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Vintage 1940s Inspired British Design, Quality Materials From A Bygone Era, Modern Swiss Quartz Reliability, Unisex- Still Available From Our Website
Vintage 1940s Inspired British Design, Quality Materials From A Bygone Era, Modern Swiss Quartz Reliability, Unisex- Still Available From Our Website
101 backers pledged £11,364 to help bring this project to life.

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Crowder ATP Watch: A Classic British Design - Reimagined

£11,364

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The Story Behind The Crowder ATP Watch

My Grandfather, Frank Crowder (right)
My Grandfather, Frank Crowder (right)

During World War Two, my grandfather, Frank Crowder, was issued an Army Time Piece as he set out to serve for Britain.

Many years down the line I was lucky enough to inherit his watch.    

I loved that his watch had a unique style compared to modern watch design and that the materials had much more character. The watch had a classic but minimal style, since it was a utility piece issued to all troops.

The Watch I Inherited From My Grandfather Had A Unique Worn Look
The Watch I Inherited From My Grandfather Had A Unique Worn Look

The materials of his watch were made to last and their appearance had altered slightly over time, portraying the personal individual history of my grandfather.

I am second generation in a family specialising in Jewellery and Watchmaking, and have been learning traditional skills from a young age.

James, Founder Of Crowder, In His Family Jewellery Workshop
James, Founder Of Crowder, In His Family Jewellery Workshop

I have been inspired by my own experience of traditional craftsmanship, and by my grandfather's watch, to create a modern timepiece with that same classic style, making use of high quality materials from a bygone era.

It is called the Crowder ATP watch.

The Designs

The Four Crowder ATP Watch Designs - Silver / Black Leather, Black & Citrus Nylon, Cream / Natural Leather, Blue & Citrus Nylon
The Four Crowder ATP Watch Designs - Silver / Black Leather, Black & Citrus Nylon, Cream / Natural Leather, Blue & Citrus Nylon

I have created four designs for the Crowder ATP Watch. These take inspiration from my grandfather's original piece, and pair vintage style with modern elements to ensure reliability.    

Initial Sketches
Initial Sketches

Cream Dial / Natural Leather Strap

Crowder ATP Watch - Cream Dial / Natural Leather Strap
Crowder ATP Watch - Cream Dial / Natural Leather Strap
Crowder ATP Watch - Cream Dial / Natural Leather Strap
Crowder ATP Watch - Cream Dial / Natural Leather Strap
Limited Early Birds Still Remaining!
Limited Early Birds Still Remaining!

Black Dial / Black & Citrus Nylon Strap

Crowder ATP Watch - Black Dial / Black & Citrus Nylon Strap
Crowder ATP Watch - Black Dial / Black & Citrus Nylon Strap
Crowder ATP Watch - Black Dial / Black & Citrus Nylon Strap
Crowder ATP Watch - Black Dial / Black & Citrus Nylon Strap
Limited Early Birds Still Available
Limited Early Birds Still Available

 Blue Dial / Blue & Citrus Nylon Strap

Crowder ATP Watch -  Blue Dial / Blue & Citrus Nylon Strap
Crowder ATP Watch - Blue Dial / Blue & Citrus Nylon Strap
Crowder ATP Watch -  Blue Dial / Blue & Citrus Nylon Strap
Crowder ATP Watch - Blue Dial / Blue & Citrus Nylon Strap
Limited Early Birds Still Available
Limited Early Birds Still Available

Silver Dial / Black Leather Strap

Crowder ATP Watch - Silver Dial / Black Leather Strap
Crowder ATP Watch - Silver Dial / Black Leather Strap
Crowder ATP Watch - Silver Dial / Black Leather Strap
Crowder ATP Watch - Silver Dial / Black Leather Strap
Limited Number Of Early Birds Still Available
Limited Number Of Early Birds Still Available

What makes the Crowder ATP Watch different?  

  • Vintage Style Solid Brass Case
  • Vintage Style Dial With Luminosity
  • Vintage Style Domed Acrylic Glass
  • Screw Down Stainless Steel Case Back
  • Swiss Ronda 1069 Quartz Movement
  • Nylon / Cut Side Calf Leather Nato Style Straps

Vintage Style Solid Brass Case

Vintage Style Brass Case
Vintage Style Brass Case

The Crowder ATP Watch features a heavy duty brass case. Brass, the material used for my grandfather's watch, is a much more traditional and attractive case alloy than stainless steel.

