"What is the next great frontier in music?"
To MELD, the answer is simple. Fusion.
For the past two years, I (Melanie Dewey - front woman of MELD,) have been working with some incredible musicians in Nashville to form a completely unique musical project that "melds" genres and influences together, in a way that tells a story and ultimately builds an extra-musical world. Now, FINALLY, after playing this music live in over 10 different states, and 25+ cities, we've decided it's time to bring this music to an even wider audience:
WE ARE RECORDING OUR DEBUT FULL LENGTH ALBUM!
With this record, we're aiming to cement ourselves as a part of this ever-growing "fusion revolution" happening in our country, and across the world. For a while now, I (Melanie,) have been incredibly inspired by artists such as Papadosio, Phish, Snarky Puppy, The Nth Power, Nahko and Medicine for the People, Hiatus Kaiyote, Rubblebucket, Anderson Paak, and so many more. Mainly because these artists are not afraid to create without boundaries. AND, their bravery and fearlessness to create this way - has inspired hundreds of thousands of people to be more inclusive, open-minded, and more loving of their own eclectic natures. We can only hope to do some of the same.
MELD's music combines jazz, soul, cinematic elements, pop, and jam influence- but is all tied together by lyrical storytelling and our mission: To promote and support diversity and radical inclusion in all things that we do.
We believe this radical love for others, and acceptance of the eclectic parts of our wildly diverse world - is the ultimate catalyst for making real change happen in our world. Whether that means becoming a water protector, or fighting for social injustices - our belief is that musical fusion can ultimately help bridge gaps between people, and bring people together in a really unique and beautiful way.
The truth is... making a record with this much intended reach, is going to be very costly. Our goal is to use this record to launch MELD's career into becoming a self-sustaining artistic project. And, much like any entrepreneurial endeavor - a lot of investment on the front end is needed.
In today's day and age, the competition is very fierce in the music industry. And, if you're an independent artist - there are even more challenges. A label traditionally takes care of album expenses, digital and physical distribution, and helps to pay musicians for their time. As an independent artist, we have to do all of this ourselves - and more! We have to not only have good music, but great sounding recordings, and visual product to match the quality of professionals. It's truly a lot of hard work, and I've been doing most of it myself - until now.
Due to the nature of the project - and our hopes for such a wide reach - we thought crowd funding would be a fitting way to help cover some of our expenses. PLUS, we love that Kickstarter allows the artists to tangibly give back to their donors.
SO...WHAT AM I FUNDING?:
If you choose to donate, your donations will go towards making the following things possible:
- Paying musicians, and producers (fairly compensating hard-working local musicians that have donated their time, time and time again to the creation of these songs,) plus mixing and mastering from my producer.
- Marketing (working closely with someone who can do targeted marketing to get our music into the ears of those who will genuinely become long time fans.)
- Spotify Campaigning (working with people who can get my music onto top tiered Spotify playlists, so I can be again- heard by those who will be longstanding fans.)
- Submitting my music to PR Companies/Labels (The goal for this album is to be featured on big publications! We've been featured on several before such as Nylon, BTRToday, Dancing Astronaut, and more - but we're hoping to expand our reach/legitimacy even farther. This coupled with the right independent label should really help us grow. )
- Printing CDS, Merchandise, paying Visual artists.
WHAT PRIZES/PERKS CAN I GET BACK FOR DONATING?
MELD is offering many unique perks for donating to this album. Here are just a few examples of what we're offering:
- Special edition t-shirts, posters, and other merchandise. (Including a special edition collaboration with Nashville artist, Benjamin Griffith for a "Colors" single poster.)
- Signed physical copies of the cd.
- Previews of the music before release.
- Personalized paintings by Melanie.
- Aromatherapy hand-made pendants.
- Tarot readings, Reiki healings, Chakra alignments and group classes on all of the above.
- Songs written and recorded just for you!
- MELDitation personalized care packages.
- Dream Interpretation!
- Listening Party invitations, and VIP treatment at shows!
- USB Drive that include demos, bonus tracks, live video files, and more.
NOW, TO GET PERSONAL...
If I'm being honest, in a lot of ways these songs saved me.
Writing from an unfiltered place, and digging deep into my heart and soul, helped me to find my voice in a way I haven't been able to before. The result was a literal "melding" of elements that the industry had always told me wouldn't work together. But, when I trusted my heart instead of listening to external voices and worrying about what others thought - I was able to create something true and honest.
As Nai Palm of Hiatus Kaiyote says "We assume people want to hear something familiar, but we really all want to be surprised."
My hope is to serve as a trailblazer to those who are having similar doubts, or feel like maybe they don't fully fit into "one place." The way I see it, music should be fluid, exploratory, multi-dimensional, and hit a multitude of emotions - because this is the ultimate echo of human nature. And, like each song or story, there is so much depth and diverse beauty within every once of us.
Thanks for all of your help, and for making this project possible. I can't wait to see what we build together.
Gratefully and lovingly,
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Risks and challenges
I carefully sat down and configured every last detail of the project in the budget for this Kickstarter. There are several additional expenses, that I will be taking on personally - that aren't accounted for in this Kickstarter. However, you can rest assured that your money will be going to very specifically calculated expenses; those particularly mentioned above.
WHAT IF WE GO ABOVE THE GOAL?
If we extend beyond our goal in donations, the additional money raised will go towards fulfilling the rest of the project that I, Melanie, was going to front myself. This includes things like: Photography, paying music video directors, horn arrangements, and additional studio/production fees.
WHEN CAN I EXPECT MY REWARDS?:
The full album should be completed by mid-May, of 2019. This means all of the perk packages will be delivered by the end of May, or at latest, mid-June of 2019. If you've selected anything that doesn't include physical merchandise items, such as Reiki healings, tarot readings, digital thank you's and teaser song packages, these things can all be delivered anytime between the end of the campaign, and May 2019. If you selected any of the "In Flight" packages, your flight will be purchased 6 weeks prior to the album release party in May.
HOW CAN I ENSURE TO GET MY PERKS?
When checking out, be sure to note your address! And/or, include your e-mail address. IF for any reason there's a discrepancy, you can always e-mail me personally, at email@example.com. I have an open door policy when it comes to this stuff, and want to make sure you get what you paid for!
HOW DO I TELL YOU WHAT T-SHIRT SIZE I AM?
I will personally e-mail you after the campaign with the e-mail you left, and ask what size t-shirt you'd like. :)
WHAT IF SHIRT SIZES RUN OUT?
If shirt sizes run out of the shirt you selected, I will give you first pick of another shirt. Or, you can wait a max of a few more months until the next round is ordered. Either way you'll get the product you want, but it may just be a tad delayed.
HOW CAN I ENSURE MY FUNDS ARE SAFE?
Your money will go directly through Stripe , which is a highly regarded online money exchanging platform. Kickstarter is not directly affiliated, so your money will be safely transferred via these programs.
HOW CAN I KNOW YOU'LL BE ACCOUNTABLE AND GET ME THESE ITEMS ON TIME?
If you have any other doubts, concerns, or questions, (that I haven't already answered,) please follow this link, and check out the "Accountability" questions on Kickstarter's FAQ. If anything else isn't covered here - feel free to e-mail me at the e-mail listed above. LINK: https://help.kickstarter.com/hc/en-us/sections/115001107133-Accountability
- (33 days)