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£4,366 pledged of £23,000 goal
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£4,366 pledged of £23,000 goal
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About

We creating a global resource of timeless Asana pictures & portraits of influential teachers to honour the practice and bring integrity back to the images portraying yoga. Our intention is to inspire more people to get on the mat and begin their journey of self discovery.

Together with you, we need to raise £23,000 creating the self sustaining business, ‘yogaphotography.com’. The revenue from online prints sales will enable us to continue to document the 1000’s of Asana out there. Yoga is one of the tools we are using to create transformation within todays society, so we will be creating inspirational content sharing yoga with all communities around the world.

We need to touch peoples souls today and photography does just that, just like yoga, and thats why we're combining photography with yoga to create real impact in today’s society for a sustainable future.

Key aims  

The core intention for this project is to inspire. Inspire more people into the world of yoga through photographic art. We have this beautiful and ancient practice that has the potential to give us so much, yet most images that portray the practice don't do it justice - what I seek is to honour Yoga through the medium of photography.

Creating an online resource for both practitioners & non-practitioners to use and hopefully gain further understanding on yoga. This is the first step in establishing a self sustaining business through museum quality print sales of teachers and asana that will enable us to continue documenting each and every asana with the help of some key teachers.

Working with German face reader, Eric Standop, we will gain deeper understanding of these key teachers we seek guidance from. Each teacher will have a poem accompanying the portrait, highlighting the essence of their true self.

What is the initial investment for…?  

The initial investment is for the production costs of the first 3 series of the Ashtanga practice with John Scott, Dr. Ronald Steiner & Laruga Glaser, this combined with the teachers we have already photographed will become the foundation blocks of ‘yogaphotography.com’ The initial investment will also cover all other costs associated with running a kickstarter campaign, below is an outline of what the funds will be used for : 

Film, Developing, Print & Scan - £10,450  

Equipment rental - £1,250  

Transportation and logistical cost - £2,100  

Reward costs (estimate) - £3,906  

Postage costs (estimate) - £1,075  

Contingency - £2,000   

Kickstarter & transaction Fees £2,130

The website

 

 

 

Print Sales

The main revenue stream from the site, enabling this to be self sufficient, will be from museum quality print sales. Each and every image on ‘yogaphotography.com’ will be available as professional C-type digital prints, Digital C-types are real photographic prints, created on light sensitive professional photographic paper using a finely balanced RGB light source, the rest of the process is much the same as traditional analogue processing - the paper is processed in a photographic developer, followed by bleach fix before being washed to remove the processing chemicals. In addition to print, there will also be framing options and worldwide delivery options.

Why Richard...? 

With a fashion and portraiture background Richard comes to this with with a keen eye for detail meticulously working to create timeless striking imagery. Richard has worked with many leading teachers in various different yoga communities with strong links to Ashtanga & Jivamukti, as well as leading teachers within the broader Yoga communities, Mark Whitwell, Danny Paradise, Rusty Wells, Petros Haffenrichter & Dechen Thurman, to name a few. He has worked closely with the Yoga Journal in Germany, been exhibited in the National Portrait gallery in London with a portrait of Jivamukti Yoga London Directors, Cat & Phil Douglas, and journeyed to Mongolia to document the first ever Yoga retreat in the East Gobi Desert with Emma Henry, Lululemon & Reclaim Your Self. As well as being featured in the prestigious photographic magazine 'Black + White' alongside the great David Bailey.

Why Doug...?

Developing his first e-Commerce website for print ordering in 1997 (Repronet, a version of which is still active today), Douglas has gained a wealth of experience as a developer, designer and campaign management consultant. Combining his passion for solution design and his practise of yoga, his team at VEN have created YogaWebsite - the most advanced website & app solution for the delivery & booking of classes, workshops, events, courses and retreats with online membership management. His community building solutions have helped organisations on a global scale where projects include: 32 local-market websites for Grayling in 16-languages, using 4-scripts; managing event campaigns and membership management for World Energy Council’s Energy Leaders Summits and World Energy Congress (10,000 participants), automating processes for email invitations, to portal registration, through to the generation of print-ready PDF event booklet within 60-seconds. The implementation of website analytics goals and reporting for Charles Worthington, Anna Sui, T-Mobile and Boots round off the experience Douglas will bring to helping Yoga Photography reach out to an ever expanding audience that love the practice, photography, or both.

