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No more lumpy foam, stabby feathers and melty memory foam. Introducing the Purple® Pillow, the first innovation in pillows since geese.
No more lumpy foam, stabby feathers and melty memory foam. Introducing the Purple® Pillow, the first innovation in pillows since geese.
17,733 backers pledged $2,640,852 to help bring this project to life.

Announcement! Purple's New Pet Project...

Posted by Tony Pearce (Creator)

Hello, beautiful Purple People!

I'm just popping in to tell you some exciting news!

As some of the earliest adopters of Purple, I want to make sure you're among the first to know about our exciting new product. In just a couple weeks we'll be launching our third Kickstarter project. From day one we've heard that humans aren't the only critters who adore Purple and we decided to share the love.

Introducing: The Purple® Pet Bed

Your beloved fur baby can finally have all the amazing sciencey comfort of Purple –without hogging your bed.

The Basics

We've spent countless hours developing and testing the Purple® Pet Bed and I'm confident you and your pet are going to love it. There will be a lot more information on our campaign when it launches, but here are a few of the highlights:

  • Moisture-resistant — Accidents happen. Luckily, the washable cover and waterproof protective inner cover are up to the challenge and ridiculously easy to clean.
  • Odor-proof — The cover is antimicrobial, which means it doesn't harbor all the icky germs that give typical pet beds, and their occupants, an inescapable stink.
  • Ruff-and-tumble ready — You know your dog loves to dig and your cat loves to claw; whether it’s nesting, boredom, playing, or whatever mischief is afoot (or aclaw), the Purple® Pet Bed can stand up to it all! 
  • Ridiculously comfy — We engineered Purple to comfortably cradle high-pressure areas like your joints while supporting your body everywhere else. So whether your pet is an early bird or a night owl, a spring chicken or an old soul, an all-day lounger or active adventurer, the Purple® Pet Bed will keep 'em comfy all day, and all night.

More to come...


Well, there you have it. The cat's out of the bag, as it were. We're currently scheduled to launch the first week of March and I'll be sure to send another update when it's official!

A Slight Change

Hello, everybody! My name is Andie; I'm Tony's youngest (and probably favorite) daughter. I've been a part of Team Purple from day one and have been honored to be an active part of each of our Kickstarter projects, along with many other roles here at Purple over the years.

Tony is taking a temporary sabbatical to pursue one of his lifelong dreams. Therefore, I will be taking care of the updates while a few others will help out with emails and comments throughout the campaign.

Tony sends his love and incredible gratitude for everything you wonderful humans have done for us so far. He's said it before and I'll say it again: we seriously wouldn't be where we are without you.

As always, you guys are the absolute best and we love the ever-living stuffing out of you!

💜 Andie & Team Purple

PS: Should you, for any reason, need to contact us, please do so via:

  • Phone: 888-848-8456
  • Email:
  • Other: 
Blacksan Reynolds, Jeannine, and 75 more people like this update.


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    1. Pamela on

      Hello! When it the pet bed launch? I have not received any more notices! I am interested in getting one! Thanks!

    2. Missing avatar

      Ryan on

      Sounds good thanks for the update

    3. Tony Pearce 3-time creator on

      @Ryan & @Michael Montgomery
      @EVERYONE – The launch of the campaign has been pushed to next week. Hopefully, that'll be the last delay of the release date. We just want to make sure everything is perfect for you guys!

    4. Missing avatar

      Michael Montgomery on

      Will this be launched in the next month or two, or will this be more towards the back half of 2018?

    5. Missing avatar

      Ryan on

      Ok it’s next week I’m ready!!!

    6. Tony Pearce 3-time creator on

      @Maggie Marsh – Huzzah! That's exactly what we want to hear :D It's what drove us to create the pet bed and what continues to drive us toward all sorts of new comfy awesomeness.

    7. Maggie Marsh on

      My husband and I bought and received our purple mattress last month, and we have never been more satisfied with a mattress in our entire lives! My biggest lament has been that we couldn't get as equally comfy/durable beds for our four ginormous puppers...especially because we can't seem to keep one in particular out of our bed! Needless to say, this news was perfectly timed, and I will be keeping an eye out for that kickstarter campaign!

