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A sustainable, ecological, child & pet friendly designer tree made of wood for the holidays that packs up efficiently for safe storage.
A sustainable, ecological, child & pet friendly designer tree made of wood for the holidays that packs up efficiently for safe storage.
97 backers pledged €11,511 to help bring this project to life.

About

YELKA △ The Minimalist Wooden Christmas Tree project video thumbnail
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YELKA △ The Minimalist Wooden Christmas Tree

€11,511

97

We are a small family design studio named Hello Yellow House, and our ambition is to create a modern and eco-friendly Christmas tree. Our design is built using sustainable methods and materials, doesn’t leave needles, can handle some bumps from our son and dogs, and packs up neatly. After several years of designing and prototyping we have finally arrived with a tree that we are ready to share on Kickstarter. Its name, Yelka, was derived from the Slovenian word Jelka meaning a ‘fir’ tree. We hope to earn enough support to expand our workshop and create new designs and products in the future. We’d greatly appreciate your support!

Greetings cards come in oak, walnut or maple veneer
Greetings cards come in oak, walnut or maple veneer

We value ecological and renewable methods and materials and chose to work with wood for its natural warm colouring; all of which is sourced here in Slovenia. We work with a local business for the laser-cut stands. The wood is treated with natural oils while the metal is painted using powder coating – the most environmentally friendly method that leaves no paint waste. No plastic is used in the tree or its packaging, and the box is designed for re-use.

Artificial plastic trees do one thing well, and that’s survive for years. We love the idea of longevity and reusing things which encouraged us to develop a more sustainable alternative artificial tree. The tree was designed to fit into a variety of contexts visually, to pack away efficiently, and to last for years.

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Assembly is quite quick and straightforward – the stand is composed of a metal base and rods that use two screws to lock together (allen/hex key provided). After that, the branches can be stacked on directly. It can also be done all-at-once by arranging the pieces horizontally on a table and running the stand through the aligned centres.

The trees are available in Small (75 cm/2,46 feet high), Medium (100 cm/3,28 feet high), and Large sizes (150 cm/4.92 feet high).

3 WOOD TYPES
Select from darker walnut, mid-tone oak, and bright maple.
(Note: the large Yelka is only available in oak and maple)

3 STAND COLOURS
Available in Jet Black, Pastel Green, and Pure White.

2 STAND SHAPES
Both sturdy and durable, you can choose either a square or cross base.
(Note: large Yelka trees (150 cm/4.92 feet high) always come with a square base)

We took a lot into consideration when designing the packaging in both the ecologically efficient use of materials and the compact shape for shipping and storage. Each branch has a counterpart that snugly fits together, eliminating the need for extra packing material. We wanted to encourage re-use by making the box a perfect home for Yelka if it’s not being displayed.  

The little ones can be quite mischievous around this time of year. Our dogs can be a little clumsy around Christmas trees sometimes, and we know of cats that tend to treat fir trees as scratching posts. The geometric nature of Yelka’s design means decorating and arranging can also a lot of fun with children. With its sturdy base our tree can withstand quite a lot of rough and tumble. 

We reached our goal, so now we are offering as an upgrade a laser engraved option for your trees. The laser-engraved parallel lines on the front go the opposite direction to those in the back so you can flip to change orientation.

The price of engraving is €20 ($23) for the small, €40 ($46) for the medium, and €60 ($69) for the large. Just update your pledge and let us know via message that you would like an engraved Yelka. If you have any questions about engraving or how to update a pledge be sure to let us know.

If we reach 10k, we will put on offer a limited pledge of 5 XL Yelka trees, that will be 200 cm (appox. 6.5 ft) tall, oak or maple with a square stand in jet black, pastel green or pure white colour.

 

Firstly Evgen prepares the exact dimensions before sawing. The holes are then made in the centre of each branch. Following that the branches are lightly sanded (with some help from Tinca and Uroš). Finally, linseed oil is applied. Evgen wipes off the excess oil and, with a little bit of elbow grease, gives it a subtle shine. We work with a local metal company who laser cut and ecologically powder-coat the stands. 

For the packaging specified designs are sent to a local company where they are cut into cardboard. After getting these pieces and while still flat, Uroš begins screen printing the design directly onto their surface. Finally the package is assembled, ready to compactly fit the Yelka before shipping. 

The felt stockings are made of two pieces of felt in the shape of houses (our studio’s logo) that are then carefully sewn together by Tinca. In lieu of a smokey chimney, colourful ribbons are cut to size and threaded through for hanging. 

The greeting cards are made with veneers of the same kinds of wood used for the Yelka. Laser cutting of the wood is done through a local business and after recieving the veneers back we then glue this together with a rich, thick paper. 

We at Hello Yellow House are a closely-knit family studio based in Ljubljana consisting of two architects (Evgen and Tinca) and a graphic designer (Uroš). Slovenia is a country where there’s been a long history of woodworking, inspiring us to include it in our designs. Together we strive to create practical and affordable quality products. Our studio’s aim is to create more sustainable interior products, so we’re hopeful that this campaign will help us to continue along our path.   

We don’t always work alone though, we’re proud to credit our friends and colleagues who have helped us in creating our campaign:   

Evgen de Gleria, creator
Tinca Furlan, creator
Uroš de Gleria, creator & project manager
Ethan Grant, campaign advisor
Andrej Lamut, photography & DOP
Tadej Abram, editing
Blaž Žnidaršič, product photography

Risks and challenges

Until we earn enough to expand our business to bring our batch production up a notch, or move on to special editions, our production will be limited to what we can do with our current resources. Early-bird rewards are limited to ensure they arrive before Christmas this year. We will be doing everything we can to adapt and prepare for orders beyond that too, though before hitting our goal we cannot promise that non-early-bird rewards will arrive before January. However, rewards backed sooner give us the best opportunity to build and ship worldwide in time for Christmas so if this is important to you please try and back us as early as you can! Feel free to message us if you have any questions about delivery times. Through our updates we’ll keep you posted on where the production is at during and after the campaign.

