About this project
Knit Wit is 108 full-color pages of inspiring photography and immersive text. We’re constructing a place where readers can dive into the dynamic and rich world of contemporary fiber and textiles, whether they’re enthusiasts, masters or newcomers.
The Knit Wit format is similar to what you would see in most lifestyle-driven magazines, seen through the lens of the fiber art and craft community. Each issue of Knit Wit features market shopping pages, interviews and Q&As, photo stories and editorials, essays and travelogues.
In issue 1, you will find...
- a Oaxacan weaving travelogue with The Kitchen Witch's Jess Schreibstein
- Yoga for Knitters with yogi Tara Stiles
- a fiber-driven holiday shopping guide
- Australian model and knitter Rachel Rutt, shot by her best friend, photographer Akila Berjaoui in Sydney
- a visit to Bagru, India and Pioneertown, CA with Hope and Lily Stockman of Blockshop
- a behind the scenes look at Wool & the Gang in London
- so much more!
The Founders + Contributors
Founders! That’s us: Zinzi Edmundson and Gigi Jack. We’ve been friends and colleagues for over a decade now and are very excited about working together again. After several early years at glossy titles—Zinzi at Bon Appétit and Gigi at C magazine—we reconnected as colleagues at FOAM, a women’s fashion and surf title. Post-FOAM, we both went digital, mostly circulating in the world of e-commerce. As a print-only title, Knit Wit is our (re-)declaration of our love of the tangible medium.
Throughout the process of putting together Issue 1 of Knit Wit, we have been bowled over by the enthusiastic response from contributors, who range from close friends and colleagues to complete strangers we never thought would say “yes” to our cold-call proposition. We’ve got a stellar team backing us up and we can’t wait to show you what they’ve been working on this past year.
The Readers (That’s You!)
We’re looking for readers who are curious, interested and passionate about doing things—it’s not just about the medium after all, it’s about the spirit that goes into each piece and every idea represented in this magazine. If you love art, design, ideas, photography, and beautifully put-together text, you will love Knit Wit.
We're committed to being a print-only magazine, which means the content you see in our pages won't be available for online consumption. Some people think it's a little crazy, but I guess we like it that way!
That said, we have been growing an active social media community in support of our print offering. We think that the various social platforms offer print publications a unique opportunity to participate with readers and drive discussion and engagement off-page. We look forward to connecting with you!
**Video by Katherine Sheehan, featuring Sarah Chernoff of Superhumanoids. Photo credits from top to bottom: Akila Berjaoui, Marissa Macias, Gaea Woods, Kate Miss, Winnie Au, David Kitz.**
Risks and challenges
Let’s face it: Print can be considered a dicey proposition. The reality of print costs and shipping may prove too great to overcome.
Yet, we feel that by keeping our scale small (5,000 copies to start) and our operation lean, we can smartly and slowly grow Knit Wit into a stable company. Additionally, there are so few engaging magazines in this category—and none completely like ours!—that we do feel the ability to fill a much-needed niche. Our product is strong and our audience is out there—the biggest task is to get one to the other.Learn about accountability on Kickstarter
The name Knit Wit is a placeholder and a point of view. Think of it like The New Yorker, which oftentimes (all the times) covers issues and stories outside of New York.
Also, the idea started as a zine about knitting, but once we started digging deeper into the greater fiber community, we couldn't help ourselves. Knitting is our backbone, our founding principle, but it seemed silly (and uninteresting) to ignore all other fiber and textile art. I guess ultimately we are just trying to be the least myopic within a niche category.
Basically: Printing and shipping are expensive, especially when you're only printing by the thousand (as opposed to $5 newsstand titles that print by the hundred-thousand). We know $20 for a magazine may seem ludicrous to some, but think of it this way: The onus to make a magazine that's actually worth $20 is on us! We're working very hard to make the cost and the value line up for you.
In Issue 1, we really tried to focus on the lifestyle and community aspect of fiber arts, rather than emphasizing how-to stories. That said, we can definitely see that type of material working in future issues, depending on the subject and how it fits with the rest of the book.
Part of Knit Wit's future plan is to host more workshops, like the ones that are available as rewards on our Kickstarter page. That way, we can supplement what happens in the magazine—photography, stories, profiles, objects—with off-page, offline DIY experiences.
Absolutely! Email email@example.com and we'll discuss stocking Knit Wit in your store.
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