In the same way that my grandfather's watch changed over time, over many years of wear the brass will develop a wonderful patina, giving the watch a look that is unique to you.

The case design is completely exclusive to Crowder. It has a sleek, curved appearance, which gives your watch a classic vintage style

The case measures 35mm in diameter which is a classic gentleman's size. With today's fashion, The Crowder ATP Watch is a unisex size and suits both men and women.

The Crowder ATP Watch Is A Unisex Size - It Suits Both Men And Women
The Crowder ATP Watch Is A Unisex Size - It Suits Both Men And Women

Vintage Style Dial

Vintage Style Dial
Vintage Style Dial

The watch has a vintage style dial with numbered hour markers and the Crowder logo just below 12 o'clock. 

The base for the dial is again brass, not paper as many modern watches use, allowing it to withstand changes in temperature without degrading

The watch also has a second hand above 6 o'clock, which is a classic style feature.   

Dial Features A Luminous Compound, Allowing The Time To Be Read 24 Hours A Day
Dial Features A Luminous Compound, Allowing The Time To Be Read 24 Hours A Day

In addition, the dial features a luminous compound, allowing you to read the time 24 hours a day.   

Vintage Style Domed Acrylic Glass

Vintage Style Domed Acrylic Glass
Vintage Style Domed Acrylic Glass

The Crowder ATP Watch has a domed acrylic glass, which gives it a traditional vintage style

The reason acrylic glasses were used for military time pieces is that they are extremely durable. Other glasses can easily shatter or become scratched, ruining the entire piece. 

The acrylic glass in The Crowder ATP Watch is highly shatter resistant and light scratching can easily be polished away.    

Screw Down Stainless Steel Case Back

Screwdown Stainless Steel Caseback
Screwdown Stainless Steel Caseback

The Crowder ATP Watch has a screw down stainless steel case back, preventing dust or water from getting in to the back of your watch. It is also 3 ATM Water Resistant.   

Ronda 1069 Swiss Quartz Movement

Ronda 1069 Swiss Quartz Movement
Ronda 1069 Swiss Quartz Movement

One thing that has improved over time is the reliability of watches, and so for the movement I have chosen a quartz movement from Ronda, one of Switzerland's top movement makers. This gives your watch a vintage look without the compromises of vintage watches.

The movement is made from quality Swiss Components, making your watch extremely reliable.

It is also very low maintenance, only requiring a battery around once every two years.

Nylon / Cut Side Calf Leather Nato Style Straps

Crowder ATP Nylon / Calf Leather Straps
Crowder ATP Nylon / Calf Leather Straps

For the straps I'm offering a choice between nylon or leather 18mm wide NATO style straps.    

The nylon gives a sportier look, while the leather straps fit all situations - from casual to dressy.

The leather is real, quality, cut side calf leather. It is very soft and comfortable on your wrist and will change with wear and improve with age, gaining a patina unique to you.

The buckles on the Crowder ATP watch strap have a vintage curved appearance to match the case of your watch.

The straps are adjustable and are designed to fit either a man or a woman. The nylon straps will fit a wrist from 6 inches to 8 inches. The leather straps will fit a wrist from 6 1/2 to 8 1/2 inches.

The watch has sprung pins so you can customise the watch with any 18mm wide strap should you so wish.

Presentation Case

Crowder ATP Watch Presentation Case
Crowder ATP Watch Presentation Case

Your Crowder ATP watch will come complete with your own presentation case based on World War Two ration tins, and includes a guarantee card based on World War Two ration cards. The watch is also protected by a 2 year warranty against manufacture defects.   

Crowder ATP Watch Presentation Case & Guarantee Card
Crowder ATP Watch Presentation Case & Guarantee Card

Why I'm asking for your help on Kickstarter 

I am very far down the line with this project, I have all the components made for the initial run of watches and I am looking for your help to raise £5,000 on Kickstarter to pay for final assembly and quality testing here in Great Britain

The MSRP for the Crowder ATP Watch is £149.00. In return for your help on Kickstarter I am offering you the Crowder ATP Watch starting at the Super Early Bird price of £89, which is £60 less than the RRP.

I have enough components to fulfil all Super Early Bird and Early Bird orders, and can deliver worldwide in time for Christmas.

All additional orders are estimated for February delivery.

