Baseball isn't just for the living anymore, at least, we hope it's not.
The Schaumburg (Ill.) Boomers are a professional minor league baseball team in the suburbs of Chicago and just completed a remarkable 2013 season, winning the Frontier League Championship and claiming the Frontier League Organization of the Year award in just their second season of operation. So, to try and build on that success in year three, the Boomers are hoping to run the first-ever minor league baseball Kickstarter community performance and event when we host Field of Screams on Saturday, June 7, 2014 at 6:00 p.m.
This is no ordinary minor league baseball promotion and it goes way beyond decorating the stadium and passing out free candy, which is where your backing comes in. The Boomers are a small (nine employees), 100% family-owned (husband and wife Pat & Lindy Salvi) business that has a big idea it needs help funding. The Boomers will change their name for one night only to the Schaumburg Zombies and have gone so far as to create a logo, design uniforms and put some wild ideas together to do a night of dinner theater the likes of which have never before been seen in a baseball stadium.
As a small business, the Boomers need help in purchasing these great new uniforms (which are available to some Kickstarter supporters - see the rewards for more) and hiring out local professionals to bring the rest of the night to life (pun intended). As you probably notice from the video, we aren't exactly talented makeup artists, so we want to hire some of those to give every fan who walks through the gates the opportunity to be turned into a Zombie for the day. We also will hire local theater performers to roam the concourse as zombies for the night and help us play some games with our fans, turning them from the living to the undead as the night moves along. We're all about fan interaction here at the Boomers/Zombies, and the opportunity to make our fans part of the show is something we relish - and something that really has limitless potential on a night like this one.
Aside from that, we have a few other tricks up our sleeves for the night, including having one player literally rise from the grave before the game, playing zombie movie clips and sound effects during the night, and even serving specialty food items (brains? or at least, chocolate brains) at the concession stands.
It's a night that's never before been seen in minor league baseball, and one we'd love to bring to life for the community that the Boomers support - and have been supported by - since the birth of the franchise in September 2011. Rather than make this idea happen via corporate sponsorship dollars, the Boomers are really hoping to make this a community event - financed by the community, for the community and brought to the local community, so that we can stay true to our artistic vision of the night.
Thanks for reading and for your support. You can always contact the Boomers office at (847) 461-3695 or me directly at firstname.lastname@example.org.
Schaumburg (Boomers) Zombies Baseball Club
Risks and challenges
Funding certainly is our number one obstacle to doing this right, but of course in a big market like Chicago we always face challenges when it comes to promotion of the event. Hopefully, a concept as unique and interesting as this one gets media attention, is shared and spreads through social media, and interest in it builds organically, but that is the main challenge we'll face that could prevent this event from being successful.
What we can promise, however, is a tireless effort from our extremely energetic staff, who will pound the pavement relentlessly over the next several months once this project is funded. Rest assured there will be no door not knocked on and no phone un-buzzed as we work to spread the word about the Field of Screams.
This franchise has already overcome a lot of challenges in two years (like any startup business), so we're used to adversity and have - as our success clearly illustrates - come out ahead more often than not.Learn about accountability on Kickstarter
- (60 days)