Farmers Blend Coffee - a Vietnamese Specialty
Farmers Blend Coffee - a Vietnamese Specialty
Coffee connects People. Introducing the fascinating & delicious Vietnamese coffee culture; explore a world full of flavors & diversity
Coffee connects People. Introducing the fascinating & delicious Vietnamese coffee culture; explore a world full of flavors & diversity Read more
About this project
my name is Dietmar, I am a German National living in Vietnam the past 9 years. I am married to a beautiful Vietnamese women and we have a wonderful 4 year old son together. Live is great. I am also the Founder of Farmers Blend Coffee, an Artisan Coffee Roaster located just outside of Ho Chi Minh City. I created Farmers Blend Coffee with a single mission; Introducing the fascinating Vietnamese Coffee Culture to the world. Why? Because it"s a unique combination of deliciously brewed, high quality coffee combined with the ability to enjoy quality time with the people you love and care about.
We created Farmers Blend Coffee end of 2014 after researching Vietnamese Coffee and connected with local Farmers in the central Highlands the past 6 years. Our goal was to make something special, something we can be proud of. So we partnered with local coffee Farmers and arranged direct trade agreements. This not only enables a sustainable living for the farmers and their families, but also it ensures the highest quality coffee, straight from the farmers. We pay an above market price to minority farmers and educate them about coffee growing and processing - in return we get "first hand" deals for upcoming harvests to be able to selected the finest beans.
Beginning of 2016 we started selling our delicious coffee thru amazon.com in the USA. This was a big and important step for us to gain the trust of our customers and increase awareness of Coffee from Vietnam. We have been voted Amazon's #1 Release in the Coffee Category.
Running into some major issues with our past Logistic Partner beginning of 2017 we decided to put our Amazon Business on hold. We have not been able to pre-finance our green coffee beans, working expenses and the shipping / fulfillment costs which arise when working with amazon.com. The eCommerce platform makes payment to their 3rd party vendors only once the products are sold which would have created a negative cash flow for our small coffee company if we would have decided to continue this strategy.
Kickstarter allow us to continue our mission without falling into the negative cash flow trap whereas we can ensure the immediate and risk free shipping of all our perks to coffee lovers around. We are fully setup and have new logistic as well as fulfillment partners in place to ensure a smooth and on-time delivery.
Doing business out of Vietnam has it's challenges. Shipping & logistics are expensive for small volumes which makes it difficult for us to reach new customers. With the funds we raise through Kickstarter we are planning to setup a new eCommerce Infrastructure which will enable us to work with North American / European & Hong Kong based warehouse and fulfillments services. This will allow us to fulfill orders immediately as we receive them with local shipping rates and without long waiting times.
What about freshness you might ask? To ensure the freshest coffee experience possible, we are only working with Airfreight Cargo. From the time we roast the coffee to the delivery into warehouse and fulfillment services it takes a maximum of 2 to 3 weeks. When the coffee arrives on your door, it will never be older than 4 to 5 weeks. Our package is designed for export purposes to keep long-lasting freshness without the loss of aroma and flavors. We are planning to consistently keep freshly roasted coffee in our fulfillment centers, meaning Inventory Management is key to ensure a high quality product arrives at your doorstep; over and over!
- The Saigon Times
- Oi Magazine (page 28)
- Perfect Daily Grind
- Stir - Global Business Insight on Tea and Coffee
- Kansas City Coffee Geek (Blog)
- Coffeeis.me (Podcast)
- Digital Journal
- LittleCoffeePlace.com (Blog)
- What Previous Customers Say (Youtube)
Our Working Process:
Source quality green coffee from reliable and trusted coffee farmers with whom we have built a relationship over the past years.
Purchase high quality green coffee for a premium price to not only ensure a unique drinking experience but to create a sustainable living for local coffee farmers.
Hand sort green coffee beans to remove defects and unwanted foreign matter.
Slow roast the coffee beans with passion and knowledge to create an unforgettable coffee aroma with distinct tasting profiles.
Blend & package the coffee and get it ready for shipment.
To minimize shipping delays and the keep freshness while in transit, we only work with airfreight carriers. The time from roasting to your doorstep will never be longer than 4 to 6 weeks. (likely shorter)
As our Perks are available "worldwide" and various counties have different postal services and postal rates we have decided to Flatrate share the shipping expenses.
We will charge a flat 3 Euro shipping rate, regardless of the destination. Should the Campaign be "over" funded at one point, we will reimburse shipping costs to our backers.
Higher Volume shipping, will result in lower logistic costs per unit and the 3 Euro extra are calculated with our funding goal of 3000 Euro. Should, at any point we exceed this goal, we will be in a position to renegotiate logistic fees with our partners and therefore would refund an appropriate amount to our backers.
Use 15 to 20g of medium fine coffee ground and place them in the chamber of the coffee filter. Slightly compress with the included tamper.
Pour a few ml water on top of the grounds and allow to coffee to "bloom" to be able to extract all coffee flavors during the process. Add 50 to 60ml "just before boiling" water and brew.
Lean back and relax while the coffee is dripping slowly on top of the sweetened condensed milk, creating a wonderful color contrast.
Add ice or drink it hot. Enjoy Responsibly....
THANKS FOR SUPPORTING OUR
CAMPAIGN - ENJOY RESPONSIBLY :-)
Risks and challenges
As we are an established Roasting Company we have all equipment ready to go. We are immediately able to fulfill your Perks without any risk. Having exported to the EU and the US before, we know what challenges lay ahead and we are ready to tackle eventual obstacles.
One of our concerns is, in case the campaign gains more momentum than expected, we might have to sent more than 1 shipment to our fulfillment partners which would result in a longer waiting period (max. 1 month).Learn about accountability on Kickstarter
Support this project
- (25 days)