*Amounts in other currencies are approximate, payment will be taken in pounds sterling.

Risks and challenges

The project is almost finished. I have all the components ready to assemble the Super Early Bird and Early Bird orders for worldwide delivery in time for Christmas. I am highly experienced in trading online and fulfilling orders promptly and reliably. I have sold more than 1,100 vintage and antique pieces of jewellery online, sending to a worldwide audience.

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Support

  1. Select this reward

    Pledge £1 or more About US$ 1.22

    THANK YOU! Get your name posted on the Crowder website after our Kickstarter campaign.

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    3 backers
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  2. Select this reward

    Pledge £99 or more About US$ 120

    EARLY BIRD:

    1 x Cream Dial / Natural Leather Strap Crowder ATP Watch

    £99 / €134* / $153*

    £50 Less Than RRP Of £149

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 31 backers
    £

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  3. Select this reward

    Pledge £99 or more About US$ 120

    EARLY BIRD:

    1 x Black Dial / Black & Citrus Nylon Strap Crowder ATP Watch

    £99 / €134* / $153*

    £50 Less Than RRP Of £149

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £

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  4. Select this reward

    Pledge £99 or more About US$ 120

    EARLY BIRD:

    1 x Blue Dial / Blue & Citrus Nylon Strap Crowder ATP Watch

    £99 / €134* / $153*

    £50 Less Than RRP Of £149

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 16 backers
    £

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  5. Select this reward

    Pledge £99 or more About US$ 120

    EARLY BIRD:

    1 x Silver Dial / Black Leather Strap Crowder ATP Watch

    £99 / €134* / $153*

    £50 Less Than RRP Of £149

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 23 backers
    £

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  6. Select this reward

    Pledge £198 or more About US$ 241

    EARLY BIRD COMBO:

    The Black Collection - 2 WATCHES

    1 x Silver Dial / Black Leather Strap Crowder ATP Watch
    1 x Black Dial / Black & Citrus Nylon Strap Crowder ATP Watch

    Straps are interchangeable

    £198 / €269* / $306*

    £100 Less Than RRP Of £298

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £

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  7. Select this reward

    Pledge £198 or more About US$ 241

    EARLY BIRD COMBO:

    The Classic Collection - 2 WATCHES

    1 x Cream Dial / Natural Leather Strap Crowder ATP Watch
    1 x Blue Dial / Blue & Citrus Nylon Strap Crowder ATP Watch

    Straps are interchangeable

    £198 / €269* / $306*

    £100 Less Than RRP Of £298

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    £

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  8. Select this reward

    Pledge £396 or more About US$ 481

    EARLY BIRD COMBO:

    The Crowder ATP Collection - 4 WATCHES

    1 Of Each Crowder ATP Watch

    Straps are interchangeable

    £396 / €539* / $612*

    £200 Less Than RRP Of £596

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £

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  9. Reward no longer available

    Pledge £89 or more About US$ 108

    SUPER EARLY BIRD:

    1 x Cream Dial / Natural Leather Strap Crowder ATP Watch

    £89 / €120* / $137*

    £60 Less Than RRP Of £149

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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  10. Reward no longer available

    Pledge £89 or more About US$ 108

    SUPER EARLY BIRD:

    1 x Silver Dial / Black Leather Strap Crowder ATP Watch

    £89 / €120* / $137*

    £60 Less Than RRP Of £149

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Reward no longer available

    Pledge £89 or more About US$ 108

    SUPER EARLY BIRD:

    1 x Black Dial / Black & Citrus Nylon Strap Crowder ATP Watch

    £89 / €120* / $137*

    £60 Less Than RRP Of £149

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Reward no longer available

    Pledge £89 or more About US$ 108

    SUPER EARLY BIRD:

    1 x Blue Dial / Blue & Citrus Nylon Strap Crowder ATP Watch

    £89 / €120* / $137*

    £60 Less Than RRP Of £149

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Reward no longer available

    Pledge £178 or more About US$ 216

    SUPER EARLY BIRD COMBO:

    The Classic Collection - 2 WATCHES

    1 x Cream Dial / Natural Leather Strap Crowder ATP Watch
    1 x Blue Dial / Blue & Citrus Nylon Strap Crowder ATP Watch

    Straps are interchangeable

    £178 / €242* / $275*

    £120 Less Than RRP Of £298

    For Delivery Before Christmas

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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Funding period

- (20 days)