First 100% organic chewing gum. Great, long lasting flavor. No preservatives. Nothing artificial. Gluten free, vegan and biodegradable!
We are proud to introduce the first 100% organic chewing gum.
We've been working on this idea for about two years. And after all the research and testing we are now ready to go to market pretty quickly. We just need your help.
As parents we are always concerned about what we give to our children. We want to make sure we do everything we can for our children to have long, healthy and happy lives. And we want them to be able to enjoy being a kid while they are kids. One thing that is pretty synonymous with childhood is the ubiquitous bubble gum. Have you ever looked at the ingredient list on that sweet, pink delight? Gum base? You know what that is? Well, it's up to 80 synthetic ingredients including plastic nano beads. That pink color? Guess where that comes from. Red #3 which is derived from petroleum distillates or coal tar. Yum! Sometimes it also includes a sweetener. And even though that sweetener may be "natural" many times it's created or extracted by chemical means. Or even worse it's aspartame. Double yum!
And did you know that in addition to all that, the gum we chew lasts for years and years? It's fundamentally made of plastic so it stays with us forever. Cities around the world have a huge problem with it in terms of pollution.
So instead of denying our kids the pleasure of chewing gum and the hours they spend trying to create the world's most perfect bubble, we decided to create the world's most perfect gum. In a multitude of flavors.
Our commitment to you is that we will never put anything that's bad for you or your kids (or their kids for that matter) in our gum. We will provide 100% chewing fun. We will always be real good.
Real Good Gum tastes great. And there is a reason for that. We use organic flavorings derived from as close to the source as possible. Our cool minty flavor comes from real mint (a combination of spearmint and peppermint) from organic farms. Our classic bubble comes from a combination of organic flavors and our fruit flavor actually comes from organic fruits. We worked with flavoring specialists in order to develop our recipes. All our flavors last a long time. And all are delicious. All taste like what they are supposed to because they come from where they are supposed to. We think you will love them all.
Our colors are derived from organic plant sources, beets, kale and blueberries and carrots for example. They don't add flavor but they do add color.
Our gum is biodegradable. Real Good Gum was designed to last only about two weeks after chewing. It simply changes back to the simple organic ingredients from which is was created and returns to the earth.
Real Good Gum is handcrafted by gum artisans in the beautiful rain forests of Mexico. From all family run businesses. All sustainable with a small carbon footprint. These people have harvested the chicle (the sap from the Chicozapote tree) for hundreds of years and made chewing gum for as long as anyone can remember. It's a renewable resource, provides jobs and supports communities. And Real Good Gum is committed to helping these communities. We make our gum there not export the jobs away from the source. In addition, we will plant trees throughout the area and give back to the communities in which we work in other ways too.
Real Good Gum has no artificial preservatives or sweeteners. We are sweetened with cane sugar traded in compliance with fairtrade standards. We are vegetarian, GMO/GE free, also free of all additives, dairy, wheat, gluten, egg, soy, yeast, nut, peanut and corn. FREE. FREE FREE. There is a whole lot that's not in our gum. But there is a lot of taste and a lot of fun.
You will see others claiming to be natural or even organic but the reality is, they aren't.
And some of them might not even know it. You see, typically, many are made with soy lecithin. Lecithin is an additive that holds everything together. It keeps all the ingredients together with the right consistency and texture. So lecithin is necessary for a lot of products and is in most gum whether it's listed on the ingredients list or not. Sometimes it's hidden in a catch all ingredient called "gum base". And you may know that already. But what a lot of people don't know is that soy lecithin has a problem in the organic world. And that's because 90% of the US soy crop is genetically engineered. And back when the USDA drafted its organic standards for food, it made an exception for soy lecithin as there wasn't another option. As a result, many organic foods, including a lot of natural or organic gums can legally contain this tainted soy lecithin and still be labeled organic. And since GMO and non GMO fields of soy sometimes are close enough for cross pollination, it becomes kind of a slippery slope even if something is labeled non GMO or non GE.
What's the big deal with genetically engineered (GE) or genetically modified organism (GMO) soy? Well for one thing the lecithin has to be extracted using harsh chemical solvents like hexane and acetone. Generally regarded as a safe process, it's not a process that would be approved by a ton of people who are careful to eat organic. So while you thought the organic gum you were chewing was ok, maybe it's not so ok after all.
We don't use soy lecithin. If we use a lecithin (and we have to with some of our flavorings) we use sunflower lecithin. Sunflower lecithin was just approved by the US FDA in 2009 so it's pretty new in the food world. But it's better. It's extracted from sunflowers using a cold press process similar to that used for olive oil. And it's the only lecithin that can be obtained raw and chemical-free. And it actually contains some valuable nutrients. So it's good and good for you.
After a lot of sourcing and testing and working with professionals who do work developing flavors for things full-time we came up with a recipe for an all-organic, delicious gum that both kids and adults love using only six simple ingredients.
No plastic, no petroleum or coal tar, no GE or GMO. And no gluten or anything else. The way you'd make it, if you made your own gum.
Our pack size is 15 pieces. Although we will launch with three flavors; Mint, Bubble and Fruit, (our consumer research helped us pick which ones) we will be introducing more flavors down the road. Our supporters could help us with ideas on new flavors and names. We love all the ideas. Please tell us yours at email@example.com
We chose the Mexican wrestling (Lucha libre) theme for our gum because we thought it was fun, colorful and honored the traditions of our host country. The masks have historical significance to Mexico in general as the tradition of the masks dates back to the days of the Aztecs.
We are asking for your help to bring a better chewing gum to market. We will use the money raised on kickstarter to purchase gum finishing equipment. Right now the standard gum produced at the factory are the sugar coated pellets but we want to do uncoated, individually wrapped sticks. We've worked with existing machinery at the factory and been able to get to a three stick sheet. It's a little too large of a serving and limits the number of servings per package.
We need a new piece of equipment to produce a thinner five stick sheet and then we will wrap each piece in paper so it be a regular serving size. In addition we will be able to finish printing our packaging, complete the first production and to get to market. After the first shipment is sold, all the money will be put back into the next production.
We've already had interest from retailers here at home and across the country. And with your help, we will get off and running.
Thank you for your time reading this. Please let us know if you have any questions about Real Good Gum.
Risks and challenges Learn about accountability on Kickstarter
Managing a supply chain can be complicated, but we have had successes in the past with supply chains that are more complicated. This is a pretty simple, family-oriented business that can scale easily to meet US and hopefully worldwide demand.
Balancing supply and demand. This is a tricky part of any business, but we have had success in this area as well. We think the secret to success in this area is planning. We've met with retailers and devised a roll out plan that will help us manage this sometimes tricky part of business.
Importation issues. Again, we've had experience with a number of products coming from Mexico and Central America into the US. Importantly, in the past we've always been able to successfully solve any issues as they arise.
Success is important. We wouldn't ask for your help unless we thought we could achieve it. Most importantly we can adjust and flex to whatever issues may arise and overcome them. We are tenacious achievers with a solid foundation of success looking to build on that for the future of our families. And want to bring a better option for chewing gum to the world stage. We think that even a simple thing like a better gum can help change the world.
Have a question? If the info above doesn't help, you can ask the project creator directly.