    8. Tony Pearce 3-time creator on

      @John Stagaman — I'm so sorry! As previously mentioned, from all the feedback we got about the boosters we decided to discontinue them entirely.

      @Anyeley Hallova — Shoot an email to and they'll be able to look deeper into your order.

      @Gareth — I'm so sorry it didn't work out for you :(

    9. Gareth on

      Yeah I backed 2 of these last time, way to low and the booster was terrible. I tried using it for 3 months, never got used to it. Sorry, but never again, not even for my dog

    10. Anyeley Hallova on

      I gave the purple pillow campaign and never received my pillow.

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      John Stagaman on

      Nope, never again. I understand the inflatable booster failed, but when I saw that you'd also tried another style of booster (foam), I emailed to see if I could buy them for both of my pillows (not "give it to me free", I asked to buy them). Your response? Nope, we decided it doesn't matter if we support you--just come up with workarounds yourself. We don't care if the pillow is too short for side sleepers. Thanks for the money.

    12. Tony Pearce 3-time creator on

      @Jae Lee — Oh no!! Contact and they'll see what's going on with your order!

    13. Jae Lee

      Bought the last one. never received. no refund.

    14. Tony Pearce 3-time creator on

      @Vincent Vazzo — Oh man! Dobermans are crazy but so fun! I can't wait for them to try it out!

      @Pamela — Oh! We'll have small, medium, and large sizes. I don't have the exact measurements on hand and the pricing isn't finalized, but it'll all be listed in the official campaign.

      @Jill Menyuk — Thank you! And you should definitely get on Purple too! PS, did you know we offer a couple different financing options when you check out at

      @Tully Augustine — You're so welcome! Thank YOU for your awesome excitement :D It's what drives us forward to continue innovating.

      @Justin — I'm so sorry to hear that :(

      @Dallen Loder & @Greymattersplat — Bahaha! It would be epic. Never say never!

      @Ian Cervantez — *sly smile* Just you wait.

      @Rilliam Rucker — I have a Great Dane too! He LOVES the testers he's on and the large definitely lives up to its name. He hates normal pet beds now.

      @Jeremy Castle — We have actually spent the last year or so addressing that very issue. After several iterations and invaluable customer feedback, we ultimately decided to get rid of the booster altogether. You can see the announcement in The 11/14/17 update titled "The Booster Gets the Boot." I'm so sorry for the confusion!

      @Joshua Mullin — I apologize for that! It definitely shouldn't smell like any variety of rear-end. It sounds like it may have been a warranty issue we would have been happy to work with you on – I'm bummed it got trashed instead :(

    15. Joshua Mullin on

      I won't buy another purple product unless I'm explicitly guaranteed it won't smell like freeze-dried ass. The purple pillow I received from this kickstarter smelled so bad, I ended up trashing it. Nobody wants to sleep with the smell of rubber gloves in their face, and I wouldn't subject my dogs to that either.

    16. Jeremy Castle on

      The fact the company never went out of its way to address the booster issue. Certainly won't be backing this or passing this along to any of my furry loving friends. Every so often I try and use the purple pillow and always let down.

    17. William Rucker on

      We have 150 lb Great Danes that lives be to be comfy Makem big!

    18. Missing avatar

      Greymattersplat on

      I would ALSO buy that couch. In fact, these pet beds look an awful lot like couch cushions...

    19. Ian Cervantez on

      This is awesome, but still waiting for Purple shoe inserts.

    20. Missing avatar

      Dallen Loder on

      You know what you guys should make? A couch. I would buy that couch.

    21. Justin

      Nope. Not happy with the pillows at all.

    22. Missing avatar

      Tully Augustine on

      YES! Thank you thank you thank you!!!

    23. Jill Menyuk on

      LOL! They are so not getting one before I can afford one for ME! But it's a brilliant idea. I know you're gonna smash your goals. :-)'

    24. Pamela on

      So exciting! My dogs need this bed! Eagerly awaiting sizing info! Hurry, hurry... :)

    25. Vincent Vazzo on

      I love it!

      I hope that it's really tough! My girlfriend's Doberman has destroyed two beds and counting!