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Panna is a new concept in cooking media. We allow home cooks to learn from master chefs through step-by-step video recipes on the iPad.
Created by

David Ellner

415 backers pledged $34,396 to help bring this project to life.

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Introducing Simmer

To all our supporters,

I hope this finds you well and cooking!

As we quickly approach the second anniversary of Panna, we're readying the launch of another very exciting product, called Simmer, that will release on November 20th in the App Store. Simmer is a FREE video recipe self publishing platform for anyone that wants to publish a video recipe. Using just an iPhone and our app, anyone can create a "Panna" like recipe, with videos and text that coincide with each step. In addition, you can take your creation and publish it in an embeddable player on a website of your choosing. At launch we're targeting cookbook authors, chefs, bloggers, food properties like Food & Wine, as well as enthusiastic home cooks. If you're interested in contributing one of your favorite recipes for our launch, we'd be happy to send you a beta version of the product. Just email us at and request the beta.

And don't forget to check out our recently released Issue 13. It includes a super flavorful Thanksgiving meal by Top Chef winner Stephanie Izard that won't disappoint.

All the best,


The Perfect Stocking Stuffer


Dear Valued Supporters,

I hope you had a great Thanksgiving and your turkey turned out delicious and moist.

Many of you have asked how to give the gift of Panna to others. On our new website, which launched on Friday, you can now give your friends and loved ones a 1-Year Subscription to Panna or a Gift it All package (all previous issues plus a 1-Year Subscription). You also have the option to easily send beautifully designed physical gift cards or e-cards. Click here to buy your gifts.

By Monday you'll receive an email outlining how to unlock your next year of Panna. We appreciate your patience with this process. For now, check out all of our exclusive free web content like our new 60 Second Cooking Class videos and our Behind the Line series (try making Dan Kluger's favorite pizza) .

Have a wonderful holiday.

All my best,


One Year Anniversary

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Today is Panna's 1 year anniversary! Getting to this day wouldn't have been possible without your very early support. Thank you from all of us at Panna....



PS - Make sure to check out issue 7 and the Thanksgiving prepared by Paul Kahan. We tried everything on set and it was amazing!

Reminder about your Panna Subscription


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An Important Message from Panna


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