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Beautifully designed city cycling jackets and bags with in-built LED lights. Crafted for style, visibility and comfort on the bike.
LUMO is a new range of beautifully designed LUMO city cycling jackets and bags with in-built LED lights. Crafted for style, visibility and comfort on the bike.
LUMO is a new range of beautifully designed LUMO city cycling jackets and bags with in-built LED lights. Crafted for style, visibility and comfort on the bike.
458 backers pledged £74,118 to help bring this project to life.

About this project

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LUMO - Be seen. City cycling apparel.

£74,118

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We design cycling apparel to be seen in, on and off a bike. 

We've taken design inspiration from classic British outer-garments and bags and combined them with state-of-the-art wearable technology features with cycling firmly in mind. Our jackets and bags feature subtle in-built LED lights that make you more visible than a fluorescent jacket, yet are completely concealed until they are switched on. Using fabrics that wouldn't look out of place in a designer clothes store yet come straight from a science lab, you will look and feel as good riding a bike as you will walking into a bar. 

Designed for the eye, built for the bike.

All LUMO rewards are detailed below. More information on reward combinations can be found in the FAQ section. 

 The Regents is a futuristic adaptation of the 1960’s classic mod Parka. Schoeller® C_Change™ fabric combines a sleek wool-based exterior with the very best in membrane technology, making it water- and wind-resistant, breathable and reactive to body temperature: keeping you cool when it's hot and warm when it's cold. Available in mens and women's specific cuts. Sizes XS, S, M, L, XL

A contemporary twist on the iconic British Harrington style, the Herne Hill has been crafted from 100% Gabardine Cotton twill and lined with a contrast bonded Chambray. This luxurious fabric has been treated with world-leading Schoeller® 3XDRY® technology to add functional performance to its sharp looks. Comes in mens and women's specific cuts. Sizes XS, S, M, L, XL

Drawing inspiration from vintage British military rucksacks, the Bermondsey is a versatile roll top backpack designed for city cycling. Constructed with beautiful yet rugged 100% British waxed cotton canvas, these bags get even better with age and form a unique character over time. Width: 30cm, height: 46cm (60cm with rolltop open), depth: 14cm

Taking a slim fit cotton polo and adding a dash of cycling heritage in the detailing, the Camden is perfect for summer days and evenings. Made from a dapper cotton piqué with a touch of Lycra® for riding comfort and a moisture-wicking Hydry® finish to keep you cool and dry. Comes in mens and women's specific cuts. Sizes XS, S, M, L, XL

A fresh take on the traditional French casquette, the Wembley melds vintage styling with state-of-the-art yarns and fabrics. Ideal for keeping both sun and rain at bay, the Wembley also brightens up any dark evening. One size fits all.

The Kickstarter exclusive Kit Bag has been designed to store your change of clothes after your cycle into work. It fits neatly inside a regular sized backpack and is water resistant with a frosted black finish to hide it's contents. 

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What happens when you combine the latest in advanced Ultra-High Brightness (UHB) LED technology and a patent-pending system for integrating them into jacket and bag designs? We have worked with the world's leading developer and manufacturer of wearable electronics technology, to develop a unique and distinct lighting system that improves your visibility to other road traffic and is completely hidden until switched on.

We want to make sure your item fits you perfectly. We will get in touch with you via email after the campaign to ask a couple of questions to ensure we provide you with the size that's right for you. For reference, the jackets and polos are both available in mens and women's specific cuts and sizes XS, S, M, L, XL. 

We have developed and tested final prototypes of all of our styles and are ready to go to production. On reaching our funding goal of £50,000 (~$80,000), your pledges will go directly towards taking the very first LUMO London Collective range from final prototype stage into production.

We have rewards to suit all shapes, sizes and bank balances! Here's a breakdown of what's available:

WHAT WE STAND FOR

City cyclists don’t just dress for the journey, we dress for the destination too. Until now, high quality cycling wear has largely been targeted at weekend warriors. We want to change that and make beautiful garments that are designed for city riding and living. Our mission is to help as many people as possible to experience the realisation that cycling is the most sustainable and satisfying way of getting from A to B. That’s why we’re also pledging to donate 10% of our profits annually to projects and charities that help to get people onto bikes. Cycling shouldn’t be a privilege, it should be an accessible mode of transport for everyone.