Face Reader - Eric Standop

Words were always his friends. A bridge to strangers. However, although words connect, they can manipulate as well. Eventually standop had the feeling he had heard them all too often, they somehow were failing to convey meaning beyond that of whit noise.

The magic of a smile seemed more powerful and honest than words. the face speaks its own language. Standop wanted to control it, to really understand people. To recognise their true selves. He had found his destiny.

Finally standop looks behind the fog of words. Standop reads the face, revealing the authentic side of a person. Bluntly, who would not want an unadulterated view of himself or others?

Guru's - Helping us find our inner Guru

A teacher, a good teacher that is, functions as a pointer to truth, but not a giver of truth. A good teacher is merely a catalyst. - Bruce Lee

These teachers are all but guides helping us on our journey, our quest to find our one and only Guru, ourself. They are messengers with words of wisdom and understanding pointing us inwards.

Teachers Involved 

Dr. Ronald Steiner, John Scott, Anastasis,Rusty Wells, Nahko Bear (NAHKO & Medicine for the People), Cat Alip-Douglas, Danny Paradise, Laruga Glaser, Mark Whitwell, Lala & Villas, Kitty & Eric Strand, Cat & Phil Douglas. All of these portraits are available as 

Estimated Delivery

We have given a conservative completion date of December 2016, the campaign is running until the end of July, estimating funds will be cleared by the end of August - mid September. This then gives us 3 months to work through the processing, developing scanning, and then the lengthy process of retouching, uploading and site build. We hope to fulfil most of the print rewards far earlier than this, it will be just the digital rewards and the website Launch that will take a little longer - December 2016 is the date for these.

REWARDS 

The Fibonacci sequence is visible all around us everywhere we look in every living thing, so felt it apt to use this sequence as a reference point for the sponsorship tiers. All rewards tiers are on the right, some that may need additional information and reference images are below.

— — — — —

£5 - One Portraits of a Soul - Yoga Edition postcard.

— — — — — 

£13 - One sun salutation dedicated to you, recorded and posted as an update weekly. Once a week, I will record myself doing a series of Sun Salutations, at the beginning of each I will dedicate to you, giving you my blessing. This will be delivered once a week starting 7 days after launch, here in the 'Updates' section. 

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£34 - Contact sheets from the development process, up to four 4x5inch Āsana pictures on one page. This is a unique look in to the process of traditional photographic methods. As you will see, there are 3 reward tiers here, one for each of the 3 teachers & series. Please choose which teacher or series you'd like to receive. Contact sheets are an integral part of the traditional photographic process, it's the first time we ever get to see what we have captured. Contact sheets are an integral part of the traditional photographic process, it's the first time we ever get to see what we have captured.  

— — — — —

£55 - One digital C-Type print from 'yogaphotography.com', once the site has launched you'll receive a redemption code enabling you to purchase one 10x8 inch print of any image on the site. We are among to launch with between 250 - 300 images. Most of my instagram account will be available - https://www.instagram.com/yogaphotographer/ along with the first 3 series of the Ashtanga sequence

— — — — — 

£89 - One 10x8inch Silver Gelatin hand print of an Āsana with either John Scott, Dr. Ronald Steiner or Laruga Glaser. As you will see, there are 3 reward tiers here, one for each of the 3 teachers & series. Please choose which teacher or series you'd like to receive. This could be any Āsana from each series, including the fundamentals and finishing sequence. 

— — — — — 

£144 - One 10x8inch Silver Gelatin hand print most from the rare Polaroid Type 55 Film, some from Kodak Tri-x 320 black & white sheet film. For the portrait of Nahko Bear, this will be a traditional negative made from a digital file as this is an overlay. Choose from of one of the 12 'Guru's - Helping us find our inner Guru'.

— — — — — 

£233 - One Portrait & one Āsana 10x8inch Silver Gelatin hand print . This is from the development process of the first 3 series of the Ashtanga practice with a choice of John Scott, Dr. Ronald Steiner or Laruga Glaser. The Āsana picture could be any from the series.

