Trashion Forward - The Rise of Sustainable Luxury
A limited edition hardback book focused on the future of sustainable luxury including thoughts from a few industry leaders.
TRASHION FORWARD - A BOOK ON THE RISE OF SUSTAINABLE LUXURY
Just over 2 years ago I started a lifestyle blog focused on sustainable fashion, design and more recently travel. With Trashion Forward I am supporting the rise in sustainable luxury by featuring industry thought leaders and showcasing some amazing pieces from around the world many of which have been made from trash such as the dress in the front cover image which is made of old Vogue magazines. In addition a portion of published proceeds will go to Fashion Revolution, a global movement calling for greater transparency, sustainability and ethics in the fashion industry.
My interest in sustainable fashion and design started at an early age. You see I grew up as the youngest of 5 and although I did not realise at the time my mother introduced me to the concept of sustainable fashion by occasionally treating me to clothing my older brothers had outgrown or no longer wanted. Over the years I have continued to make sustainable purchases in line with my lifestyle and through my work with the blog I have been fortunate to discover and work with some amazing brands from around the world, learnt about their story and how they are driving change in the fashion and design industry.
Po-Zu, a company that uses various innovative and sustainable materials including Pinatex 'made from pineapple' to make stylish shoes. "I support initiatives such as Trashion Forward as I think it's really important to raise awareness of issues surrounding ethical fashion and footwear, hopefully you will support it too." Sven Segal, CEO & Founder, Po-Zu
Bernardo Urbina Design, a designer creating high end furniture from waste. "Being sustainable is certainly the way forward and I am pleased to be supporting Kenny in his mission to showcase the rise in sustainable luxury by featuring various brands from around the world and I hope you will do the same." Bernardo Urbina, Founder, Bernardo Urbina Design
Bottletop, a company blending design with technique across cultures to create luxury fashion accessories using recycled materials such as can ring pulls.
Felder Felder, an innovative and forward thinking clothing brand who recently celebrated their 10th anniversary by making a sustainable carbon fibre dress entirely from car parts.
Trash4Flash, a Greek brand making one of a kind innovative jewellery and accessories from upcycled materials.
Emeric Chantier, a French sculptor that evolves plans into animals, humans and objects that reflect society.
There are 36 brands and 4 thought leaders from 16 countries all of whom share a common purpose centred around helping to create a more sustainable future, many of them I have worked with over the last 2 years on Style & Trashion such as PoZu, Bernardo Urbina Design and Elvis & Kresse who make luxury lifestyle accessories from reclaimed materials such as decommissioned fire-hose. Others I am working with for the first time in Trashion Forward having become enthused by their work and passion for what they do.
In addition to the beautiful unique designs featured by the brands, the thought leaders have been interviewed to share amongst other things their impact on the industry and where they see the future of sustainable fashion and design. Each of these contributors have been asked to share their answer to one question……what is your earliest memory of sustainable fashion or design ? Also, one of the co-founders of Fashion Revolution shares a little about the positive impact this amazing global movement is having on the fashion industry.
Trashion Forward is a book focused on the rise of sustainable luxury and will be produced as a limited edition hardback that will be a great addition to any home 'proudly displayed on a coffee table' or on show in a boutique hotel for guests to read at their leisure. The book will be in a large square format and about 220 pages once completed, each of the 1000 copies will be numbered adding to the unique experience of owning your personal copy of Trashion Forward.
Kenny Jackson-Forrest - Author/Project Director
Since founding sustainable lifestyle blog Style & Trashion back in September 2015, I have worked with some remarkable brands from more than 25 countries doing good and making a positive impact in the worlds of fashion, design and more recently travel. With Trashion Forward I am moving ahead towards the next stage of the blogs evolution, creating a sustainable luxury product that people can live with in their homes.
Dunja Opalko - Videographer/Photographer
Adrian Aldred - Art/Creative Director
Fashion Revolution will receive 10% of published proceeds. Founded in 2013 as a direct result of the Rana Plaza factory collapse, the charity has grown into a truly global movement with a presence in more than 100 countries calling for greater transparency, sustainability and ethics in the fashion industry.
We have some amazing awards available for our Kickstarter campaign where you will have the opportunity to own some of the beautiful and unique pieces created by a few of our talented contributors.
APRIL 2016 - BOOK IDEA CONCEIVED
MAY 2016 - STARTED RESEARCH
JULY 2016 - STARTED SPEAKING TO CONTRIBUTORS
JULY 2017 - STARTED RECEIVING CONTENT FROM CONTRIBUTORS
AUGUST 2017 - TEAM PUT TOGETHER
OCTOBER 2017 - FINISH WRITING
NOVEMBER 2017 - KICKSTARTER LAUNCH
DECEMBER 2017 - FINAL EDITING AND BOOK LAYOUT
JANUARY 2018 - BOOK GOES TO PRINT
APRIL 2018 - BOOK PUBLISHED AND DISTRIBUTED
SPECIAL THANKS TO:
-Everyone I have met and also spoken to who have contributed content
-Lia Griffith, designer of the front cover image
-Quavondo, photographer of the front cover image
-My team for all their help, towards bringing this book to life
-Qbic London City Hotel, for providing a great filming location
-All campaign backers, for helping to make this book a reality
Risks and challenges
Although there are always risks involved with any project, along with my team and the help of contributors every step has been taken to minimise any potential risk and bring this book to life.
Content has been received from all contributors initial drafts have been written. The book design and layout is complete and final editing will be done by December with the book scheduled to go to print in January 2018.
Your help would be greatly appreciated so the book can be published and ready for distribution by April 2018.Learn about accountability on Kickstarter
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