Fifield E-Bikes: Revamping the Jetty
Designed for the open road and narrow storage space, the Jetty is the perfectly adaptable transporter; but we want to make it better!
4 Years in the Making
We've been producing, designing, and distributing e-bikes here at Fifield for a few years. In that time we've studied the e-bike market vigorously, handled various technical issues, and built an infrastructure to manufacture, distribute, and support our bikes. After working out the inevitable kinks we've launched a full product line of five bikes, two of which are hand crafted by master bike builder, Ted Wojcik.
Our most popular bike thus far has been the Jetty. It's the least expensive model we offer, and the perks of a folding electric assisted bike are endless. The Jetty is perfect for city commuters, lovers of the outdoors, and anyone who has a difficult time getting out on a bike for one reason or another. We've had a great response to our first run of Jettys, but we've also found areas for improvement along the way. With your help we're hoping to add some serious upgrades to our folding travel companion while keeping the same low price!
Our current model boasts great features like Shimano 7-speed gears, Textro disk Brakes, Kenda reflective tires, and an integrated and removable lithium battery...
There are various aspects of our design that we love and want to keep consistent, but we also found areas that need improvement. Our team worked closely with our manufacturing department over the past year to redesign our beloved travel companion and make it even better.
The result is a lower maintenance, more efficient, and extra safe Jetty...
We've negotiated to keep costs down on these new upgrades while maintaining the overall quality we commend ourselves on. We've already paid for the 2015 designs and are ready to embrace the costs of the new and improved parts. The manufacturers are awaiting our confirmation to begin production, which may seem a bit premature if we weren't so confident in the Kickstarter community. Because of the pre-existing relationship we have with our suppliers, the waiting time for receiving your Jetty will be cut down drastically.
Here's a look at how we see this all "unfolding"...
When setting up this campaign we wanted to set our project goal as low as we could. Our intentions behind this revolve around getting our bikes to you as soon as possible, and we hope to begin production before our 30 days are up. As soon as we reach our goal of $30,000, the order will be placed and this exciting adventure will begin! We've set our project budget at the minimum dollar amount it will take to make these upgrades without neglecting quality. Our goal factors in the costs of the e-bike upgrades, the quality control it will take to ensure these upgrades are done within our standards, and the extra costs to safely ship these bikes to our backers.
Here is how our budget breaks down...
In order for us to make this project a reality, we need your help towards reaching our goal. Any pledge amount gets us closer to production and there's a reward for any spending level. Besides getting your hands a brand new Jetty electric bike, you can also receive exclusive merch for backing our project.
Check out the awesome rewards we're offering for each pledge level...
Risks and challenges
Once our funding period has closed our campaign will truly be just beginning. This is where having a dedicated and experienced team comes into play. Over the past 3 years we have learned the quarrels of working in the electric bike industry and have developed a strong infrastructure to deal with foreseeable issues. This isn't to say that issues won't come up during our production run, but we're very well versed in how to deal with these issues effectively.
We've nailed down a consistent shipping system and developed a strong and communicative relationship with our manufacturer. In order to minimize production surprises for our backers, we've already done our homework about what a project like this is going to take. We already know that our revamped design is completely feasible and that getting the products into your hands can be done in an efficient and timely manner. Once the funding comes in we'll be ready to actually get the ball rolling, but until then we will be putting all the pieces in the right place.Learn about accountability on Kickstarter
- (30 days)