— — — — —

£610 - Limited edition 20x16inch Silver Gelatin hand print from 'Guru's -  Helping us find our inner Guru' series. Each portrait is limited to a run of 10 (5 of each teacher/couple will be available through this campaign - Please message me for availability of each teacher otherwise I have to add 10 rewards)

— — — — — 

£987 - Portraits of a Soul 

Portrait session with me (1hr), Face reading Poem by German Face reader, Eric Standop and framed 10x8inch Silver Gelatin print framed. One sheet of expired and incredibly rare Polaroid Type55 film will be used along side traditional negative film. In addition 2/3 Images will be scanned and supplied digitally

Although travel & expenses are not included, I do travel quite regularly now to Germany, Switzerland & Sweden. If you are interested, please contact so we can see what we can work out regarding logistics.

— — — — — 

£1,597 - Friends/studio digital package 5 Pax.

1 day with Richard for up to 5 students to create a series of their very own Asana pictures. Each student will have 1 ½ hours shooting time and receive 7 final retouched B&W images.

This works out to be £319.4 per person, rally your friends to get a great deal on new asana pictures.

All images will be created digitally.

Travel + expenses + prints not included.

— — — — — 

£2,584 - Friends/studio digital package 10 Pax.

2 consecutive days with Richard for up to 10 students to create their very own Asana series pictures. Each student will have 1 ½ hours shooting time and receive 7 final retouched B&W images.

This works out to be £258.4 per person, rally your friends to get a great deal on new asana pictures.

All images will be created digitally.

Travel + expenses + prints not included.

— — — — — 

Music Credit Gratitude to Andreas Loh for the incredible piano music, the piece used in the film is Guruji, to find out more about Andreas and his music, click below. www.andreasloh.com 

— — — — —

Risks and challenges

The initial phase is complete, the images of the first 3 series of the Ashtanga sequence have all been shot, they are currently sat in my print draw waiting for funds to have everything developed, printed, scanned & retouched. Along with all images already in my library ready to go online.

There is a chance 1 or 2 images don't turn out, it's a risk that traditional photographers always face, so I may need to revisit one of the teachers for 1 or 2 Āsana. But we will still be able to fulfil all rewards and have images online awaiting the final one or two.

As with anything technical, online based, there could be unforeseen circumstances in developing & coding a site of this nature, so we may have delays in projected launch of the site, however, this won't affect the majority of funding tiers, most are not reliant on the website going live.

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Support

  1. Select this reward

    Pledge £3 or more About $4

    Your name out there

    Named contributor on the website

    Thank you...! You will receive Kickstarter backer updates digitally as your reward - here in the updates section. Your support helps get us one step closer to inspire more people into this wonderful world of Yoga.

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    Pledge £5 or more About $7

    Portraits of a Soul - Yoga postcard

    One post card, Portraits of a Soul - Yoga Edition postcard with Shiva Shankar.

    Huge thanks & named contributor on the website

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    Pledge £8 or more About $11

    Single postcard - Guru's series

    One post card, from 'Guru's - Helping us find our inner Guru' series - choice of 12 teachers, with poem on the reverse.

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    Pledge £13 or more About $19

    Dedicated Sun Salutation

    One sun salutation dedicated to you, recorded and posted as an update weekly - here in the updates section. Your support helps get us one step closer to inspire more people into this wonderful world of Yoga.

    Huge thanks & named contributor on the website

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  5. Select this reward

    Pledge £21 or more About $30

    5 Postcards - Guru's series

    Pack of 5 postcards, from 'Guru's - Helping us find our inner Guru' series - choice of 12 teachers, with poem on the reverse.

    Huge thanks & named contributor on the website

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    Pledge £34 or more About $49

    Contact Sheet - John - Primary

    Contact sheets from the development process, each sheet contains up to 4 Āsana.

    John Scott - Primary series.

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    Pledge £34 or more About $49

    Contact Sheet - Ronald - Intermediate

    Contact sheets from the development process, each sheet contains up to 4 Āsana.

    Dr. Ronald Steiner - Intermediate series.

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    Pledge £34 or more About $49

    Contact sheet - Laruga - Advanced A

    Contact sheets from the development process, each sheet contains up to 4 Āsana.

