In a world where everyone wants to be different, why do we all dress the same? The button-down shirt has been the uniform for men since the late 19th century, yet it's design has barely evolved. Why follow someone else's rules?
Introducing the Zipper Shirt - featuring a zip instead of buttons - designed for men who push the boundaries. With two eye-catching zippers and collar styles to choose from and a movement-focused fit, you show that you make the rules, whatever you do.
Design: The Origin Story
The Zipper Shirt was originally designed for a musician. Two years ago, I met a percussionist who was tired of wearing the same black button-down shirt for stage and wanted a performance uniform that would set him apart as much as the unusual music he played. I designed for him the Zipper Shirt, and he's been loving the attention ever since!
Soon I realized that the Zipper Shirt could replace all men's button-down shirts and make them feel special for so many different occasions - whether it's for a musician performing on stage, a professional working in an office, or just out for fun! Over the last six months, I set out to develop this style in four variations, perfecting the design, fit, and production method to ensure the best product I could offer at a competitive price.
We have a Zipper Shirt for every occasion. You can choose from two collar styles and two colorways. See the images above for the four variations.
Choose a classic collar for a sharp look - or a mandarin collar if you're feeling extra modern.
Choose from White or Black. The white shirts feature an exposed zipper, with white satin tape exposed on the outside. The black shirts feature a set-in zipper with rainbow-colored zipper teeth.
A key part of our design process was sourcing the best fabric for the shirt. We've chosen this breathable, comfortable 100% cotton that falls at just the right weight, with great endurance and ease of wash.
Our zippers are known as the Rolls-Royce of zippers, coming from the RiRi factory in Switzerland, which has been producing high-end zippers since 1936.
We are working with an established Chinese factory with over 35 years of experience crafting impeccable men's shirts.
The Style and Fit
The shirt has a regular fit with enough ease in the sleeves and back pleats to allow for comfortable arm and back movement. The style features a square hem, so that it can be worn tucked or untucked for an equally put-together look. A small slit at each side allows for the shirt to sit flat in front and back.
Every contribution makes a world of difference!
For your $25 pledge of support, you will receive a greeting card featuring a fun photo-realistic collage of the designer's sketch of the Zipper Shirt:
For your $40 pledge of support, you will receive a 15" x 16" NOT cotton tote bag designed by NOT:
For your pledge of $170 and up, choose a Zipper Shirt from four combinations or get the whole set! After your pledge, we will send you a survey to fill in your style selections and sizes.
Why We Need You
Since the beginning of this year, we've been working hard to develop and refine the whole process behind bringing you the Zipper Shirt you see in the photos, video and on social media. To get to the next step of bringing the Zipper Shirts into production and into your hands, we need your help in order to meet minimum order quantities.
Another challenge for every independent design brand is brand awareness, and while selling directly to the consumer brings the price down, we need people like you to wear every piece loud and proud and help spread the word!
Thank you so much and we can't wait to see where the Zipper Shirt takes you!
Beyond her studies at Rhode Island School of Design, Jenny Lai has taken every opportunity to experience design from different angles of the industry. She has lived and worked in Mexico City, Rwanda, South Africa, London, Amsterdam, and New York, working at Viktor & Rolf, Boudicca, Carla Fernandez, and Bibhu Mohapatra. She began her own brand, NOT, in 2011. Jenny has presented during NYFW as part of Elle Magazine's Fashion Next runway and was selected by WWD as Next Designers to Watch within her first year. Since 2016, she has been actively involved in Flying Solo, a concept store and retail incubator for independent designers in SoHo, NYC. Jenny also regularly designs custom performance-wear for top classical musician soloists and modern dancers for stage.
If you have any questions, don't hesitate to reach out and write us at firstname.lastname@example.org
Risks and challenges
Jenny has over 7 years of experience working in the fashion industry and is familiar with the challenges involved in production. However, until now, we've worked locally within New York's Garment District to produce our garments, so this project will be our first time conducting production overseas. We are continuing to communicate with our international partners as much as we can to make sure everything goes smoothly. We hope that all items will arrive on time in its expected quality and we aim to have our orders shipped out to backers by mid December 2017. However, should any delays occur, we will notify our backers as soon as possible.Learn about accountability on Kickstarter
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