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Support

  1. Select this reward

    Pledge €7 or more About $8

    Christmas Thank You Card

    We appreciate your support! Receive a Christmas card from us as a token of our gratitude.

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    8 backers
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  2. Select this reward

    Pledge €14 or more About $16

    3 x Greeting Card

    Receive 3 Greeting cards with this reward.

    Includes:
    • 1 x Oak Veneer Card
    • 1 x Maple Veneer Card
    • 1 x Walnut Veneer Card
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    Ships to Anywhere in the world
    7 backers
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  3. Select this reward

    Pledge €17 or more About $19

    1 x Christmas Stocking

    Receive our felt sewn Christmas Stocking with your choice of ribbon colour.

    Includes:
    • Christmas Stocking
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    Ships to Anywhere in the world
    0 backers
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  4. Select this reward

    Pledge €33 or more About $38

    3 x Christmas Stocking

    Receive three Christmas stockings, each with your choice of ribbon color.

    Includes:
    • 3 x Christmas Stocking
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    Ships to Anywhere in the world
    2 backers
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  5. Reward no longer available

    Pledge €97 or more About $110

    Early bird - Small YELKA

    Receive a Small YELKA (75 cm / 2,46 feet high) Christmas tree with this reward, including your choice of wood (oak, maple, or walnut) and stand colour (Jet Black, Pastel Green, and Pure White). Early bird offers have the best opportunity to arrive before Christmas.

    Includes:
    • Small YELKA
    • Greeting Card
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    Ships to Anywhere in the world
    Reward no longer available 15 backers
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  6. Select this reward

    Pledge €115 or more About $131

    Small YELKA

    Receive a Small YELKA (75 cm / 2,46 feet high) Christmas tree with this reward, including your choice of wood (oak, maple, or walnut) and stand colour (Jet Black, Pastel Green, and Pure White). This pledge will ship in December and should arrive before Christmas.

    Includes:
    • Small YELKA
    • Greeting Card
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    Ships to Anywhere in the world
    6 backers
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  7. Reward no longer available

    Pledge €126 or more About $143

    Early bird - Medium YELKA

    Receive a Medium YELKA (100 cm / 3,28 feet high) Christmas tree with this reward, including your choice of wood (oak, maple, or walnut) and stand colour (Jet Black, Pastel Green, and Pure White). Early bird offers have the best opportunity to arrive before Christmas.

    Includes:
    • Medium YELKA
    • Greeting Card
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    Ships to Anywhere in the world
    Reward no longer available 15 backers
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  8. Select this reward

    Pledge €158 or more About $180

    Medium YELKA

    Receive a Medium YELKA (100 cm / 3,28 feet high) Christmas tree with this reward, including your choice of wood (oak, maple, or walnut) and stand colour (Jet Black, Pastel Green, and Pure White). This pledge will ship in December and should arrive before Christmas.

    Includes:
    • Medium YELKA
    • Greeting Card
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    Ships to Anywhere in the world
    6 backers
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  9. Reward no longer available

    Pledge €184 or more About $209

    Early bird - Large YELKA

    Receive a Large YELKA (150 cm / 4,92 feet high) Christmas tree with this reward, including your choice of wood (oak, maple, or walnut) and stand colour (Jet Black, Pastel Green, and Pure White). Early bird offers have the best opportunity to arrive before Christmas.

    Includes:
    • Large YELKA
    • Greeting Card
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    Ships to Anywhere in the world
    Reward no longer available 15 backers
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  10. Select this reward

    Pledge €229 or more About $260

    Large YELKA

    Receive a Large YELKA (150 cm / 4,92 feet high) Christmas tree and large square base with this reward, including your choice of wood (oak or maple) and stand colour (Jet Black, Pastel Green, and Pure White). This pledge will ship in December and should arrive before Christmas.

    Includes:
    • Large YELKA
    • Greeting Card
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    Ships to Anywhere in the world
    1 backer
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  11. Select this reward

    Pledge €455 or more About $517

    Extra large YELKA

    Receive an Extra Large YELKA (200 cm / 6,56 feet high) Christmas tree and large square base with this reward, including your choice of wood (oak or maple) and stand colour (Jet Black, Pastel Green, and Pure White). This pledge will ship in December.

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    Ships to Anywhere in the world
    Limited 0 backers
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  12. Select this reward

    Pledge €486 or more About $553

    Winter Forest

    This package includes a Small, Medium, and Large YELKA, 3 Greeting cards, and 3 Christmas stockings. The wood, stand, and ribbon colour can be selected for each model. This pledge will ship in December and should arrive before Christmas.

    Includes:
    • Small YELKA
    • Medium YELKA
    • Large YELKA
    • 3 x Christmas Stocking
    • 3 x Greeting card
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    Ships to Anywhere in the world
    Limited 2 backers
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  13. Select this reward

    Pledge €757 or more About $861

    Frozen Forest

    This package includes a 2 x Small, 2 x Medium, and 1 x Large YELKA, 5 Greeting cards, and 5 Christmas stockings. The wood, stand, and ribbon colour can be selected for each model. This pledge will ship in December and should arrive before Christmas.

    Includes:
    • 2 x Small YELKA
    • 2 x Medium YELKA
    • 1 x Large YELKA
    • 5 x Christmas Stocking
    • 5 x Greeting Card
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    Limited 0 backers
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Funding period

- (32 days)