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Peaceful action figures designed to inspire children, men, and military veterans to try yoga.
To buy online, click below:
To buy online, click below:
2,879 backers pledged $108,065 to help bring this project to life.

About this project

Yoga Joes: the classic green army men doing yoga project video thumbnail
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Yoga Joes: the classic green army men doing yoga

$108,065

2,879

Thank you to everyone who funded this project. We did it! Yoga Joes are now going to be a real toy. For more info about where to get Yoga Joes visit www.brogamats.com

Yo-yo-yoga Joes!
Yo-yo-yoga Joes!

I made Yoga Joes in the spirit of getting more people to try yoga. More unexpected folks are reaping the benefits of yoga today, from professional athletes, to children, to military men and women returning from wartime. 

When this idea was birthed over a year ago, I thought - what if yoga could be passed around in a way other than from a yoga class. What if yoga could be transmitted through a toy.

I'm hoping people pass Yoga Joes around as an inexpensive gift to friends and loved ones, who might like to give yoga a shot. Plus, I hope yoga fans display them proudly in their homes, offices, and yoga studios. And I hope kids get to be acquainted with yoga from a young age - celebrating military men and women for their focus and discipline. 

And I hope people find them funny as hell. 

In order to make Yoga Joes a toy that people can easily afford, I need funding to create a metal mold, so that the figures can be made through plastic injection. This is an expensive upfront cost, and so this idea needs to be supported by a community of yoga fans who believe that it deserves to exist.  

Press! People have been talkin.

Priceonomics: http://bit.ly/1DNTJeH
Huffington Post: http://huff.to/1siBZ7G
Fast Company http://bit.ly/1mE9qzC
This is Colossal: http://bit.ly/ZaiMYM
Good Morning America: http://abcn.ws/1neytJR
DailyMail: http://dailym.ai/Zeq79L
My Modern Met: http://bit.ly/1vIDYjB
Paste Magazine: http://bit.ly/1qqDTwz
MindBodyGreen: http://bit.ly/1tGx9wf
The New Zealand Herald: http://bit.ly/1oUYwkX
BoingBoing: http://bit.ly/1s5Zpgk
Laughing Squid: http://bit.ly/1rUP9oK
Bored Panda: http://bit.ly/1pVVr4j
Visual News: http://bit.ly/ZueXhz
CBS 5 Bay Area: http://cbsloc.al/1rtPUGI
ManmadeDIY: http://bit.ly/Yxovrz
GrindTV: http://bit.ly/1uUHbvA
YogaDork: http://bit.ly/1yvTzIA
DoYouYoga: http://bit.ly/1wPIrlk
The Bold Italic http://bit.ly/1qiM4ud
Yogadotcom: http://bit.ly/ZjfW4T
Lost at E minor: http://bit.ly/1EpPZQO
World Lifestyle: http://bit.ly/109Nsug
Red Book Magazine: http://bit.ly/1D1ifYj

 Meet the Joes

Downward-facing dog
Downward-facing dog
Warrior Two
Warrior Two
Cobra Pose
Cobra Pose
Child's Pose
Child's Pose
Meditation Pose
Meditation Pose
Headstand. Actually stands up vertically! Ooooohhhmmazing!
Headstand. Actually stands up vertically! Ooooohhhmmazing!

 and we unlocked ALL stretch goals:

Tree Pose - UNLOCKED!
Tree Pose - UNLOCKED!
Crow Pose - UNLOCKED!
Crow Pose - UNLOCKED!
Limited-edition hot pink Yoga Joes
Limited-edition hot pink Yoga Joes
The Yoga Joes Tshirt
The Yoga Joes Tshirt


Gag Clips

I made the Yoga Joes kickstarter video with a few friends, and we had the ambitious goal of peacefully releasing a fake dove that really flapped its wings. We modded and painted different plastic flapping bird toys, with white primer and wax paper. But they didn't exactly fly so well!

Risks and challenges

The aim is to have this product available for Christmas, hence the need to have the money in October— in just 30 days. Fortunately I've already gone down the production path and found the appropriate vendors and digital sculptors to prepare the figures for production, and so the last piece of puzzle is the funding.

The funding will cover the following:
• the cost of a family metal mold with a vendor that is acquainted with this project and is standing by
• packaging and production of the first 2,000 Yoga Joes
• Software conversion of the figures to be mold-ready by a digital sculptor who is also acquainted with this project and is standing by

Thank you for your support, and please spread the word through social media and your favorite yoga blogs. If you'd like any images or assets, don't hesitate to email me at dan@brogamats.com.

Ages 3 and up.

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FAQ

  • If the goal is not reached, money will never change hands, and it is transacted at the end of the 30 days. So feel free to spend, spend, spend!

