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£385
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7
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, March 18 2014 9:01 PM UTC +00:00
£385
pledged of £30,000pledged of £30,000 goal
7
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, March 18 2014 9:01 PM UTC +00:00

About

This is a proposal for a non fiction, illustrated book on Third Reich print media.

To explain, over the last five years or so I have been collating and putting together a large archive of original Third Reich books, magazines, newspapers, films and poster material, the vast majority of which has not been seen publicly since the end of WWII. The reason I started on this project was that in 2007 I had asked my inhouse designer (I run Salvation Films, a film company) to incorporate typographic styles into a project that we were working on that were evocative both of revolutionary Russia and Nazis Germany. Whilst there were numerous reference books available on revolutionary Russian design, there was virtually nothing authoritative on the graphics and imagery of Nazi Germany or Fascist Italy. 

As a result I began researching and looking for visual and historical references on the output of the Nazi period in terms of its culture in magazines, books and newspapers and found, much to my surprise, that this has never really been properly covered before, at least not visually. Further, because of the hurried denazification process at the end of WWII, a huge amount of the regimes printed output was understandably destroyed rather than archived. It is this lost, or hidden from view material, that forms the basis for my book; 'Strength Through Design - the packaging of the Third Reich' as this book would examine and reproduce much of this extraordinarily controversial and powerful imagery for the first time. 

It would also analyse and show how pervasive, insidious and compelling much of this material was, and would, in fact, allow Nazism to be understood and condemned in its own words and pictures, in effect, it would show how it chose to represent itself. 

Many books have been published, and continue to be published, on the Nazi period, but few have tapped into the core of the regime's psyche. Nazism's lost media covers everything from cook books, home furnishings, architecture and art, through to naturism, racial politics and anti-semitism. In doing so it offers a true insight into how a political creed driven by nationalism, social Darwinism and racial elitism came into being and evolved its own powerful and unique aesthetic which in turn came to embody and represent its beliefs and values. 

The video above gives a brief overview of each chapter, the chapter headings together with a small selection of the material referred to. I believe this book is unique, historically and educationally important in terms of our understanding of the Third Reich and Nazism, and potentially a very exciting project. I am really hoping that you will feel the same and help me to get it published.

A complete chapter by chapter breakdown with an accompanying synopsis will soon be available to view on the books website: www.strengththroughdesign.com

All words and images ©nigelwingrove 2013

Risks and challenges

This will be my third book, my previous titles include Blood and Dishonour (2007) and The Art of the Nasty, which was originally published by my company Salvation Films Limited in 1998. It looked at the artwork and social impact of the Video Nasty furore of the 1980s and launched at the ICA (Institute of Contemporary Arts) in London. The book had a print run of 3500 and sold out within six months. An updated, hardback version of the book was republished by FAB Press in 2009 to considerable acclaim.

Any venture is problematical of course, but with distribution in place both in the US and UK, and accounts with Amazon and other key online retailers already set up, I feel confident of being able to exploit and publicise Strength Through Design - Packaging the Third Reich to the maximum.

I have also had a great deal of experience in terms of marketing and generating publicity having run the Redemption Films label for over twenty years. I also believe that this book has importance educationally and will be looking to stage an exhibition based on its content to coincide with its publication.

I am also well advance in the writing and design of the book and am confident and delivering the completed book and layout on time for the book to be published in March 2015.

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    Pledge £1 or more About $1.22

    Receive a digital synopsis of the book together with a selection of 10 images from the book on the day of publication.
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    Pledge £20 or more About $24

    Get a pdf of the book, and a letter thanking you for your support and pledge. Plus six postcards of alternative Strength Through Design cover designs and a really nice Strength Through Design badge.

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    Receive a signed soft back edition of the book.
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    Pledge £75 or more About $91

    Receive a signed and numbered hard back special edition of the book with limited edition slipcase featuring a unique cover and spine design.
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    Pledge £150 or more About $182

    Receive a signed and numbered, very limited hard back special edition of the book with a slipcase featuring a unique red, white and black cover and spine design; plus ten 6x7 inch photographic images not used in the book.
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    Pledge £275 or more About $334

    Receive a signed and numbered, very limited hard back special edition of the book with a slipcase featuring a unique gold eagle design; plus a special, numbered and very limited 60 page hard back supplementary book featuring printed images, drawings, Nazi kitsch, paintings, sculptures and photographic representations of the swastika. This supplementary book and the golden slipcase will only be available to Kickstarter pledges.
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Funding period

- (30 days)