WHAT OTHER PEOPLE SAY ABOUT US (CLICK ON LOGOS FOR REVIEWS)

                             
  

MEET THE TEAM AND OUR PARTNERS

Lucy Brown: Co-Founder - Lucy has a lethal turn of pace on a single speed bike and was a Brand Manager for Red Bull before starting LUMO.
Lucy Brown: Co-Founder - Lucy has a lethal turn of pace on a single speed bike and was a Brand Manager for Red Bull before starting LUMO.
Doug Bairner: Co-Founder - Doug rediscovered city cycling in 2007 and hasn't looked back since. He used to create smoothie recipes and marketing ideas for innocent drinks, and was a Sales Director for Red Bull before starting LUMO.
Doug Bairner: Co-Founder - Doug rediscovered city cycling in 2007 and hasn't looked back since. He used to create smoothie recipes and marketing ideas for innocent drinks, and was a Sales Director for Red Bull before starting LUMO.
Textile technologies from Schoeller grant fabrics the greatest level of performance and quality. They have received numerous international awards and are featured in functional clothing and textiles of international premium brands.
Textile technologies from Schoeller grant fabrics the greatest level of performance and quality. They have received numerous international awards and are featured in functional clothing and textiles of international premium brands.
A hybrid garment manufacturing organization, between fashion, sport and high technology. Petratex prides itself in unique concepts that integrate technology, scientific research, service, design and a talented team.
A hybrid garment manufacturing organization, between fashion, sport and high technology. Petratex prides itself in unique concepts that integrate technology, scientific research, service, design and a talented team.

Risks and challenges

We've spent most of the last year working with our partners to mitigate as many risks as possible, yet we know there will still be hurdles along the way. We will always be transparent with our community about challenges, including these:

Ship date: We have built in extra time for the manufacturing process and are confident we will ship by the projected dates, but there is always a chance that things will take longer than planned.

Product changes: As we refine the range based on additional community feedback and more product testing, slight changes may be made. We'll only make changes that enhance the products.

Supplier coordination: We work with a variety of suppliers to source the very best materials and ensure the product is developed correctly. Each supplier has its own challenges, which may affect its partners, including us.

Regents Parka: the one caveat of releasing this stretch reward so close to the end of the project is that we can only get it into production if we receive at least 25 pledges for the Regents Parka. If we don’t the get 25 pledges, we’ll offer you an exchange for another reward option plus refund you the difference in cost, or a full refund if it was Regents Parka or nothing for you. We’ll be in touch with you directly after Kickstarter ends to arrange this if it is applicable. We hope you understand and are willing to take the chance, we're pretty sure there are at least 25 Regents Parka fans out there though.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge £1 or more About $1.56

    (~$1.60 USD) Thank you! Your support means so much to us. You'll get membership to our online store when it launches for exclusive member-only offers and we'll keep you updated on all our progress.

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  2. Select this reward

    Pledge £10 or more About $16

    LUMO KIT BAG (~$16 USD). Kickstarter exclusive water resistant 48cm x 35cm kit bag with frosted finish and zip closure designed to fit neatly into a main backpack. UK and EU residents: £2 VAT will be automatically added as your 'shipping fee'.

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  3. Select this reward

    Pledge £17 or more About $27

    WEMBLEY CAP (~$27 USD). Suggested retail price £30/$48. Traditional cycling casquette stitched with reflective yarn. One size fits all. UK and EU residents: £3 VAT will be automatically be added as your 'shipping fee', this means you still save £10 compared to the suggested retail price.

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    Pledge £42 or more About $66

    CAMDEN POLO SHIRT (~$67 USD) Exclusive Kickstarter offer, suggested retail price £75/$120! Available in both mens and womens sizes XS, S, M, L, XL. Comes with free LUMO Kit bag. UK & EU residents: £8 VAT will be added automatically as your 'shipping fee' this means you still save £25 compared to the suggested retail price.

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  5. Select this reward

    Pledge £125 or more About $195

    EARLY BIRD BERMONDSEY BACKPACK (~$200 USD).
    A great deal for the first backers of the Bermondsey, suggested retail price £225/$360! We can only offer a limited number at this fantastic value. Comes with free LUMO kit bag, and an invite to our launch party. UK and EU residents: £25 VAT will be automatically added as your 'shipping fee', this means you still save £75 compared to the suggested retail price.

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  6. Select this reward

    Pledge £145 or more About $226

    BERMONDSEY BACKPACK (~$232 USD). Suggested retail price £225/$360. Comes with free LUMO kit bag and an invite to our launch party. UK and EU residents: £29 VAT will be automatically added as your 'shipping fee', this means you still save over £50 compared to the suggested retail price.

