We want to create a line of outdoor gear and accessories that will provide a wider variety of style and comfort to multiple markets. We have always taken great pride in what we wear, and we believe that it is important to feel confident and comfortable while standing out.
We want our company to produce a new model of every item at the beginning of every year to enable us to stay relevant and keep up with the quickly changing trends. Providing the newest technology is important as well. Our goggles will come with a variety of lenses for your comfort in many different weather conditions. We want people to be proud of what they wear and how they look while representing a locally owned company.
Not only do we value style and comfort, but we also take great pride in being a part of such an amazing and diverse communtiy. Once we have built a strong foundation for our new company, we would like to highlight two separate products once a year.
The first product will feature a foundation such as a local wildlife refuge, the Humane Society, Boys and Girls Club and others. A percentage of all proceeds from that specific product will be donated at the end of the year.
Our second highlighted product will give our community the opportunity to submit designs of their own that will have the chance to be featured on that item. They will earn a percentage of the profits at the end of the year. Creativity and community involvement is very important to us. We want to be a part of people’s day to day lives and give back to our supportive and strong community.
Risks and challenges
One of many risks is overcoming our competition in a saturated market. Being a small and privately owned company we have the ability to sell our product at about 15% less than our competion while still making a profit. Using social media to advertise and only offering our product online, we will be able to keep all the money with in the company. Once we have grown to a comfortable size, offering our product in local stores will become an option. Another challenge we have faced is finding a manufacturer that can provide us with a quality that satisfies us, without costing an arm and a leg.Learn about accountability on Kickstarter
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