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Raising funds to be able to trade in the prestigious Brick Lane area of London in a brand new showroom space four days a week.
Raising funds to be able to trade in the prestigious Brick Lane area of London in a brand new showroom space four days a week.
Raising funds to be able to trade in the prestigious Brick Lane area of London in a brand new showroom space four days a week.
66 backers pledged £3,423 to help bring this project to life.

About

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Nearer The Moon Luxury Independent Lingerie in London

£3,423

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Nearer The Moon

Specialising in luxury independent erotic lingerie
Specialising in luxury independent erotic lingerie

Nearer The Moon is an independent ethically made lingerie company based in the UK. I started the company after finding current traditionally "sexy" lingerie options were seriously lacking. 

I am here to buck the trend of homogenised, poor quality and poorly fitting erotic lingerie by keeping my brand independent of investors, sourcing fabric and making the garments myself and offering bespoke sizing options where possible. 

Currently I run the business online with pop ups 5-6 times a year with alternative themed events.

Our pop ups at Le Boutique Bazaar in London have proved a great success already!
Our pop ups at Le Boutique Bazaar in London have proved a great success already!

I started selling on the Etsy.com marketplace and in 2014 I was able to expand to selling on a standalone site nearerthemoon.com

I have been looking for opportunities to connect with customers in person in a mainstream fashion location for the last 6 months in order to convey the quality and craftsmanship in the lingerie I create. Take a look at the sewing process below...

 Opportunity

Nearer The Moon has been offered an amazing opportunity to trade in the brand new "Rinse Showrooms" in the Brick Lane area of London. 

"Located in the heart of London's East End 'The Old Truman Brewery' has for some 20 years been the artistic epicentre for the area's regeneration and at the forefront of Brick Lane's creative revolution.

Drawing upon this experience 'Rinse Showrooms' will offer an opportunity for aspiring young designers to exhibit their work with bespoke units...for trading Thursday through to Sunday. 

Located directly at the entrance to the Backyard Market on Brick Lane footfall is plentiful with approximately 25,000 individuals visiting the entire site each weekend."

As you can see this is an opportunity I do not want to miss! I have extensive luxury retail sales experience and know that with access to the right customers in the right location I can push Nearer The Moon to the next level. 

Independent ethically made lingerie for all!
Independent ethically made lingerie for all!

Having a semi-permanent showroom style space will not only benefit Nearer The Moon customers in London or the UK. It will be a way to create more capital to fund bigger, better and more intricate collections to sell online and it will provide a space for press and buyers to see the collection in person hopefully creating further reach for the company.

Budget

I currently have the working capital free to commit to just a couple of weeks but as it is a semi-permanent showroom, I believe three months of rent is the minimum needed in order to ensure footfall is high enough for it to become a self-sustaining endeavour. Without negotiation this currently stands at £1100 for the smallest space. 

Past retail displays of Nearer The Moon
Past retail displays of Nearer The Moon

Once I have the capital, I plan to negotiate on this price to allow the space to be funded by this project longer or to allow for a slightly larger space.

I will also need to create stock to have enough to sell and sizes for customers to try on (there is a changing room available for use at the showroom). 

I have been working on creating stock for current ranges and am slowly building up a good range of in stock items when cash flow allows to buy materials in bulk but it is not enough to stock a full retail space. I believe I would need £800 to create enough stock for the first 3 months of selling in this busy area. 

Current collection to make stock for...
Current collection to make stock for...

I also need to merchandise the space to fit with the Nearer The Moon brand. This would include purchasing items like grid wall mesh panels, more hangers & having marketing materials printed such as brand signage and swing tickets. I estimate this to come £500. 

I'm allocating three weeks to fund the project. Even though that leaves me just a few days to purchase everything for the showroom, this opportunity has only just presented itself & I will not be able to lay much marketing groundwork before the launch of the KickStarter so I have added time to allow for this. 

Rewards

The fun part! The rewards offered have been designed to give experiences over and above discounted underwear to enable you to get closer to the brand and feel invested in the company you will be backing. 

