TRASHION FORWARD - A BOOK ON THE RISE OF SUSTAINABLE LUXURY
Just over 2 years ago I started a lifestyle blog focused on sustainable fashion, design and more recently travel. With Trashion Forward I am supporting the rise of sustainable luxury by featuring industry thought leaders and showcasing some amazing pieces from around the world, many of these pieces have been made from trash such as the dress in the front cover image which is made of old Vogue magazines. In addition, a portion of published proceeds will go to Fashion Revolution, a global movement calling for greater transparency, sustainability and ethics in the fashion industry.
My interest in sustainable fashion and design began at an early age. You see I grew up as the youngest of 5 and although I did not realise at the time my mother introduced me to the concept of sustainable fashion by occasionally treating me to clothing my older brothers had outgrown or no longer wanted. Over the years I have continued to make sustainable purchases in line with my lifestyle and through my work with the blog I have been fortunate to have discovered and worked with some amazing brands from around the world, learnt about their story and how they are driving change in the fashion and design industry.
Po-Zu, a company that uses various innovative and sustainable materials including Pinatex 'made from pineapple' to make stylish shoes ."I support initiatives such as Trashion Forward as I think it's really important to raise awareness of issues surrounding ethical fashion and footwear, hopefully you will support it too." Sven Segal, CEO & Founder, Po-Zu.
Bernardo Urbina Design, a designer creating high end furniture from waste. "Being sustainable is certainly the way forward and I am pleased to be supporting Kenny in his mission to showcase the rise in sustainable luxury by featuring various brands from around the world and I hope you will do the same." Bernardo Urbina, Designer & Founder, Bernardo Urbina Design.
Bottletop, a company blending design with technique across cultures to create luxury fashion accessories using recycled materials such as can ring pulls.
Felder Felder, an innovative and forward thinking clothing brand who celebrated their 10th anniversary by making a sustainable carbon fibre dress entirely from car parts.
Trash4Flash, a Greek brand making one of a kind innovative jewellery and accessories from upcycled materials.
Emeric Chantier, a French sculptor that evolves plants into animals, humans and objects that reflect society.
There are 36 brands and 4 thought leaders from 16 countries all of whom share a common purpose centred around helping to create a more sustainable future. Many of them I have worked with since the launch of Style & Trashion in 2015 such as Po-Zu, Bernardo Urbina Design and Elvis & Kresse who make luxury lifestyle accessories from reclaimed materials such as decommissioned fire-hose. Others I am working with for the first time in Trashion Forward having become enthused by their work and passion for what they do.
In addition to the beautiful unique designs featured by the brands, the thought leaders have been interviewed to share amongst other things their impact on the industry and where the see the future of sustainable fashion and design. Each of these contributors have been asked to share their answer to one question........what is your earliest memory of sustainable fashion or design ? Also, on of the co-founders of Fashion Revolution shares a little about the positive impact this amazing global movement is having on the fashion industry.
Trahsion Forward is a book focused on the rise of sustainable luxury and will be produced as a limited edition hardback that will be a great addition to any home 'proudly displayed on a coffee table' or on show in a luxury hotel for guests to read at their leisure. The will be in a large square format and about 220 pages once completed, each of the 1000 copies will be numbered adding to the unique experience of owning your personal copy of Trashion Forward.
Kenny Jackson-Forrest - Author/Project Director
Since founding sustainable lifestyle blog Style & Trashion back in September 2015, I have been fortunate to have built an amazing community of loyal blog subscribers and social media followers around the world. Over the years I have worked with some remarkable brands from more than 25 countries doing good and making a positive impact in the worlds of fashion, design, art and more recently travel. With Trashion Forward I am moving ahead towards the next stage of the blogs evolution, creating a sustainable luxury product that people can live with in their homes or leisurely read whilst away and enjoying a luxury break.
Dunja Opalko - Videographer/Photographer
Fashion Revolution will receive 10% of published proceeds. Founded in 2013 as a direct result of the Rana Plaza factory collapse, the charity has grown into a truly global movement with a presence in more than 100 countries calling for greater transparency, sustainability and ethics in the fashion industry.
There are some amazing rewards available where you have the opportunity to own some beautiful and unique pieces created by a few of my talented contributors. For some there is the chance to have your name appear inside the book as a supporter or even get featured across a few pages inside the book.
JANUARY - KICKSTARTER CAMPAIGN STARTS
FEBRUARY - KICKSTARTER CAMPAIGN ENDS + FINAL EDITING & BOOK LAYOUT
MARCH - BOOK GOES TO PRINT
APRIL - BOOK PUBLISHED + BOOK LAUNCH EVENT DURING FASHION REVOLUTION WEEK APRIL 23 - 29
SPECIAL THANKS TO:
-Everyone I have met and also spoken to who have contributed content
-Lia Griffith, designer of the front cover image
-Quavondo, photographer of the front cover image
-My team, for all their help towards bringing this book to life
-Qbic London City Hotel, for providing a great filming location
-All campaign backers, for helping to bring this book to life
Risks and challenges
Although there are always risks involved with any project, along with my team and help of contributors, every step has been taken to minimise any potential risk and bring this book to life.
Content has been received from all contributors and initial drafts have been written. The book design and layout is complete final editing will be done by February with the book scheduled to go to print in March 2018.
Your support would be greatly appreciated to help get this book printed and ready for distribution by the end of April 2018. As Kickstarter is all or nothing , if the funding goal has not be reached by the end of the campaign then no funds will be received.Learn about accountability on Kickstarter
- (30 days)