 stickers)
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    Limited 25 backers
    CA$
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  10. Reward no longer available

    Pledge CA$ 200 or more About US$ 148

    NHL Cap, signed by Gabriel Landeskog of the Colorado Avalanche, courtesy of the NHL

    + 1 Roll of Pride Tape
    + 3 Pride Tape Stickers
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    Reward no longer available 1 backer
    CA$
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  11. Reward no longer available

    Pledge CA$ 400 or more About US$ 297

    Andrew Ference autographed hockey stick, the knob taped with Pride Tape

    + 1 Roll of Pride Tape
    + 3 Pride Tape Stickers
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    Reward no longer available 1 backer
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  12. Select this reward

    Pledge CA$ 500 or more About US$ 371

    All-Star!

    Special recognition on the Pride Tape website as an All-Star contributor!
    + Team pack of Pride Tape (20 rolls)
    + Team set of Pride Tape Stickers (20 stickers)

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    Ships to Anywhere in the world
    Limited 4 backers
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  13. Reward no longer available

    Pledge CA$ 500 or more About US$ 371

    2 Tickets to a Vancouver Canucks game, in the Canucks Alumni Suite. (courtesy of the Vancouver Canucks Alumni Association)

    Choose from:
    - Sunday, March 27 vs. Chicago, 5:00PM
    - Tuesday, March 29 vs. San Jose, 7:00PM

    Rogers Arena, Vancouver, BC

    + 2 Rolls of Pride Tape
    + 2 Pride Tape T-shirts
    + 2 Pride Tape Stickers
    + Your name listed on the Pride Tape website as one of our supporters.

    (please note that travel is not included in this reward)

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    Ships to Anywhere in the world
    Reward no longer available 1 backer
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  14. Reward no longer available

    Pledge CA$ 600 or more About US$ 445

    2 Lower Bowl Tickets to LA Kings vs. Edmonton Oilers, from Kings Goalie Coach, Bill Ranford

    Saturday, March 26, 2016 @ 7:00pm (PT)
    Staples Center, Los Angeles

    + 2 Rolls of Pride Tape
    + 2 Pride Tape T-shirts
    + 2 Pride Tape Stickers
    + Your name listed on the Pride Tape website as one of our supporters.

    (please note that travel is not included in this reward)

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    Reward no longer available 1 backer
    CA$
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  15. Reward no longer available

    Pledge CA$ 600 or more About US$ 445

    Edmonton Oilers Jersey, signed by Ryan Nugent-Hopkins, courtesy of the NHL

    + 1 Roll of Pride Tape
    + 3 Pride Tape Stickers
    + Your name listed on the Pride Tape website as one of our supporters.

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    Reward no longer available 1 backer
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  16. Select this reward

    Pledge CA$ 650 or more About US$ 483

    Vancouver Canucks Jersey, signed by members of the 1994 Cup Final team (courtesy of the Vancouver Canucks Alumni Association)

    + 1 Roll of Pride Tape
    + 3 Pride Tape Stickers
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    Limited 0 backers
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  17. Select this reward

    Pledge CA$ 700 or more About US$ 520

    2015/2016 Team Autographed Vancouver Canucks Jersey (courtesy of the Vancouver Canucks Alumni Association)

    + 1 Roll of Pride Tape
    + 3 Pride Tape Stickers
    + Your name listed on the Pride Tape website as one of our supporters.

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    Ships to Anywhere in the world
    Limited 0 backers
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  18. Select this reward

    Pledge CA$ 1,000 or more About US$ 742

    MVP!

    Special home page recognition on the Pride Tape website as an MVP contributor!
    + Team pack of Pride Tape (20 rolls)
    + Team set of Pride Tape Stickers (20 stickers)

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    Ships to Anywhere in the world
    Limited 5 backers
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Funding period

- (49 days)