Funded! This project was successfully funded on June 16, 2012.

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Panna is a new concept in cooking media. We allow home cooks to learn from master chefs through step-by-step video recipes on the iPad.

Panna means cream in Italian. To us, it signifies the best - a perfect and simple ingredient from a culture that loves food and reveres cooking.

SO, WHAT IS IT? It’s the best recipes designed for the home cook from the world’s best chefs. But it’s not a cookbook, a magazine, or a TV show. We took the best ideas from all three and built a simple, beautiful application for the iPad and iPhone specifically designed as a tool to make cooking easier.


The app will be a monthly video subscription organized into sections such as entertaining, weeknight meals, classics, and more. Starting in September 2012 and each month thereafter, you’ll receive 15 new video recipes, that are yours to keep, (over an hour and half of video) created, selected and taught to you by master chefs. And you can follow along step by step, at your own pace.

THE CHEFS: We’re honored that some of the best chefs in the US have joined us: Rick Bayless of Frontera Grill in Chicago, Anita Lo of Annisa in New York, Nancy Silverton of Osteria Mozza in LA and Jonathan Waxman of Barbuto in New York. As more join us, our supporters will be the first to know!

WHAT THIS FUNDRAISING COVERS: We’ve designed the app and have amazing chefs on board. The pledges from this Kickstarter campaign will go to cover the costs associated with filming the recipes for our first issue and launching it to the public this fall.

THE PANNA TEAM: David Ellner, who after 25 years in the entertainment industry working with artists like Stevie Wonder, Jack Johnson and Lil Wayne and running digital and business development for American Idol, decided to marry his personal passion with cooking with his business background in media and technology to start a new company. He’s put together a team who are passionate about cooking including: Kelli Anderson, Kristal Bergfield, Carolynn Carreño, Jeff Domke, Daniel Dunnam, Alex Solomons and Rob Terrell.

WHY WE CREATED PANNA: If you like to cook, you probably have a lot of cookbooks and you learn something new from each one. But if you're like us at Panna, as you get better, you want more. More technique. More insights. More new things to try to elevate your cooking and make your friends and family say “wow!”, and you want to cook recipes the way the chef intended. We didn’t feel like anything like that existed. So we're making it.

FAQ

  • At launch we will only have an iPad version. Depending on the success of the product the earliest we'll have an Android version would be in early 2013, however there's no guarantees on that timeframe. I would give us your email address when we launch our website next week (http://pannacooking.com) or like our page on Facebook (pannacooking) and we'll inform you about the android launch....

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415
Backers
$34,396
pledged of $25,000 goal
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  • Pledge $10 or more
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    4 backers

    You'll be included in backers' credits on the Panna website, receive periodic updates on the project and get a thank you email from our chefs.

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  • Pledge $25 or more
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    173 backers

    All of the above + a one year subscription to Panna, a 65% discount from the annual price.

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  • Pledge $50 or more
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    51 backers

    All of the above + a 2nd year subscription to Panna, a 65% discount + early access to the Panna app before it launches to the public which will give you the chance to cook some of the inaugural issues recipes and give feedback on the experience.

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  • Pledge $100 or more
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    138 backers

    All of the above + LIFE TIME SUBSCRIPTION TO PANNA. Also be a Recipe Tester! You'll get the opportunity to cook and vote on your favorite of 3 recipes before they are released in an issue of Panna. The winning recipe will be recognized as a "Tester's Favorite".

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  • Pledge $150 or more
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    2 backers

    All of the above + the opportunity to participate in a one hour video Q&A session with your favorite Panna chef. Ask them questions or discuss their recipes you've cooked.

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    2 backers

    All of the above + you'll be cooking in style with a really cool Panna apron.

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  • Pledge $250 or more
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    14 backers

    All of the above + a signed cookbook from your favorite Panna chef.

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  • Pledge $500 or more
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    5 backers Limited (20 left of 25)

    All of the above + a personal video thank you message from one of the Panna chefs. Also, a Panna apron signed by your favorite Panna chef

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  • Pledge $1,000 or more
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    5 backers Limited (7 left of 12)

    All of the above + you and a guest will have the opportunity to be our special guests on set with the chefs in their personal kitchen. You'll also get to take a photo with the chef which we will have signed and framed for you. Shoots will take place in New York, NY, Los Angeles, CA or Chicago, IL. Travel costs are not included. This makes a great gift for a foodie to see a master chef work their magic!

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  • Pledge $2,500 or more
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    0 backers Limited (5 left of 5)

    All of the above + chose any recipe from one of our Panna chefs and we'll have them prepare that recipe on film just for you!

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Funding period

- (40 days)