Examples of previous postcard collections
Examples of previous postcard collections

£5

For this pledge you can receive either a link to a spotify playlist especially created by me. Inspired by my time as a burlesque dancer the playlist will feature some unusual and some well loved songs to get undressed to. 

Or you can select a postcard pack. The five postcards will be glossy printed A5 cards each with a different image on the front selected from some of our favourite in house shots.

Handmade red heart pasties
Handmade red heart pasties

£10

You will be sent a pair of our classic heart shaped sequin pasties. Backed in faux black leather and presented in a black organza bag with 2 strips of tape they're ready to wear straightaway. 

You will also receive a link to the super sexy playlist and the 5 postcard pack from the £5 pledge.

Chiffon Knickers
Chiffon Knickers

£20

Twin Peaks

An as yet unreleased style that will be sent to you before the collection is even launched! A truly flattering shape developed from lingerie and loungewear shapes from the era of Twin Peaks. This product will retail at ~£40 so it is a truly amazing reward. 

Black Leather Blindfold
Black Leather Blindfold

 £25

Try our new range of leather blindfolds...These are made from luxurious leather, edged in an indulgent black cord and have a double satin ribbon to fasten which are attached with hidden gold eyelets on each side of the blindfold. Postage is included in this reward. 

You will also receive a link to the super sexy playlist and the 5 postcard pack from the £5 pledge.

Red option for the Ouvert String and Pastie set
Red option for the Ouvert String and Pastie set

 £30

For this pledge you will receive one handmade ouvert (open) string and a pair of matching pasties. 

Strings can be made in XS-XL and the pasties measure approximately 7cm across. The colour is based on availability but could be: Black with gold glitter, cherry red, cerise pink, metallic gold, white, charcoal grey or jade green. Postage is included in this reward.

You will also receive a link to the super sexy playlist and the 5 postcard pack from the £5 pledge.

Multi-functional chiffon restraint scarf
Multi-functional chiffon restraint scarf

 £40

Our tangible reward for a £40 pledge is the multi-functional chiffon restraint scarf. 3m of hand sewn sheer chiffon edged with long black tassels. I think it looks great wrapped up as knickers as shown above but the only limit to how you can wear it is your own imagination! 

£40

For a pledge of £40, you will be invited to visit my home studio, browse the upcoming twin peaks collection, try it on, take photos or sketches. You can get a behind the scene look at the production of a collection by an indie lingerie designer including sketch work and sampling. I will also be happy to take pre-orders for the collection before anybody else and measure you for any bespoke items. 

You will also receive a link to the super sexy playlist and the 5 postcard pack from the £5 pledge.

 

Sibyl Ouvert Knicker
Sibyl Ouvert Knicker

 

Rosie Suspender Belt
Rosie Suspender Belt

 

Butterfly Open Cup Bra
Butterfly Open Cup Bra

£50

Ever wanted to make a piece of Nearer The Moon in your own colours or style? For this pledge you can own a Nearer The Moon pattern in your own size. I will grade either the Butterfly Open Bra, Sibyl Ouvert Knicker or Rosie Suspender belt to your size by hand and post it to you on traditional spot and cross pattern paper. 

I will also include instructions on how to make the garment using a domestic machine and a materials and components list. 

You will also receive a link to the super sexy playlist and the 5 postcard pack from the £5 pledge.

Cassie Rae in the Lana Bodysuit
Cassie Rae in the Lana Bodysuit

£65

The Lana bodysuit has been adored by many and is always popular. I will be offering it at a £15 discount for this pledge. It is made from slinky jersey in the briefs and soft glittered tulle in the top. You will be able to select from Red, Cream or Black (please note the black is not glittered tulle but matte diamond mesh instead).

You will also receive a link to the super sexy playlist and the 5 postcard pack from the £5 pledge and a pair of heart pasties. 

The Occult Bra and Knicker
The Occult Bra and Knicker

£100

From this season's Cabinet of Curiosities collection, the Occult Bra and Knicker have proven exceptionally popular. Worn at the Great British Tattoo Show by Terri Altilar, you can get the look at £24 less than what they retail for normally. 