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  7. Select this reward

    Pledge £165 or more About $257

    EARLY BIRD HERNE HILL HARRINGTON JACKET (~$264 USD) suggested retail price £300/$480. A great deal for the first backers of the Herne Hill. Comes in both mens and womens sizes XS, S, M, L, XL. Comes with free LUMO kit bag and an invite to our launch party. UK and EU residents: £33 VAT will be automatically added as your shipping fee, this means you still save £100 compared to the suggested retail price.

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    Limited 112 backers
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  8. Select this reward

    Pledge £210 or more About $328

    HERNE HILL HARRINGTON JACKET (~$336 USD). Suggested retail price £300/$480. Comes in both mens and womens sizes XS, S, M, L, XL. Comes with free LUMO kit bag and an invite to our launch party. UK and EU residents: £42 VAT will be automatically added as your 'shipping fee', this means you still save £50 compared to the suggested retail price.

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    6 backers
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  9. Select this reward

    Pledge £280 or more About $437

    EARLY BIRD BERMONDSEY BACKPACK + HERNE HILL HARRINGTON (~$448 USD).
    A great deal for the first backers of the Bermondsey and Herne Hill, suggested retail price £525/$840! We can only offer a limited number at this fantastic value. Comes with free LUMO kit bag, and an invite to our launch party. UK and EU residents: £56 VAT will be automatically added as your 'shipping fee', this means you still save £179 compared to the suggested retail price.

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    Limited 33 backers
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    Pledge £300 or more About $468

    REGENTS PARKA: £300 (~$480USD) Suggested retail price: £450. Comes with free LUMO kit bag and an invite to our launch party Available in both mens and womens sizes XS, S, M, L, XL . UK and EU residents: £60 VAT will automatically be added as your ‘shipping fee’, this means you still save £90 compared to the suggested retail price.

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  11. Select this reward

    Pledge £375 or more About $585

    THE FULL PACKAGE (~$600 USD). Suggested retail price £600/$960! We are offering a Kickstarter exclusive deal for the full London Collective line. You will receive: Herne Hill Harrington Jacket, Bermondsey Backpack, Camden Polo, Wembley Cap and LUMO kit bag. Jackets and polos available in both mens and womens sizes XS, S, M, L, XL. UK and EU residents: £75 VAT will be automatically added as your 'shipping fee', this means you still save £150 compared to the suggested retail price.

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    17 backers
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    Pledge £400 or more About $624

    REGENTS PARKA + BERMONDSEY BACKPACK: £400 (~$640USD) Suggested retail price: £675. Comes with free LUMO kit bag and an invite to our launch party. Parka available in both mens and womens sizes XS, S, M, L, XL . UK and EU residents: £80 VAT will automatically be added as your ‘shipping fee’, this means you still save £195 compared to the suggested retail price .

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    Pledge £460 or more About $718

    REGENTS PARKA FULL PACKAGE (REGENTS PARKA + BERMONDSEY BACKPACK + CAMDEN POLO + WEMBLEY CAP): £460 (~$736) Suggested retail price: £780. Comes with free LUMO kit bag and an invite to our launch party. Parka and polo available in both mens and womens sizes XS, S, M, L, XL . UK and EU residents: £92 VAT will automatically be added as your ‘shipping fee’, this means you still save £228 compared to the suggested retail price .

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    Pledge £500 or more About $780

    DESIGN YOUR OWN (~$800 USD) Work with our design team via email and Skype to customise your own Herne Hill Harrington Jacket or Bermondsey Backpack. Choose your bespoke colour, develop your prints and design your own label. You will be the first backers to receive any LUMO products, sent to you direct from the factory. UK and EU customers: £100 VAT will be automatically added to your shipping fee.

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  15. Select this reward

    Pledge £1,600 or more About $2,496

    DESIGNER PACKAGE (~$2560 USD) We'll invite you along to meet our team and work with our designers for the day to customize your very own exclusive Herne Hill Harrington Jacket and Bermondsey Backpack. Chose your bespoke colour, develop your own print and design your own label. We'll take you out for dinner with the team and put you up in a boutique London hotel. You'll also get the rest of the London Collective too - including the Herne Hill Harrington or Bermondsey Backpack, Camden Polo, Wembley Cap and LUMO kit bag. You will be the first backers to receive any LUMO products, sent to you direct from the factory. For overseas backers, we will provide a limousine service to and from the airport, but flights are not included. UK and EU customers: £320 VAT will be automatically added to your shipping fee.

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Funding period

- (38 days)