    Last updated:
  • If and when we reach our goal, I will send out an email questionnaire where you can enter your address.

    Last updated:
  • Same deal. If and when we reach our goal, I will send out an email questionnaire where you can choose your favorite Brogamats bag. Our newest one is the Bear Bag, it's ferocious.

    Last updated:
  • I want this to be incredibly inclusive, because I want to get Yoga Joes in military folks hands. So this 1-set price includes Reservists, the National Guard, Cadets, ROTC, or even if you're just planning on giving a set to a friend who is serving or has served. Thanks, ~Dan

    Last updated:

Support this project

  1. Select this reward

    Pledge $10 or more About $10

    Military Only: If you are an active duty or retired military veteran, it's half off for a complete set of 6 Yoga Joes. We will not question you on this, so please be honest, because our service men and women deserve it.

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  2. Select this reward

    Pledge $20 or more About $20

    Christmas Delivery: A complete set of 6 yoga Joes. In a shmancy display case with bamboo flooring.

    The 6 poses will be: Warrior Two, Child's Pose, Meditation Pose, Headstand, Cobra Pose, and Downward-facing Dog.

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  3. Select this reward

    Pledge $38 or more About $38

    Double Down:
    Get 2 individually packaged sets of Yoga Joes, keep one for yourself and give one to a friend.

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    518 backers
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  4. Select this reward

    Pledge $40 or more About $40

    A Brogamats Yoga Bag. Get any Brogamats bag like the Burrito Bag or Downward Facing Log.

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    13 backers
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  5. Select this reward

    Pledge $45 or more About $45

    A full set of Yoga Joes, and a Yoga Joes Tshirt.

    A beautiful Yoga Joes Tshirt, American Apparel white.

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    134 backers
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  6. Select this reward

    Pledge $50 or more About $50

    One complete set of 6 Limited Edition Hot Pink Yoga Joes. Delivered in a shmancy display case with bamboo flooring.

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    45 backers
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  7. Select this reward

    Pledge $57 or more About $57

    Triple down: Get 3 individually packaged sets of Yoga Joes, keep one for yourself and share the other two with friends.

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    60 backers
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  8. Select this reward

    Pledge $60 or more About $60

    A Brogamats Bag and some Joes.

    Get any Brogamats bag like the Burrito Bag or Downward Facing Log, as well as a full set of six Yoga Joes. If ANY stretch goals are reached, they will be included as well. After the funding period, you'll get a questionnaire emailed to you for selecting which bag you'd like.

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    47 backers
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  9. Select this reward

    Pledge $69 or more About $69

    Green and Hot Pink Unite!

    Get a full set of green Yoga Joes and a set of hot pink Yoga Joes. If ANY stretch goals are reached, they will be included as well.

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    59 backers
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  10. Select this reward

    Pledge $80 or more About $80

    Special 50 figure-set. Receive an assortment of Yoga Joes representing all of the figure positions. If ANY stretch goals are reached, they will be included as well.

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    69 backers
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  11. Select this reward

    Pledge $100 or more About $100

    Full set of Yoga Joes, and all of the cool apparel - including a Brogamats bag of your choice, a Yoga Joes Tshirt, and a Yoga Joes sticker.

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    37 backers
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  12. Select this reward

    Pledge $120 or more About $120

    Office Hero:
    Get 10 individually packaged sets of Yoga Joes, for friends or co-workers. Save big off the cost of a single set, and share some yoga love with those around you.

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    40 backers
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  13. Select this reward

    Pledge $200 or more About $200

    A Custom Joe. Get a custom Yoga Joe in any yoga position you request. I'm treating these requests as suggestions for Round 2, so if you really believe in a yoga pose, please buy this option, and it might actually shape the future product. Stipulation: it has to be a yoga pose. Nice try, sillypants.

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  14. Select this reward

    Pledge $200 or more About $200

    Special 100 figure-set. Receive an assortment of Yoga Joes representing all of the figure positions. If ANY stretch goals are reached, they will be included as well. Free shipping in the US.

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    7 backers
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  15. Select this reward

    Pledge $220 or more About $220

    100 figure-set PLUS a Tshirt. Receive an assortment of Yoga Joes representing all of the figure positions, If ANY stretch goals are reached, they will be included as well. You'll also receive a super cool American Apparel Yoga Joes T-shirt. (your sizing info will be collected in the final questionnaire.) Free shipping in the US.

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  16. Select this reward

    Pledge $1,000 or more About $1,000

    6 custom Joes. Comes in a shmancy display case with real bamboo flooring. I'm treating these requests as suggestions for Round 2, so if you really believe in a particular set of yoga poses, please buy this option, and it might actually shape the future product. Stipulation: it has to be a yoga pose. Nice try, sillypants.

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Funding period

- (30 days)