You will also receive a link to the super sexy playlist and the 5 postcard pack from the £5 pledge and a pair of heart pasties.

Learn to make this Suspender Belt during a lesson with Tilly
Learn to make this Suspender Belt during a lesson with Tilly

£100

The bestselling product, the Basic Suspender Belt is one of my favourites to make. 

For a £100 pledge, I will come to your house or you can come to my studio and I will teach you how to make this visually striking garment including how to thread tricky adjustable suspender sliders and finish your garment neatly to a professional standard all on a domestic machine. 

Ideally you will have some sewing experience and also a domestic machine if you would like me to visit you at home. Included is the cost of materials and 2 hours of teaching time. 

You will also receive a link to the super sexy playlist and the 5 postcard pack from the £5 pledge and a pair of heart pasties.

This reward is great for burlesque costumes!
This reward is great for burlesque costumes!

 

Example of Lingerie Set sketch
Example of Lingerie Set sketch

 

Example of Bra, Brief and Suspender Set
Example of Bra, Brief and Suspender Set

 £200

The biggest and most wonderful reward is a complete set of lingerie. A design created completely to your requirements, colours and size.

This is a great opportunity to create a burlesque costume, wedding night lingerie set, or something you have been wanting to buy forever but haven't been able to find it. 

I will design a set to your specifications, visit you for a fit session if location allows or send you samples for you to check the fit. I will then create your set and post it along with a signed original sketch of the design. 

Take a look at how our custom lingerie process works here.

You will also receive a link to the super sexy playlist and the 5 postcard pack from the £5 pledge and a pair of heart pasties.

If you believe in independent business, ethically made fashion and gorgeous lingerie then this is the Kickstarter for you! 

Please pledge and share to help me reach the target! 

Risks and challenges

It is a new space and may not get the foot traffic expected for the first few months leading to reduced funding for future months. To combat this I am planning on running a marketing campaign via e-mail newsletter, Facebook adverts targeted to shoppers in London and including information about the space in all UK orders from the time it is confirmed onwards.

Spaces are limited and it is possible that they may run out before I can book a space. I plan to overcome this by meeting with the organisers in person on May 26th to reserve a spot.

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Support

  1. Select this reward

    Pledge £5 or more About $7

    Songs To Get Undressed To!

    Receive a link to a super sexy playlist to get down to. Tilly will share her favourite songs to get undressed to from her burlesque performing days.

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    6 backers
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  2. Select this reward

    Pledge £5 or more About $7

    Love Letters!
    Receive 5 randomly selected postcard from one of our in-house photoshoots. Glossy postcards with a model dressed in our lingerie ready to send on to a lover or friend. Add £1 for International shipping, UK shipping is included.

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    2 backers
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  3. Select this reward

    Pledge £10 or more About $13

    Token of Love!

    Receive a pair of our classic and ever popular heart shaped sequin pasties. These retail for £12. Add £3 for International shipping, UK shipping is included.

    You will also receive a link to a super sexy playlist and a postcard.

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    10 backers
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  4. Select this reward

    Pledge £20 or more About $26

    EXCLUSIVE!
    Brand new from the Twin Peaks collection - these will not be available to buy until late August/September this year - a pair of chiffon high waist briefs.
    They will be on sale for around £40 so this is a truly amazing reward.

    The briefs are elasticated around the waist but loose around the leg meaning they are flattering and fit a much wider range of body types.

    They will be available in size XS,S,M,L,XL in black.

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    2 backers
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  5. Select this reward

    Pledge £25 or more About $33

    Indulge in some minimalist kink!
    Receive one of our black leather blindfolds.
    Ties up with a double lace ribbon and edged with black cording. Add £3 for International shipping, UK shipping is included.

    You will also receive a link to a super sexy playlist and a postcard.

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    Ships to Anywhere in the world
    5 backers
    £
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  6. Select this reward

    Pledge £30 or more About $39

    It's a string thing!
    You will receive a handmade ouvert lace g-string and a pair of matching heart pasties.

