How We Began
“It was my first apartment. I wanted to paint the walls a bright, bold red, but I didn’t have any painting supplies. So I took the bus to Home Depot on 23rd. After collecting all the supplies, I went to the register and the bill was $200. I didn’t buy anything and walked out of the store frustrated. When I got back to my apartment building I went door-to-door seeing if anyone had these supplies. One of my neighbors did and I offered them cash to rent their painting gear. Twenty bucks. I saved $180 that day. I thought, why isn’t there an easier way to know what other people already own and furthermore, why isn’t there a way for them to be making money off of their stuff? And so the idea of Mootch was born.”
Why can't we rent out the items we own? Why can't we easily rent what others own? Aren't you frustrated when you have to go buy something that you only use a couple times a year? Don't you wish you could rent it instead?
We have finally invented a way to make peer-to-peer renting simple and safe.
What is Mootch?
Mootch is a platform for on-demand peer-to-peer and business-to-consumer renting of everyday goods with delivery and pick-up.
Have electronics, kitchen appliances, designer items, etc. that you only sometimes use? Make extra cash by renting them out to other people.
Need a pricey camera, food processor, tent or bike for a couple of days but don't want to buy it? Someone (whether it's an individual or a small business) around you probably has one you could rent.
All of this, on one platform: Mootch. For the first time, you have a mobile app to rent pretty much anything from people around you without having to buy it and you can make money by safely and securely renting out your own stuff.
Stop buying, start Mootching!
Our secret sauce:
Mobile: We are building a clean, simple, easy-to-use app. We want to make sure that your experience is as seamless and convenient (and fun!) as possible.
Logistics: Let's say you have a friend coming to visit you last minute. Where's she going to sleep? You don't own an air mattress and you really don't want to go out and buy one. We have partnered with a courier service to make sure you can rent whatever, whenever and get it within the hour, if needed (in applicable cities).
Supply: On top of the supply coming from you, your neighbors and your community, we are partnering with small businesses and storage facilities to make sure there are always quality items for you to rent out. You know your local hardware store guy has the best of the best drills. And those nice shoes at that boutique designer clothing store that you don't want to waste money on? Yeah, rent those too.
Lauren Graham is the founder and Chief Product Officer. Lauren studied collaborative consumption for four years at NYU and founded Mootch during her time there. CC has always been in her blood; at only ten years old, she started her own bike-share program in California. Lauren studied Business Development and Management through NYU’s School of Continuing and Professional studies for 2 years before pursuing a degree in Sustainable Development and Economics with a focus on Social Entrepreneurship. She is currently a technology consultant, her most recent project being for a Non-Profit in New York City working toward changing the face of major social media platforms.
Hannah Salwen, our co-founder, is currently a senior at New York University's Gallatin School of Individualized study where she is studying Film Finance, and Social Entrepreneurship. Hannah recently completed work as a technology consultant for a New York non-profit. She also previously worked on two films, one starring Paul Rudd and Paul Giamatti, and another that swept the major awards at the Tribeca Film Festival.
Stanley Vaganov Maar, our Chief Technology Officer, has over a decade of experience of web and mobile development working with a spectrum of clients ranging from financial to consumer to entertainment. Stanley worked as a designer for one of the top global ad agencies in the world, TBWA\Chiat\Day, before starting his own company. Stanley attended software engineering school as well as SVA for graphic design.
Jessie Schmitt, our Financial Planning and Analysis Manager, was born and raised in California where she attended the University of Southern California and studied International Finance; she attended on a full scholarship as a member of the Division 1 Swim Team. She recently participated in a mentorship program and internship at Morgan Stanley while juggling the responsibility of being the full-time marketing director at Tijon Fragrance Lab and Boutique. She is driven and passionate about everything that she does. This is evident by her competing in the United States Olympic Swimming Trials 3 times and reaching the semi-finals in 2008, just tenths away from making the United States Olympic Team and ranking top 25 in the world that year. Mootch is her second startup experience; she worked for Halo Business Intelligence in San Diego, CA where she was mentored by venture cap guru, Steve Hamerslag, who is the co-founder and managing partner of TVC Capital.
The consumer peer-to-peer rental market will become a $26 billion sector within the year and the sharing economy, in total, is a $110 billion-plus market. The sharing economy is growing fast and we're a more trusting society than we've ever been.
See More on the Movement Here:
Risks and challenges
We sincerely believe that people, just like you and me, should be able to rent things that we just don't want to buy. Maybe it's a power tool we only need when put up artwork or maybe it's that grill that we only need on Father's Day to throw a grill party for Dad. Whatever it may be, we believe that individuals and communities can enhance their lives all while being good to the environment and the local economy.
We have been working without pay to make these dreams a reality. To grow and build the platform that is perfect for you, we need to feed ourselves, pay monthly server costs and find a collaborative workspace. Help us make Mootch a reality for you.
That being said, there are a few risks to Mootch that we want you to be aware of...
Insurance: Renting out items to strangers may leave you feeling uncomfortable. It is our goal to make renting as safe and low risk as possible. We plan to partner with an insurance company to cover all items on Mootch, but until then, we are requiring that a security deposit be placed on our user's credit cards. We will also have a feedback system for items and users. Once we have our own couriers and delivery systems, we will be able to do quality control of items to help solve disputes that may arise.
External threats: Although not likely, governmental policy and increased regulation on the sharing economy may threaten our business as it has done with Airbnb and Uber. More Airbnb (and similar) scandals may stunt growth of sharing economy and decrease user trust of these types of platforms.
Supply might not equal demand: As much as we hope the supply will meet the demand, that might not work out as planned. There is a risk our supply will be lower than demand, limiting the amount of items available on our platform. But what if demand skyrockets and we can't scale as quickly as it is growing? Inequality between the renters and the listers could be a risk on either side.
Pick-up and Delivery: We rely on a third party to do our item deliveries for us. We don't have control over their business. If things go wrong or they go under, we'll need to find another vendor.
New York City launch location: We are launching in New York City, meaning we will not be able to focus on individual needs of other places and cities for the time being. That being said, we do encourage rentals everywhere in the world, just without delivery and pick-up by a courier.
If you have any additional questions, please feel free to email us at email@example.com.Learn about accountability on Kickstarter
- (30 days)