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The Story Behind The Crowder ATP Watch
During World War Two, my grandfather, Frank Crowder, was issued an Army Time Piece as he set out to serve for Britain.
Many years down the line I was lucky enough to inherit his watch.
I loved that his watch had a unique style compared to modern watch design and that the materials had much more character. The watch had a classic but minimal style, since it was a utility piece issued to all troops.
The materials of his watch were made to last and their appearance had altered slightly over time, portraying the personal individual history of my grandfather.
I am second generation in a family specialising in Jewellery and Watchmaking, and have been learning traditional skills from a young age.
I have been inspired by my own experience of traditional craftsmanship, and by my grandfather's watch, to create a modern timepiece with that same classic style, making use of high quality materials from a bygone era.
It is called the Crowder ATP watch.
I have created four designs for the Crowder ATP Watch. These take inspiration from my grandfather's original piece, and pair vintage style with modern elements to ensure reliability.
Cream Dial / Natural Leather Strap
Black Dial / Black & Citrus Nylon Strap
Blue Dial / Blue & Citrus Nylon Strap
Silver Dial / Black Leather Strap
What makes the Crowder ATP Watch different?
- Vintage Style Solid Brass Case
- Vintage Style Dial With Luminosity
- Vintage Style Domed Acrylic Glass
- Screw Down Stainless Steel Case Back
- Swiss Ronda 1069 Quartz Movement
- Nylon / Cut Side Calf Leather Nato Style Straps
Vintage Style Solid Brass Case
The Crowder ATP Watch features a heavy duty brass case. Brass, the material used for my grandfather's watch, is a much more traditional and attractive case alloy than stainless steel.
In the same way that my grandfather's watch changed over time, over many years of wear the brass will develop a wonderful patina, giving the watch a look that is unique to you.
The case design is completely exclusive to Crowder. It has a sleek, curved appearance, which gives your watch a classic vintage style.
The case measures 35mm in diameter which is a classic gentleman's size. With today's fashion, The Crowder ATP Watch is a unisex size and suits both men and women.
Vintage Style Dial
The watch has a vintage style dial with numbered hour markers and the Crowder logo just below 12 o'clock.
The base for the dial is again brass, not paper as many modern watches use, allowing it to withstand changes in temperature without degrading.
The watch also has a second hand above 6 o'clock, which is a classic style feature.
In addition, the dial features a luminous compound, allowing you to read the time 24 hours a day.
Vintage Style Domed Acrylic Glass
The Crowder ATP Watch has a domed acrylic glass, which gives it a traditional vintage style.
The reason acrylic glasses were used for military time pieces is that they are extremely durable. Other glasses can easily shatter or become scratched, ruining the entire piece.
The acrylic glass in The Crowder ATP Watch is highly shatter resistant and light scratching can easily be polished away.
Screw Down Stainless Steel Case Back
The Crowder ATP Watch has a screw down stainless steel case back, preventing dust or water from getting in to the back of your watch. It is also 3 ATM Water Resistant.
Ronda 1069 Swiss Quartz Movement
One thing that has improved over time is the reliability of watches, and so for the movement I have chosen a quartz movement from Ronda, one of Switzerland's top movement makers. This gives your watch a vintage look without the compromises of vintage watches.
The movement is made from quality Swiss Components, making your watch extremely reliable.
It is also very low maintenance, only requiring a battery around once every two years.
Nylon / Cut Side Calf Leather Nato Style Straps
For the straps I'm offering a choice between nylon or leather 18mm wide NATO style straps.
The nylon gives a sportier look, while the leather straps fit all situations - from casual to dressy.
The leather is real, quality, cut side calf leather. It is very soft and comfortable on your wrist and will change with wear and improve with age, gaining a patina unique to you.
The buckles on the Crowder ATP watch strap have a vintage curved appearance to match the case of your watch.
The straps are adjustable and are designed to fit either a man or a woman. The nylon straps will fit a wrist from 6 inches to 8 inches. The leather straps will fit a wrist from 6 1/2 to 8 1/2 inches.
The watch has sprung pins so you can customise the watch with any 18mm wide strap should you so wish.
Your Crowder ATP watch will come complete with your own presentation case based on World War Two ration tins, and includes a guarantee card based on World War Two ration cards. The watch is also protected by a 2 year warranty against manufacture defects.
Why I'm asking for your help on Kickstarter
I am very far down the line with this project, I have all the components made for the initial run of watches and I am looking for your help to raise £5,000 on Kickstarter to pay for final assembly and quality testing here in Great Britain.
The MSRP for the Crowder ATP Watch is £149.00. In return for your help on Kickstarter I am offering you the Crowder ATP Watch starting at the Super Early Bird price of £89, which is £60 less than the RRP.
I have enough components to fulfil all Super Early Bird and Early Bird orders, and can deliver worldwide in time for Christmas.
All additional orders are estimated for February delivery.
*Amounts in other currencies are approximate, payment will be taken in pounds sterling.
Risks and challenges
The project is almost finished. I have all the components ready to assemble the Super Early Bird and Early Bird orders for worldwide delivery in time for Christmas. I am highly experienced in trading online and fulfilling orders promptly and reliably. I have sold more than 1,100 vintage and antique pieces of jewellery online, sending to a worldwide audience.Learn about accountability on Kickstarter
- (20 days)