    They will be a randomly selected colour either cerise pink, black with gold glitter, cherry red, metallic gold, white, jade green or charcoal grey depending on your size and availability. Sizes available are XS, S, M, L, XL. Add £3 for International shipping, UK shipping is included.

    You will also receive a link to a super sexy playlist and a postcard.

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    Ships to Anywhere in the world
    Limited 6 backers
    £
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  7. Select this reward

    Pledge £40 or more About $52

    Private View!
    Come to my home studio to preview the hotly anticipated Twin Peaks collection for AW16 and eat cake!
    You will need to be able to get to Kings Langley (25 minutes from Euston Station) during the month of August 2016.
    You will be able to look at, photograph, inspect, try on (if you fit the samples) and pre order the new collection before anybody else whilst indulging in some homemade refreshments.

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    Limited 1 backer
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  8. Select this reward

    Pledge £40 or more About $52

    Tie me up Buttercup!
    One of our 3m+ black chiffon restraint scarves edged with black fringing.
    Can be worn as a scarf, to tie up wrists and ankles or to turn into garments by itself when wrapped around your body. Retails at £45, postage is included in he UK add £3 for International postage.

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    3 backers
    £
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  9. Select this reward

    Pledge £50 or more About $65

    Make your own lingerie!
    Receive a paper pattern and construction instructions in your size.
    Select one of three designs - Butterfly Open Cup Bra, Sibyl Ouvert Knicker or Rosie Suspender Belt. Knicker and Suspender Belt pattern available in XS-XL, bra pattern available in size 32-36 A-D. Add £1 for International shipping, UK shipping is included.

    You will also receive a link to a super sexy playlist and a postcard.

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    2 backers
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  10. Select this reward

    Pledge £65 or more About $85

    Lana Del Yay!

    You will receive a Lana Bodysuit in Black, Red or Cream available in size XS,S,M,L,XL. This usually retails for £80 so is a great offer. Add £3 for International shipping, UK shipping is included.

    You will also receive a link to a super sexy playlist and a postcard.

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    Ships to Anywhere in the world
    Limited 3 backers
    £
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  11. Select this reward

    Pledge £90 or more About $118

    Occult Happenings

    One Occult bra and one Occult Backless Knicker in the size of your choice. Absolutely gorgeous black tulle and satin soft bra top and knicker.
    RRP is £114

    You will also receive a link to a super sexy playlist and a postcard.

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    Ships to Anywhere in the world
    Limited 1 backer
    £
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  12. Select this reward

    Pledge £100 or more About $131

    The student becomes the master!

    Have Tilly come to your house (only available in Zones 1-6 London, UK) or come to the studio (in Kings Langley Hertfordshire) for a one on one lesson on how to make our Basic Suspender Belt.
    Reward includes cost of materials, elastics, threads and size label. Lesson will take approx 2 hours and you will have an adjustable four strap suspender belt from our current collection in your size at the end of it.
    You will need a domestic sewing machine if you select Tilly coming to you and you will need to get to Kings Langley (25 minutes from Euston station) if you would like the lesson at the studio.

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    0 backers
    £
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  13. Reward no longer available

    Pledge £200 or more About $262

    Whatever your heart desires!

    A completely custom set of your design and choice, includes sampling, fit session (if location allows) & a signed sketch of the design mailed with the finished outfit.
    One bra, one brief and one suspender belt or equivalent. Bra sizes from 28-36 AA-F. Postage is included.

    You will also receive a link to a super sexy playlist and a postcard.

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    Reward no longer available 3 backers
    £
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  14. Select this reward

    Pledge £200 or more About $262

    Whatever your heart desires! Doubled up due to incredible demand.

    A completely custom set of your design and choice, includes sampling, fit session (if location allows) & a signed sketch of the design mailed with the finished outfit.
    One bra, one brief and one suspender belt or equivalent. Bra sizes from 28-36 AA-F. Postage is included.

    You will also receive a link to a super sexy playlist and a postcard.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    £
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Funding period

- (21 days)