Why Pride Tape?
Now more than ever, people should be free to love whoever they choose. Yet most LGBTQ youth still don't feel welcome playing team sports. These kids don't have many professionals to look up to—and for young hockey players, there are no "out" role models at all. So how can the hockey world show their support with pride? With a simple roll of tape.
Pride Tape is a badge of support from the teammates, coaches, parents and pros to young LGBTQ players. It shows every player that they belong on the ice. That we’re all on the same team. And we need your help to make it a reality.
When Pride Tape is up and running, proceeds will support LGBTQ youth outreach initiatives, such as You Can Play and the Institute for Sexual Minority Studies and Services. That means every roll of tape will make an impact on and off the ice.
Pride Tape is ready to be made. It's pro quality hockey stick tape, with six colours that could mean the world to a young athlete. You can help make it happen.
A sneak peek
Here's a little behind-the-scenes look at the making of our TV commercial with Global Edmonton. Watch for it across Canada starting late December.
What happens next?
Funds from Kickstarter will make it possible for us to produce the initial run of 10,000 rolls of tape, plus the stickers. The next step after Kickstarter will be to get this tape in the hands of as many players and teams as possible—and to set up the transactional Pride Tape website for selling the tape. Our dream is to expand into Pride Tape products for other sports.
We couldn't do this alone.
We owe the biggest thanks to you, the people contributing to make this a reality. But we also owe thanks to the different groups or organizations that are helping us bring attention to this important product.
- Shaw Media
- Bell Media
- Rogers Media
- Outfront Media
- Institute for Sexual Minority Studies and Services
- Andrew Ference
- Bluefish Studios
- John Sexsmith and the Edmonton South PeeWee Oil Kings
- You Can Play
Risks and challenges
After our Kickstarter project ends, the biggest risk we face is the logistics of the production and distribution of Pride Tape. This is being mitigated by working with a reputable manufacturer of professional hockey tape with international distribution.
The other potential risk was a lack of support. But we are receiving endorsements from national media outlets and hockey professionals. Now, we just need your support to make it happen!Learn about accountability on Kickstarter
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