    Laruga Glaser - Advanced A series.

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    Pledge £55 or more About $79

    Pack of postcards - Guru's series

    Pack of 12 postcards, from 'Guru's - Helping us find our inner Guru' series - all 12 teachers, with poem on the reverse.

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    Pledge £55 or more About $79

    One10x8inch Digital C-Type print

    One Digital C-Type 10x8inch print from 'yogaphotography.com'. Once the site is launched we will send a code for you to redeem one print of your choice. You will be among the first to order from the site :)

    We are predicting to have 250 - 300 images, both Asana and portraits to choose from for the initial launch of the site.

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    Pledge £89 or more About $128

    One Āsana from the Ashtanga sequence

    One Āsana 10x8inch Silver Gelatin hand print. Printed on Ilford resin coated paper. This is from the development process of the first 3 series of the Ashtanga practice with a choice of John Scott, Dr. Ronald Steiner or Laruga Glaser. The Āsana picture could be any from the series

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    Pledge £144 or more About $207

    Portrait Print - 'Guru's' series

    One 10x8inch Silver Gelatin hand Print printed on Ilford warm tone fiber based paper, from the 'Guru's - Helping us find our inner Guru' series. Choose from of one of the 12 teachers.

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    Pledge £233 or more About $335

    One Portrait & one Āsana Print

    One Portrait 10x8inch Silver Gelatin hand Print, printed on Ilford warm tone fiber based paper, & one Āsana 10x8inch Silver Gelatin hand Print printed on Ilford resin coated paper. This is from the development process of the first 3 series of the Ashtanga practice with a choice of John Scott, Dr. Ronald Steiner or Laruga Glaser. The Āsana picture could be any from the series.

    Pack of 12 postcards, all the 12 teachers.

    One sun salutation dedicated to you, recorded and posted as an update weekly.

    Huge thanks & named contributor on the website.

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    Pledge £377 or more About $541

    3 Portrait Prints - 'Guru's' series

    Three 10x8inch Silver Gelatin Portrait hand Prints, printed on Ilford warm tone fiber based paper, from the 'Guru's - Helping us find our inner Guru' series. Choose from of one of the 12 teachers.

    Huge thanks & named contributor on the website.

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    Pledge £610 or more About $876

    Limited edition 20x16inch Silver Gelatin

    Limited edition 20x16inch Silver Gelatin Portrait hand Print Portrait, printed on Ilford warm tone fiber based paper, from 'Guru's - Helping us find our inner guru' series. Each portrait is limited to a run of 10 (5 of each teacher will be available through this campaign - Please message me for availability of each teacher otherwise I have to add 12 rewards)

    One sun salutation dedicated to you, recorded and posted as an update weekly.

    Huge thanks & named contributor on the website.

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    Ships to Anywhere in the world
    Limited 0 backers
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  16. Select this reward

    Pledge £987 or more About $1,417

    Portraits of a Soul

    Portrait session with me (1hr), Face reading Poem by German Face reader, Eric Standop and framed 10x8inch Silver Gelatin hand print. One sheet of expired and incredibly rare Polaroid Type55 film will be used along side traditional negative film. In addition 2/3 Images will be scanned and supplied digitally

    One sun salutation dedicated to you, recorded and posted as an update weekly.

    Huge thanks & named contributor on the website.

    Travel + expenses not included

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    0 backers
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  17. Select this reward

    Pledge £1,597 or more About $2,293

    Friends/studio digital package 5 Pax.

    1 day with Richard for up to 5 students to create a series of their very own Asana pictures. Each student will have 1 ½ hours shooting time and create 7 final images.
    This works out to be £319.4 per person - rally your friends to get a great deal on new asana pictures.

    All images will be created digitally.

    Travel + expenses + prints not included.

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    Limited 2 backers
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  18. Select this reward

    Pledge £2,584 or more About $3,710

    Friends/studio digital package 10 Pax.

    2 days with Richard for up to 10 students to create their very own Asana series pictures. Each student will have 1 ½ hours shooting time and create 7 final images.
    This works out to be £258.4 per person - rally your friends to get a great deal on new asana pictures.
    All images will be created digitally.

    Travel + expenses + prints not included.

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Funding period

- (42 days)