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CA$ 350 pledged of CA$ 18,000 goal
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By Shand Santos
CA$ 350 pledged of CA$ 18,000 goal
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About

Hi!

A lot of people in the world are allergic to peanuts and tree nuts, to the point of a majority of schools here in Canada being peanut and nut free. Which means no PB&J sammies for kids, or at least, replacing it for a "close but not really" frankensteiny butter or paste during lunch time. Not chunky and often times weird.

I grew up in Brazil and am quite familiar with a seed called baru, which is remarkable for a number of things, but in this specific case: 

It tastes and feels just like peanuts but it does not trigger related allergies.

How are you so sure they're peanut-free and nut-free?

Baru seeds are safe for people with tree nut or peanut allergies because it's been lab analyzed for those allergens by SGS, a major food laboratory in the world. Negative for all of them!  

The whole story: during baru seeds demos here in Toronto, a lot of customers with allergies were curious that since it was a Legume from an evolutionary branch of its own and with little relation to other Legumes, would it trigger anything at all? And indeed it didn't! So, I had the seeds lab tested and confirmed this non-reactivity for the project.

How did I start doing this

I've started introducing baru seeds from Brazil in the last six months here in Toronto, Ontario through my company, Baru Baron. I'm from Brazil and came from the Cerrado, where baru seeds come from, and as an immigrant, I was impressed to see the number of allergic people in North America. I firmly believe baru seeds can make a huge difference in the food industry for the better, for both their nutritional and non-allergenic aspects. By the way, baru seeds were amongst the selected products for the SIAL Canada 2017 Innovation Award through Baru Baron.

What are baru seeds

it's a really promising food, and it comes from the wild. Being an oily seed means it's just as versatile as peanuts or tree nuts, with a lot of nutritional qualities, such as a higher protein content than any tree nut or peanuts, and a ton of fibre and antioxidants just for starters.

There are already a number of scientific articles written about it in respectable journals such as PLOSone, so If you're curious, just google Dipteryx alata and you will be surprised. In Brazil and smalls parts of Bolivia, it's consumed as peasant food and was quite overlooked outside Academia until very recently. 

Raising awareness of it is certainly a great thing for the world. The Cerrado is the most biodiverse savanna in the world and the second largest biome in South America, only behind the Amazon. It also stores the fresh-water waterbeds of over a third of South America, and needless to say, that is serious stuff. 

Only approximately 20% of Cerrado's native vegetation is still intact, being replaced by mostly soy and other GMO crops.

The raising demand for baru seeds hinders deforestation of its native environment, and provides income for a number of local communities that hand-pick them.  

What we will make

So, the plan in a nutshell (no pun intended) is to manufacture peanut-free and nut-free baru butter, which is the one depicted in the video! Yup, that's actual baru butter - homemade by me. Kids, and everyone else that is allergic to peanuts will then be able to enjoy a decent BB&J sammy! We will be using non-GMO ingredients, because what's the point of doing it with the very own GMO stuff that threatens baru, right?

Where will the money go?

The Kickstarter campaign is to help start producing it successfully, which would be a HUGE thing for everyone with peanut and nut allergies, and also the environment.

We will need a nut-free rental kitchen, and some equipment needs to be bought and dedicated exclusively to the butter processing, such as mason jars, blenders and peelers for the seeds. Also, we need to buy ingredients, such as the oil, salt, sugar, and import baru seeds.

On the technical side, we will need nutritional content lab analysis for labelling and shelf life analysis, and present all the data regarding safety to the decision-makers in the school system.

We will also need to send samples to media influencers such as bloggers and magazines, for example.

Anything over our goal will go to local trade shows, streamlining production and eventually having our own kitchen full time for the production of it!

For those new to Kickstarter! First, I would like to thank you for your interest in this product. Really, it means so much if you're able to chip in - please bear in mind that if the goal is not met you won't be charged. 

Please donate early to increase our visibility on KickStarter. Thanks again, we are looking forward to hearing from you and making our way into your hearts and homes! 

Risks and challenges

Safety is a given, so to make a peanut-free and nut-free product, we need a special kitchen and exclusive equipment for the production and packaging of it.

The demand for baru could skyrocket with the success of this project. In theory, we could run out of baru seeds! However, I'm very close to the suppliers in Brazil, and the reason this project ends in October is to be able to secure a big supply of it before the end of the season.

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Support

  1. Select this reward

    Pledge CA$ 1 or more About $0.77

    Supporter

    Shoutout on our website! We appreciate every little support that forwards awareness of this amazing possibility that is baru butter.

    Includes:
    • Shout out on the website
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  2. Select this reward

    Pledge CA$ 5 or more About $4

    Friend

    150g of the butter will be shipped from us to you! Also a shoutout on our website.

    Includes:
    • Mini-sample of baru butter
    • Shout out on the website
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  3. Select this reward

    Pledge CA$ 20 or more About $15

    Baller

    500g of butter shipped from us to you! Thanks for the support, you're a baller! Also a shoutout on our website.

    Includes:
    • 500g of baru butter
    • Shout out on the website
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    3 backers
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  4. Select this reward

    Pledge CA$ 50 or more About $38

    Mom

    We definitely owe you, and you get a kg of butter and an incredible Baru Baron shirt! And a shoutout on our website.

    Includes:
    • Baru Baron shirt (S/M/L/XL)
    • 500g of baru butter
    • Shout out on the website
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  5. Select this reward

    Pledge CA$ 100 or more About $77

    School Principal

    You probably worry about running a peanut-free household with multiple children coming over for the proverbial PB&J. Or not. Either way, you get 2kg of butter, a shirt and a shoutout on our website!

    Includes:
    • Baru Baron shirt (S/M/L/XL)
    • Shout out on the website
    • 500g of baru butter
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  6. Select this reward

    Pledge CA$ 150 or more About $115

    Environmentalist

    We thank you enormously. You'll get a shirt, 2kg of butter, a shout out on the website and a ticket for the baru butter launch party. Wow!

    Includes:
    • 500g of baru butter
    • Baru Baron shirt (S/M/L/XL)
    • Shout out on the website
    • Ticket for launch party
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  7. Select this reward

    Pledge CA$ 1,000 or more About $770

    Angel

    This is an incredible donation and indeed something that will make a difference in a lot of peoples lives. You'll get a shirt, 2kg of butter, a shout out on the website, a ticket for the baru butter launch party and your name on the baru butter label. Cool!

    Includes:
    • 500g of baru butter
    • Shout out on the website
    • Ticket for launch party
    • Name on the label
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Funding period

- (60 days)